絕大多數高校圖書館開通微博和微信公眾號,但并未對這兩種應用進行區分,發布內容基本相同。為弄清這兩種應用的區別和聯系,以便圖書館根據各自的特點與優勢有針對性地利用,文章分別選取微博"粉絲數"和微信公眾號"預估粉絲數"排名前十的高校圖書館作為樣本,從微博、微信的推送頻率、推送內容、信息表現形式、信息時效、與用戶互動和運營效果等方面進行比較,分析兩者異同,提出針對性建議。

The use of new media in the university libraries has become a general trend. The majority of libraries inChina now have microblog and We Chat. However,most university libraries do not make clear distinction betweenthese two applications and the contents provided are essentially the same. In order to understand the similarities anddifferences between these two kinds of applications,this paper analyzed and compared the status of the microblogand We Chat of 16 sample libraries in the aspects of updating frequency,push content,information presentation,life cycle of messages,user comment and acceptance,so on. Suggestions on improving microblog services ofuniversity libraries were offered at the end.