Domestic and foreign scholars use the new generation of information technology to directly summarize and describe the current era as the "big data era" "smart era" and "algorithm era".The environment of knowledge creation,communication and utilization that universities and research institutes rely on is entering a digital-driven data era from the information age.From the perspective of data-driven is becoming an value-oriented and common consciousness of service innovation of institutional repository.This paper expounds the four challenges facing the institutional repository service innovation and proposes the strategy and new kinetic energy,which is based on data driven.