| 期刊論文1. | MacDonald, S.(1992)。Your Place or Mine? or, are Museums Just for People Like Us?。Journal of the Social History Curators Group,19,21-27。 | 2. | 許功明(19950100)。美術館觀眾的社會學調查與分析。博物館學季刊,9(1),67-77。 延伸查詢 | 3. | Chovan、Bevington、Grasty(1992)。Asphalt Archaeology: Earth Mobile on the Playgrounds of Los Angeles。Curator,35(4),298-315。 | 4. | Dodd, N.(1994)。The layered approach。Museums Journal,94(6),32。 | 5. | Grasset, C. D.(1996)。Museum Fever in France。Curator,39(3),188-207。 | 6. | Kramer, L. K.(1994)。Cultural elitism v.s. cultural diversity in the art museum of the nineties。Curator,37(3),155-160。 | 7. | McGinnis, R.(1994)。Listen with MoMA。Museums Journal,94(6),29。 | 8. | Merriman, N.(1995)。Hidden history: the Peopling of London project。Museum International,47(3),12-16。 | 9. | Merriman, N.(1995)。Looking at the People Behind the Objects。Curator,38(1),6-8。 | 10. | Stone, D. L.(1988)。The use of advertising to attract the museum public。Curator,31(2),123-130。 | 11. | Trevelyan, V.(1993)。Non-visitors with attitude。Museums Journal,93(3),20。 | 會議論文1. | 黃才郎(1997)。美術館如何推廣終身學習。「文教機構與終生學習」研討會。國立高雄師範大學成人教育研究中心。49-58。 延伸查詢 | 圖書1. | Alexander, Edward P.(1979)。Museums in Motion。Nashville:American Association for State and Local History。 | 2. | Kotler, Philip、方世榮(1995)。行銷管理學:分析、計畫、執行與控制。臺北:東華書局。 延伸查詢 | 3. | 張在山(1991)。非營利事業的策略性行銷。授學出版社。 延伸查詢 | 4. | Hooper-Greenhill, E.(1994)。Museum and Gallery Education。London:Leicester University Press。 | 5. | Hooper-Greenhill, E.(1994)。Museums and their visitors。Routledge。 | 6. | Hannagan, T. J.(1992)。Marketing for the non-profit sector。London:Macmillan。 | 7. | Runyard, S.(1994)。Museum Marketing Handbook。London:HMSO。 | 單篇論文1. | Susie Fisher Group(1993)。Qualitative Market Research for the Museum of Science and Industry in Manchester: Research Summery。 | 圖書論文1. | Hooper-Greenhill E.(1994)。Who goes to museums?。The educational role of the museum。Routledge。 | 2. | Du Bery, T.(1994)。Why don't people go to museums?。The Educational Role of the Museum。Routledge。 | |