[目的/意義]探究社交媒體用戶倦怠的影響因素及其與消極使用行為間的交互關系,完善用戶信息行為相關理論,為社交媒體的健康發展提供指導。[方法/過程]基于扎根理論,通過深度訪談收集資料,經過開放式編碼、主軸編碼、選擇性編碼和理論飽和度檢驗等幾個階段,構建了社交媒體倦怠影響因素及消極使用行為模型。[結果/結論]外部環境因素影響社交媒體用戶的個人認知,環境因素和用戶個人因素共同影響用戶的倦怠情緒,倦怠情緒進一步導致用戶的消極使用行為,不同強度、來源的用戶倦怠情緒所導致的使用行為的消極程度存在差異。

[Purpose/significance] This paper explores the influencing factors of social media fatigue and the interaction between social media fatigue and user's passive behaviors,in order to enrich related theories of the user behavior and provide guidance for the healthy development of social media. [Method/process]This research uses the depth interview to collect data based on the grounded theory. Through open coding,spindle coding,selective coding and theoretical saturation test,a model of social media fatigue influencing factors and negative behavior is developed. [Result/conclusion] External environmental factors affect the social media users' personal cognition,and then environmental factors and users' personal factors together have direct effect on social media fatigue. Social media fatigue further leads to users' passive behavior. Different intensity and sources of fatigue cause different degrees of passive behaviors.