本研究旨在利用消費者行為理論中之「消費者需求」、「顧客滿意」的理念及方 法，分析臺大學生網球選課需求能否區隔成幾種不同的需求型態，並進而探討不同需求型態 的學生， 在各個需求因素的事前期望（ E ）、事後感受（ p ）及需求滿意度（ p-E ）的 差異情形。本研究採用問卷調查法利用自編之「大學生體育選課需求滿意度量表」為研究工 具，並以臺大八十五學年度下學期 634 名修習網球班的學生為研究對象。 所蒐集之資料經 因素分析、集群分析、t 考驗及變異數分析後，獲得下列結果： 一、網球班學生的選課需求因素計有：「興趣休閒」、「社會互動」、「身體健康」、「運 動技術」、「心理感受」、「參與表現」、「學分成績」及「情緒放鬆」等八個因素。 二、網球班學生的選課需求因素可以區隔成五種型態，分別為：" 休閒健康型 "、" 社會互 動型 "、" 運動技術型 "、" 參與表現型 " 及 " 學生成績型 "。 三、五種不同需求型態的學生， 在八個需求因素上的事前期望、 事後感受均達顯著差異（ p<.01 ）。同時 " 休閒健康型 " 學生在「社會互動」、「參與表現」及「學分成績」三個 因素的需求結果感到滿意； " 社會互動型 " 學生在「身體健康」、「運動技術」、「心理 感受」、「參與表現」「學分成績」及「情緒放鬆」六個因素的需求結果感到滿意；" 運動 技術型 " 學生在「參與表現」及「學分成績」兩個因素的需求結果感到滿意； " 參與表現 型 " 學生在「社會互動」及「學分成績」兩個因素的需求結果感到滿意； " 學分成績型 " 學生則在八個因素的需求結果都感到不滿意。

　　　　　The concepts and the methods used in this study were from the theory of consumer behavior concerning consumer need and customer satisfaction. One of the purposes of this study was to analysis if college students' need of choosing physical education class could be separated into several different need styles. The other one was to investigate the differences of expectation (E), perception (P), and need satisfaction (P-E) of each need factor among the students who have different need styles. "Survey of College Students' Need Satisfaction of Choosing Physical Education Class" designed by the researcher of this study was used as the research instrument. The 634 National Taiwan University students who took tennis classes in the second semester of 1996 school year served as the subjects of the study. The obtained data were analyzed by factor analysis, cluster analysis, t-test, and ANOVA. The following results were found under this study: 1.The eight tennis class students' need factors of Choosing physical education class were: interested recreation, society mutuality, physical health, sports skill, psychological affection, performance of participation, grade, and emotional relaxation. 2.The tennis class students' need factors of choosing physical education class could be separated into five need styles including recreational health style, society mutuality style, sports skill style, performance of participation style, and grade style. 3.There were significant differences among the five different need styles student on the expectation and the perception of the eight need factors (P<.01). Moreover, the recreational health style students were satisfied with the following three factors: society mutuality, performance of participation, and grade. The society mutuality style students were satisfied with the following six factors: physical health, sports skill, psychological affection, performance of participation, grade, and emotional relaxation. The sports skill styles students were satisfied with the following two factors: performance of participation and grade. The students of the performance of participation style were satisfied with the following two factors: society mutuality and grade. The grade style students were not satisfied with all the eight need factors.