交通部觀光局每年均舉辦來華旅客消費及動向調查，以便了解旅客對我國觀光資 源、環境之認知程度、其來華期間旅遊之動向及消費行為…等資訊。我們利用在「民國八十 六年來華旅客消費及動向調查」(黃登源等(1996))中所得到旅客來華前後印象比較之資料， 分析了解旅客來華印象，以便作為有關單位加強國際宣傳策略之參考依據。

　　　　　The goal of the sampling survey is to understand the purpose of in bound visitors, their activities and their consumption behavior. With this information, we have a further insight about the impression of tourists coming to Taiwan. The comparison analysis of before- and after-being in Taiwan has been studied. The results will provide authorities references for further policies.