| 圖書1. | Puckey, D.(1998)。A Flexible, Integrated Architecture Enables Customer-Centric Marketing。SEQUENT。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Teklitz, F.、McCarthy, R. L.(1999)。Analytical Customer Relationship Management。Sybase。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Berson, Alex、Smith, Stephen、Thearling, Kurt(1999)。Building Data Mining Applications for CRM。New York, NY:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | JOY。企業無處不行銷--談CRM,http: //www. easydm com/main/dm/ crm2. htm。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | JOY。什麼是直效行銷,http://www.easydm.com/main/dm/whatisdm.htm。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | JOY。資料庫行銷與客戶關係管理,http://www.easydm.com/main/dm/crm2.htm。 延伸查詢![new window](/gs32/images/newin.png) | |