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題名:獨家交易反托拉斯管制之研究
書刊名:公平交易季刊
作者:莊春發
作者(外文):Chung, Chuen-fa
出版日期:1999
卷期:7:2
頁次:頁1-60
主題關鍵詞:獨家交易反托拉斯管制
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:7
  • 點閱點閱:20
經由經濟分析的結果,本文發現市場結構、廠商市場占有率,以及產品性質等是影響獨家交易市場競爭效果的重要因素,可做為獨家交易管制初步檢定的標準。市場進入障礙、特許權、品牌外部性強度、規模經濟、範疇經濟、市場需求彈性、產品品牌數、採用獨家交易的目的、新進廠商與小廠商是否採用獨家交易等九項因素,則可作為獨家交易反競爭效果檢定的基礎。 利用建立規範準則,驗證公平會曾經處理過的獨家交易個案,發現高鳳公司案、牛農公司案與弘通公司案,未能量過初步檢定。中油公司潤滑油案與柯達公司案,則通過初步檢定後,進一步研究其實質競爭效果,顯示柯達公司案,反競爭效果較低,不應加以管制。相對的,中油公司潤滑油案,則顯示其有嚴重反競爭效果的可能,主管機關有加以禁止之必要。
Based on the results of economic analysis, this paper finds that the important factors influencing market competitiveness of exclusive dealing include market structure, market shares of firms, and product differentiation. These factors could serve as the preliminary examina­tion standard in regulating exclusive dealing. Next, we could examine the anticompetitive effect of exclusive dealing on the ground of nine factors: barrier to entry franchise, strength of brand externality, economy of scale, economy of scope, market demand elasticity of price, number of brand, purpose of adopting exclusive dealing, and new and small firms using exclusive dealing. Employing the proposed criterion and past cases processed by the Fair Trade Commission, we find that two of the five cases pass the preliminary examination. They are Chinese Petroleum Corporation and Kodak Corporation. In the ensuing examination of substantial competitiveness, the Kodak Corporation case shows relatively low anticompetitive effect. Thus, no surveillance is necessary. In contrast, the lubricating oil case of Chinese Petroleum Corporation shows severe potential of anticompetitive effect. The Fair Trade Commission should intervene and ban its trading.
期刊論文
1.Besanko, David、Perry, Martin K.(1993)。Equilibrium incentives for exclusive dealing in a differentiated products oligopoly。Rand Journal of Economics,24(4),646-667。  new window
2.Besanko, David、Perry, Martin K.(1994)。Exclusive Dealing in a Spatial Model of Retail Competition。International Journal of Industrial Organization,12(3),297-329。  new window
3.Chang, M. H.(1992)。Exclusive Dealing Contracts in a Successive Duopoly with Side Payments。Southern Economic Journal,59(2),180-193。  new window
4.Comanor, W. S.、Freeh, H. E. III(1985)。The Competitive Effects of Vertical Agreements?。American Economic Review,75(3),539-546。  new window
5.Comanor, W. S.、Frech III, H. E.(1987)。The Competitive Effects of Vertical Agreements: Reply。American Economic Review,77(5),1069-1072。  new window
6.Director, A.、Levi, E. H.(1956)。Law and the Future: Trade Regulation。Northwestern University Law Review,51,281-296。  new window
7.Krattenmaker, T. G.、Solop, S. C.(1986)。Anticompetition Exclusion, Raising Rival's Cost to Achieve Power over Price。Yale Law Journal,96,209-293。  new window
8.Lin, Y. J.(1990)。The Dampening of Competition Effect of Exclusive Desling。Journal of Industrial Economics,39(2),209-223。  new window
9.Mathewson, G. Frank、Winter, Ralph A.(1987)。The Competitive Effects of Vertical Agreements: Comments。American Economic Review,77(5),1057-1062。  new window
10.O'Brien, D. P.、Shaffer, G.(1993)。On the dampening of competition effect of exclusive dealing。Journal of Industrial Economics,41(2),215-221。  new window
11.Omstein, S. I.(1989)。Exclusive Dealing and Antitrust。The Antitrust Bulletin,34(1),65-98。  new window
12.Salinger, M. A.(1988)。Vertical Merger and Market Foreclose。Quarterly Journal of Economics,103(2),345-356。  new window
13.Salop, S. C.、Scheffman, D. T.(1983)。Raising Rival's Costs。American Economic Review Papers and Proceedings,73,267-271。  new window
14.Scherer, Frederic M.(1983)。The Economics of Vertical Restraints。Antitrust Law Journal,52(3),687-707。  new window
15.Schwartz, M.(1987)。The Competition Effects of Vertical Agreements: Commets。American Economic Review,77(5),1063-1068。  new window
16.Shillinglaw, G.(1954)。The Effects of Requirements Contracts on Competition。Journal of Industrial Economics,2,147-163。  new window
17.Steuer, R. M.(1983)。Exclusive Dealing in Distribution。Cornell Law Review,69,101-134。  new window
18.Williamson, O. E.(1979)。Assessing Vertical Market Restrictions: Antitrust Ramification of the Fransaction Cost Approach。University of Pennsylvania Law Review,127(4),953-993。  new window
19.Krattenmaker, Thomas G.、Salop, Steven C.(1986)。Competition and Cooperation in the Market for Exclusionary Rights。American Economics Review,76(2),109-113。  new window
20.Salop, S. C.、Scheffman, D. T.(1987)。Cost Raising Strategies。Journal of Industrial Economics,36,19-34。  new window
21.Marvel, Howard P.(1982)。Exclusive Dealing。Journal of Law and Economics,25(1),1-25。  new window
22.Coase, Ronald H.(1937)。The Nature of the Firm。Economica,4(16),386-405。  new window
23.莊春發(19950600)。美國反托拉斯立法目標的研究。經濟研究. 臺北大學經濟學系,33(2),71-101。new window  延伸查詢new window
研究報告
1.呂芳慶、范建得、莊春發(1996)。公平交易法適用『合理原則』之經濟分析--以垂直非價格交易限制行為為中心。  延伸查詢new window
2.許淑幸(1994)。排他性契約適用公平法之探討。  延伸查詢new window
學位論文
1.楊永明(1987)。排他性契約(碩士論文)。國立臺灣大學。  延伸查詢new window
2.梁基祥(1996)。獨家交易安排之經濟分析(碩士論文)。國立中央大學。  延伸查詢new window
3.謝杞森(1990)。競爭法規對經銷與代理國外產品之規範(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.范建得、莊春發(1992)。不公平競爭。臺北:建新公司。  延伸查詢new window
2.Areeda, P.(1988)。Antitrust Analysis: Problems, Text, and Cases。Boston:Little Brown。  new window
3.Asch, P.(1984)。Economic Theotery and The Antitrust Dilemma。Florida:Robert E.Krieger Publishing Company。  new window
4.Bain, J.(1956)。Industrial Organization。New York:Wiley。  new window
5.Bork, R. H.(1978)。The Antitrust Pardox。New York:Basic Books, Inc., Pablishers。  new window
6.Frasco, Gregg P.(1991)。Exclusive Dealing: A Comprehensive case study。University Press of America。  new window
7.Scherer, F. M.、Ross, D.(1980)。Industrial Market Structure and Economic Perference。Boston:Houghton Mifflin Company。  new window
8.Shepherd, W. G.(1997)。The Economics of Industrical Organization。London::Prentice-Hall International, Inc.。  new window
9.Walters, S. J. K.(1993)。Enterprise, Government, and The Public。New York:McGraw-Hill, Inc.。  new window
10.Hovenkamp, H.(1985)。Economics and Federal Antitrust Law。Minnessota:West Publishing Co.。  new window
11.Blair, R. D.、Kaserman, D. L.(1985)。Antitrust Economics。Illinois:Richard D. Irwin.Inc。  new window
12.Posner, Richard A.(1976)。Antitrust Law: An Economic Perspective。University of Chicago Press。  new window
 
 
 
 
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