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題名：品牌魔咒--打造奢華品牌的Branding工程
作者：石靈慧
出版日期：2005
出版項：臺北:高談文化
集叢：時尚館;02
ISBN：9867542762
主題關鍵詞：品牌；時尚
學門：管理學
資料類型：專書
相關次數：
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:0
  • 點閱點閱:16
期刊論文
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2.(20011021)。The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH。Harvard Business Review。  new window
3.(20020323)。Every Claud has a Safin Lining。The Economiost。  new window
4.(199910)。Unit of One。Fast Company。  new window
5.(20040322)。The Vuitton Money Machine--Inside the world's biggest, most profitable luxury brand。Business Week。  new window
6.(20040329)。Bagging Some Big New Markets。Business Week。  new window
7.(200210)。Interview。JET Magazine，2。  new window
8.(20040401)。精品永遠是大魚。天下雜誌。  延伸查詢new window
9.Menkes, Suzy(20050507)。Retailing Czar becomes a Caesar。InternaNonal Herald Tribune。  new window
10.(200006)。Cause Related Trends。Claire Rosenzweig Brand Marketing。  new window
11.(20000617)。Nef Wealth。The Economists。  new window
12.Model Business, Try Sex, Shock or Sheer Glamour。The Economists。  new window
13.No End of Luxury。The Economists。  new window
14.Selling Dreams。The Economist。  new window
15.Drucker, Peter(20011109)。Survey : The Near Future。The Economists。  new window
16.Ebenkamp, Becky(20020408)。The National Trust。Brandweek。  new window
17.(20010219)。Brand Builders。Brandweek。  new window
18.Cassidy, Hilery(20011015)。Magic Feet。Brandweek。  new window
19.Davids, Scott(20011015)。Taking Control of Your Brand's Destiny。Brandweek。  new window
20.(20011202)。A to Z。New York Times Magazine。  new window
21.(20020107)。Unfading Beauty: Best of East West。Forbes。  new window
22.(200201)。Curb your Enthusiasm。Fora Warner。  new window
23.Cole, Bethan(200212)。The Gospel According to St. Marc。l-D。  new window
24.(200003)。Startups: the Inside Stories。Fast Company。  new window
25.(19970517)。Chopping and Changing。The Economist。  new window
26.(19970407)。Toyota's Crusade。Business Week。  new window
27.(19971220)。The Diamond Business, Glass with Attitude。The Economist。  new window
28.Chandler, Clay(200309)。Ression Chic。Fortune。  new window
29.(200003)。Marc Jacobs in Paris, Steven Meisel。Vogue USA。  new window
30.(19981029)。High Arts & High Fashion。The Economists。  new window
31.(19971222)。The Year Emolions Ruled。Time。  new window
32.(199801)。Free Agent Nation。Fast Company。  new window
33.(20020323)。Every cloud has a satin lining-- Luxury Goods。The Economist，362，63-65。  new window
34.(20010917)。Fast Fashion。Newsweek。  new window
35.(20020805)。The 100 Top Brands。BusinessWeek。  new window
36.(20040329)。Coach's Driver Picks Up the Pace: CEO Frankfort's overhaul has doubled revenues and sent the stock up 900%。BusinessWeek。  new window
37.(20010215)。Dressing for the Downturn。The Economists。  new window
38.(20030227)。Clever Clolhes。The Economists。  new window
39.(20020110)。Out of Fashion。The Economists。  new window
40.(20010908)。Pro-LOGO: Why Brands are Good for You。The Economist。  new window
41.(20040616)。The Future of Fast Fashion。The Economists。  new window
42.(20050127)。Europe's Textile Industry。The Economists。  new window
43.(20040930)。After Armani。The Economists。  new window
44.(20040909)。Benetton's Diversification。The Economists。  new window
45.(20040722)。Gambling on Gucci。The Economists。  new window
46.Andrews, John(20040304)。Rags & Riches。The Economists。  new window
47.(20030306)。Gucci's Stars Quit。The Economists。  new window
48.(20031023)。The Luxury Goods Business。The Economists。  new window
49.Quick, Harriet(200304)。Bag of Tricks。Vogue。  new window
50.(20030227)。Clever Clothes。The Economists。  new window
51.(20010215)。Dressing for fhe Downturn。The Economists。  new window
52.Perzingerjr, Thomas(20010101)。So Long: Supply and Demand。Wall Street Journal。  new window
53.(20050616)。The Fulure of Fasf Fashion。The Economises。  new window
54.(20040401)。名牌靠頭腦，不靠夢想。天下雜誌。  延伸查詢new window
55.(20040401)。身為流行受害者。天下雜誌。  延伸查詢new window
56.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research，9(2)，132-140。  new window
57.王一芝、江逸之(2005)。美學經濟v.s.代工宿命。遠見雜誌，225。  延伸查詢new window
圖書
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3.Debord, Guy(1976)。The Society of the Spectacle。Detroit：Black and Red。  new window
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5.史蒂芬‧霍金、葉李華(2008)。胡桃裡的宇宙。臺北：大塊文化。  延伸查詢new window
6.Silverstein, Michael J.、Fiske, Neil、Butman, John、陳正芬(2004)。奢華，正在流行。台北：商智文化。  延伸查詢new window
7.黛安‧艾克曼、莊安祺(1994)。感官之旅。台北：時報出版社。  延伸查詢new window
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9.Hirschman, A. O.(1982)。Shifting Involvements: Private Interest and Public action。Princeton：Princeton University Press。  new window
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24.Robinson, Julian。The Golden Age of style。Gallery Books。  new window
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26.史考特•貝伯瑞、史蒂芬•芬尼契爾、麥慧芬。品牌始終來自人性。商智文化。  延伸查詢new window
27.Miller, Jon、Muir, David。The Business of Brands。John Wiley & Sons, Ltd.。  new window
28.Docfers, Robert G.。Winning the Profit Game。  new window
29.Glossary, Jewelry。Cartier。  new window
30.彭鎧立。風格是必要的信仰。皇冠叢書。  延伸查詢new window
31.Koch, Richard(2002)。The 80/20 Revolufion。London：Nicholas Brealey Publishing。  new window
32.Uehara, Haruo。The Principles of Creation。  new window
33.Greenberg, Alan C.。Memos from a Chairman。Workman Publishing。  new window
34.Schmift, Bernd。The Experiential Marketing。Free Press。  new window
35.Ogilvy, David。An Autobiography。John Wiley & Sons, Inc。  new window
36.Emmot, Bill。20:21 VISION The Lessons of the Twentieth Century for the Twenty-First。  new window
37.Coleridge, Nicholas。The Fashion Conspiracy。  new window
38.Emotional Intelligence Why W Matters More Than IQ。New York：Banfam Books。  new window
39.Ponting, Clive。A Green History of the World。New York：St. Martin's Press。  new window
40.Calloway, Joe。Becoming the Category of One。  new window
41.Media, Melcher。Sex and City--Kiss and Tell, HBO。Pocket Books。  new window
42.Bond, David。The Guinness Guide to the Twentieth Century Fashion。England：Superlatives Ltd。  new window
43.The Changing World of Fashion。NY：G. P. Putnam's Sons。  new window
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51.Fashion Photography in Vogue。London：Thames and Hudson。  new window
52.A History of Private Life--Toward Intimacy: The Fourteenth and Fifteenth Centuries。Cambridge：Harvard University Press：Belknap Press。  new window
53.Flugel, John Carl。The Psychology of Clofhes。London：Hogarth Press。  new window
54.Celebrations: The Cult of Anniversaries in Europe and the United States Today。Transaction publishers。  new window
55.Konig, Rene。A la Mode--On the Social Psychology of Fashion。Seabury Press。  new window
56.Mcluhan, Marshall。Understanding Media: the Extensions of Man。McGraw Hill。  new window
57.Miller, Daniel。Material Culture and mass Consumptionn。Basil Blackwell。  new window
58.Schlesinger, Arthur M.。The Disuniting of America: Reflections on a Multicultural Sociely。White Communications。  new window
59.Poiret, Paul(1931)。King of Fashion: the Autobiography of Paul Poiret。J.B. Lippincott。  new window
60.Wlaschin, Ken。The Illustrated Encyclopedia of the world's Greaf Movie Stars and Their Films。Salamander Books。  new window
61.Etherington-Smith, Meredith。Patou。St. Martins：Marek。  new window
62.Perutz, Kathrin。Beyond the Looking Glass: Life in the Beauty Culture。Penguin。  new window
63.Gobe, Marc(2001)。Emotional Branding。New York：Allworth Press。  new window
64.Flügel, Jean Carl(1930)。The Psychology of Clothes。London：Hogarth Press。  new window
65.Gobe, M.(2002)。Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy。New York：New York Allworth。  new window
66.Moser, M.(2005)。United We Brand: How to Create a Cohesive Brand that's Seen, Heard and Remembered。Boston：Harvard Business School Press。  new window
67.Paglia, Camille。Madonna II: Venus of the Radio Waves in Sex, Art and American Culture。Random House。  new window
68.De Goncourt, Edmond。The Women of the 18th Century: Her Life from Birfh to Death, Her Love and Her Philosophy in the World of Salon, Shop and the Streets。Minton Balch。  new window
69.McCraken, Grant。The Making of Modern Consumpion。Indiana University Press。  new window
70.Fiske, Neil、Butman, John。Trading Up: the New American Luxury。Boston Consulting Group Inc.。  new window
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73.Chappell, Tom。Managing Upside Down。William Morrow and Co. Inc.。  new window
74.Steiner, Wendy。Venus in Exile: The Rejection of Beaufy in 20th Century Art。Free Press。  new window
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78.Lukenbill, Grant。Untold Millions: Markefing to Gay and Lesbian Consumers,。Hayworth Press。  new window
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80.Spector, Robert、McCarthy, Patrick D.。The Nordstorm Way。John Wiley & Sons, Inc.。  new window
81.Richardson, Paul。Indulgence。Abacus Press。  new window
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102.Koch, Richard、黃佳瑜。80/20個人革命。大塊。  延伸查詢new window
103.艾倫．C．格林柏、張益銘。總裁備忘錄。晨星。  延伸查詢new window
104.彭鎧立。散步到左岸--彭鎧立的時裝地圖。皇冠。  延伸查詢new window
105.貝特．薩勒博士、王薇。影響人類的行為奧秘。晨星。  延伸查詢new window
106.費茲傑羅、喬志高。大亨小傳。桂冠。  延伸查詢new window
107.White, Shira P.、陳正芬。H3創意人。遠流。  延伸查詢new window
108.約翰．費蘭德、劉復苓、邱天欣(2003)。CRM關鍵32堂課。美商麥格羅‧希爾國際股份有限公司台灣分公司。  延伸查詢new window
109.傑克．屈特、陳雅汝。行銷大師的十堂課。商周。  延伸查詢new window
110.葉薇薇。魅力領導。生智。  延伸查詢new window
111.Mauzy, Jelf、Hairimon, Richard、宋琪堂。創意無限公司。藍館。  延伸查詢new window
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單篇論文
1.李仁芳。身外之物，莫過於此刻之情。  延伸查詢new window
其他
1.Menkes, Suzy(20050531)。Schoolgirls: Cruise Paris for Lagerfeld。  new window
2.(19990702)。Seductive Objecfs wifh a Sly Sting。  new window
3.Muschamp, H.(19990702)。Seductive Objects with a Sly Sting。  new window
4.Elliot, Sfuarf(20011022)。Leaving No Stone Unturned。  new window
5.(20011025)。With the World Redesigned, What Role for Designers。  new window
6.Hakim, Danny(20011019)。An Arhsie Invades Stodgy G. M.。  new window
7.(20011210)。Cause Marketing Catches On。  new window
8.Ackerman, Lorenz(200111)。Solid Foundations。  new window
9.Menkes, Syzy(200303)。At Colorfull YSL, Ford visifs the bordello。  new window
10.Seno, Alexandra(20041203)。In Asia, Luxury look Southeast。  new window
11.Pfanner, Eric，Alderman, Liz(20011116)。In Luxury Goods, Family Business Thrive。  new window
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13.Menkes, Suzy(20030307)。Dior's Sex Sport and Kabuki。  new window
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16.Cost Cuts Seen For Gucci 2004/04/21。  new window
17.PPR Sales Drop in Quarter 2004/04/21。  new window
18.(2004)。Burberry's O'Neill to Join Harry Winston 2004/04/20。  new window
19.Vuitlon's Big Adventure 1998/02/19。  new window
20.Menkes, Suzy(20050629)。Gucci: Decadence to Deco。  new window
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22.Menkes, Suzy(20050222)。Sense and Sensuality from Prada。  new window
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