傳統節日習俗與人的需求、文化傳統、社會變遷、經濟發展、科技進步和政府行為等方面具有密切的關聯。在全球化語境下,傳統節日習俗正經受著信息化、市場化、現代化等力量的強烈沖擊,一些傳統節日習俗發生變化是必然的,或不適應時代發展而被淘汰走向消亡,或能順應時代發展趨勢,在傳統與現代的交融中傳承與創新,進一步延續發展。這些均符合民俗文化傳承變異的規律,但不管如何變,傳統節日習俗所體現的中國傳統文化精神不會變,以人為本的核心不會變,服務大眾生活和服務社會的宗旨也不會變。在堅守中傳承、在創新中發展,這是中國傳統節日習俗的生存與發展之道。

Customs of traditional festivals are closely related to human needs,cultural traditions,social changes,economic development,scientific and technological progress,government action and so on.In the context of globalization,traditional festivals are under the intense impact of informationization,marketization and modernization.And it is inevitable that some customs of traditional festivals undergo changes.Some can’t keep pace with the times and disappear,while some others might get further development,for they can keep pace with the times,and innovate themselves in the blending of tradition and modernity,which is all in line with the law of folk culture’s heritage and variation.But no matter how the customs of traditional festivals change,the spirit of traditional Chinese culture they reflect will not change,the people-oriented core will not change,and the purpose of serving the public’s life and society will not change.Inheriting in perseverance and developing in innovation are the route of traditional Chinese festivals’survival and development.