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題名:從群體極化到公眾極化:極化研究的進路與轉向
書刊名:新聞與傳播研究
作者:夏倩芳原永濤
出版日期:2017
卷期:2017(6)
頁次:5-32+126
主題關鍵詞:群體極化公眾輿論社交媒體非理性
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:20
  • 點閱點閱:2
發端于20世紀60年代的群體極化理論表明,群體的觀點和態度比個體更趨向極端化。社會心理學研究確證了群體極化現象的普遍性,并指明該現象的關鍵形成機制在于群體互動過程。當代政治學研究認為,新媒體環境下的社會互動過程,將導致以心理群體或輿論群體形式存在的社會公眾的意見極化。新媒體特別是社交媒體的技術屬性為這一過程提供了物質基礎,選擇性信息接觸和社會背書構成了兩種基本的解釋機制。極化理論使得一個以社會公眾為著眼點、以群體互動為表征的分析框架成為可能,對公眾輿論、政治傳播等研究領域的創新具有重要啟示。
The Group Polarization Theory raised in 1960 s indicates that group opinion and attitude tend to be more extreme than the means of its members as individuals. Researches of social psychology confirmed the ubiquity of polarization and regarded the processes of group interaction as the key factor inducing the phenomenon. Contemporary political studies indicate that social interaction under new media conditions can lead to the polarization of the public existing as psychological or opinion-based groups. The technical characteristics of new media,particularly social media,provide physical basis for public interaction that might lead to opinion polarization. Selective information exposure and social endorsement constitute the basic explanations of the polarizing process on new media platforms. Polarization theory makes it possible to set up a new analytical framework that focuses on the public and their interactions,and will be significant for theoretical innovations in journalism and communication as well as politics.
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