移動互聯技術正在破除大眾媒介在時間和空間上的不同壟斷,同時不斷賦予個體更大的權利和自由,使得"秩序"所必須的一致性與確定性在時間和空間上都被重新定義。論文以移動互聯網時代的媒介消費行為特征為研究對象,在分析積極受眾觀解釋力日漸缺失的基礎上,嘗試提出以"超級個體"(Mega-individual)和"利基時空"(Niche time-space)新視角,在媒介消費研究中引入了"時空體積"(Time Space Volume Index)的概念,以探討解釋媒介消費者的決策機制,及其對產業發展的潛在影響。

Decentralized and open-ended mobile internet is breaking the monopoly and order that make the traditional media lose their value. At the same time,the unprecedented empowerment of individuals has gradually become the core of the media industry revolution. New media are increasingly putting the power to create and distribute content into the hands of the audience. How audience consume content is the breakthrough point of media industry transformation. To analyze the consumption behavior characteristics of the mobile internet era,this paper attempts to put forward to the mega-individual and niche time-space as a new perspective,bringing the Time-Space Volume( Time Space Volume Index, TSVI) concept into discussion,to re-imagine the decision-making mechanism of media consumers and its potential impact on industry development.