In the development of public welfare undertakings to get rid of the trouble needs to be made bold innovations, marketization of public road is innovation. But in the process of marketization of public faces three kinds of trouble. First, government power squeezing and government supervision and failure. Second, the public welfare organization to lack of response to market demand and innovative operation mode of power. Third, partly held by the public. "Public namely free " Misunderstanding. Thus, following the transfer of government power, strengthen the supervision of multiple subjects, create "social value investing" alliance business model, hiring highly paid professional management personnel, the establishment of the trust mechanism can break the path of market-oriented public service dilemma.