中共早期黨報宣傳策略有一形成過程。從"一大"前后注重馬克思主義理論傳播走向國民革命的輿論動員,中央政治機關報《向導》創刊及宣傳策略為關鍵轉折點。面對軍閥政治造成的多元政治力量競爭之語境,《向導》初期宣傳策略側重與《努力》周報等的輿論競爭,從而將"繼續民主革命"主張以針對具體"問題"的時事評論方式融入20年代初政治議程之中。這一策略形成與中共"二大"前后迫切需要從秘密宣傳"小團體"走向公開活動的政黨,以及早期黨報動員對象——知識青年,共產國際宣傳指示等密切相關。透過分析《向導》創刊前后與《努力》的輿論競爭、互動的個案,可見中共早期黨報宣傳策略形成之緣起、論辯策略及政治意圖。

The communist party of China in the early party newspaper publicity strategy has a considerable forming process. From "a" before and after the notice to the marxist theory of communication to mobilize public opinion toward the national revolution, the central committee of the communist party of China political mouthpiece "wizard" founded and propaganda strategy is a critical turning point. In the face of the warlord politics have multiple political power competition of context, "guide" propaganda of public opinion, such as "hard" weekly on competition, which will "continue to democratic revolution" advocated by specific "problem" way of commentary in the early 20 s political agenda. This strategy formation and the communist party of China( " two " before and after the urgent need from secret propaganda " clique " to public activities of political parties, and the object of party newspaper early mobilization, educated youth, the communist international propaganda instructions such as closely related. Founded through the analysis of the "wizard" and "hard" before and after the competition of public opinion, interactive, a classic case of early party newspaper of the communist party of China political propaganda strategy is forming cause, debate strategy and its political agenda.