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題名:線上消費者平臺再購行為的RFM預測模型--以Yahoo!奇摩拍賣女裝為例
書刊名:數據分析
作者:何靖遠陳慧玲 引用關係廖致淵
作者(外文):Ho, C. Y.Chen, H. L.Liao, C. Y.
出版日期:2014
卷期:9:1
頁次:頁1-23
主題關鍵詞:平臺再購行為預測模型隨機森林E-marketplace repurchase behaviorRFMForecast modelRandom forests
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:2
期刊論文
1.Gilkeson, J. H.、Reynolds, K.(2003)。Determinants of internet auction success and closing price: An exploratory study。Psychology & Marketing,20(6),537-566。  new window
2.Breiman, L.(2001)。Random forest。Machine Learning,45(1),5-32。  new window
3.Koernig, Stephen K.(2003)。E-scapes: The electronic physical environment and service tangibility。Psychology & Marketing,20(2),151-167。  new window
4.Wei, J. T.、Lin, S. Y.、Wu, H. H.(2010)。A review of the application of RFM model。African Journal of Business Management,4(19),4199-4206。  new window
5.Neal, W. D.(1999)。Satisfaction is nice but value drives loyalty--the most satisfied customer may not necessarily be the most loyal。Marketing Research,11(1),20-23。  new window
6.Park, C. W.、Lessig, V. P.(1977)。Students and housewives: Differences in susceptibility to reference group influence。Journal of Consumer Research,4(2),102-110。  new window
7.Koo, D. M.(2006)。The fundamental reasons of e-consumers' loyalty to an online store。Electronic Commerce Research and Applications,5(2),117-130。  new window
8.Homburg, C.、Droll, M.、Totzek, D.(2008)。Customer prioritization: Does It pay off, and how should it be implemented?。Journal of Marketing,72(5),110-130。  new window
9.Eroglu, Sevgin A.、Machleit, Karen A.、Davis, Lenita M.(2001)。Empirical testing of a model of online store atmospherics and shopper responses。Psychology & Marketing,20(2),139-150。  new window
10.Gommans, Marcel、Krishnan, Krish S.、Scheffold, Katrin B.(2001)。From brand loyalty to e-loyalty: A conceptual framework。Journal of Economic and Social Research,3(1),43-58。  new window
11.Lascu, D.-N.、Zinkhan, G. B.(1999)。Consumer conformity: Review and applications for marketing theory and practice。Journal of Marketing Theory and Practice,7(3),1-12。  new window
12.Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review,78(4),105-113。  new window
13.Terblanche, N. S.、Boshoff, C.(2010)。Quality, value, satisfaction and loyalty amongst race groups: A study of customers in the South African fast food industry。South African Journal of Business Management,41(1),1-9。  new window
14.Caruana, A.(2002)。Service loyalty: the effects of service quality and the mediating role of customer satisfaction。European Journal of Marketing,36(7/8),811-828。  new window
15.Jen, Lichung、Chou, Chien-Hend、Allenby, Greg M.(2009)。The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing。Journal of Marketing Research,46(4),482-493。  new window
16.Posselt, T.、Gerstner, E.(2005)。Pre-sales vs. post-sale e-satisfaction: impact on repurchase intention and overall satisfaction。Journal of Interactive Marketing,19(4),35-47。  new window
17.Brynjolfsson, Erik、Smith, Michael D.(2000)。Frictionless Commerce? A Comparison of Internet and Conventional Retailers。Management Science,46(4),563-585。  new window
18.Qu, Zhen、Zhang, Han、Li, Haizheng(2008)。Determinants of online merchant rating: Content analysis of consumer comments about Yahoo merchants。Decision Support Systems,46(1),440-449。  new window
19.Baucer, C. L.(1988)。A Direct mail Customer Purchase Model。Journal of Direct Marketing,2(3),16-24。  new window
20.Brown, G. H.(1953)。Brand loyalty: fact or fiction。The Trademark Reporter,43,251-258。  new window
21.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。  new window
22.Shankar, Venkatesh、Smith, Amy K.、Rangaswamy, Arvind(2003)。Customer Satisfaction and Loyalty in Online and Offline Environments。International Journal of Research in Marketing,20(2),153-175。  new window
23.Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research,10(1),1-9。  new window
24.Bonabeau, Eric(2004)。The Perils of the Imitation Age。Harvard Business Review,82(6),45-54。  new window
25.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
26.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。  new window
會議論文
1.何靖遠、廖致淵、許文錦(2013)。奇摩拍賣女裝上衣消費者再購行為之預測。2013 ERP國際學術暨實務研討會,(會議日期: 2013/01/21)。臺北:銘傳大學。  延伸查詢new window
2.Chen, S. C.、Cao, Z. P.(2008)。A comparison of uni- and multi- loyal customers in store choice: the antecedents and performance consequences。The Australian and New Zealand Marketing Academy Conference。Sydney。  new window
研究報告
1.梁德馨(2011)。2011年臺灣寬頻網路使用調查報告。  延伸查詢new window
圖書
1.Hughes, A. M.(2005)。Strategic Database Marketing。McGraw-Hill。  new window
2.Sheth, J. N.、Mittal, B.、Newman B. I.(1999)。Customer behavior: Consumer behavior and beyond。The Dryden Press。  new window
3.Kotler, P.、Armstrong, G.(1999)。Principles of Marketing。Upper Saddle River, New Jersey:Pearson Prentice Hall。  new window
其他
1.資策會(20081218)。2008年台灣網路C2C消費發展趨勢分析,http://mic.iii.org.tw/aisp/reports/reportdetail_register.asp?docid=2652。  延伸查詢new window
2.資策會(20101018)。ICT產業研究--2010台灣線上購物市場規模3,583億元,http://www.iii.org.tw/service/3_1_4_c.aspx?id=127。  延伸查詢new window
3.創市際市場研究顧問(20071109)。台灣網路拍賣穩定成長.Yahoo!奇摩拍賣獨占鼇頭,http://www.insightxplorer.com/news/news_11_09_07.html。  延伸查詢new window
 
 
 
 
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