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題名:國際市場上中國企業的地位危機及其化解--以鞋企抗辯歐盟“反傾銷”為個案
書刊名:社會學研究
作者:符平段新星
作者(外文):Fu, PingDuan, Xin-xing
出版日期:2015
卷期:2015(1)
頁次:114-139+244-245
主題關鍵詞:國際市場市場地位市場治理認知墮距行動者-網絡;
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:6
  • 點閱點閱:1
本文建構了一個分析國際市場上外來企業地位危機及其化解機制的理論框架,以中國鞋企抗辯歐盟"反傾銷"為個案,探討了中國鞋企在歐盟市場發生地位危機的緣由及化解危機的條件和機制。市場的規范性同構機制與規制機構的治理行動使中國鞋企陷入了地位危機。在經濟轉型過程中滋生的認知墮距使大多數鞋企選擇了消極應對策略。奧康較早革新了生產和組織管理模式,在抗辯過程中充分利用行動者一網絡向更高層的市場規制機構積極述行自身經濟實踐的制度合法性,最終重塑了規制機構的判定。在跨文化交易環境中的中國企業克服對新的市場體制和市場文化的認知墮距,實現企業經營的規范化和國際化,是建立和穩固市場地位的前提條件。
This study formulates a theoretical framework to analyze the crisis and resolution of Chinese firm’s market status on the international market.Taking the defense of Chinese footwear enterprise in EU Antidumping as a case,this paper elaborates on the origin of the crisis of Chinese footwear firms’ market status,and presents the way to resolve it under double disadvantages of institution and status.The local EU footwear enterprises promoted the antidumping investigation in their Chinese counterparts and also affected the authority and implication of regulatory agency on the market system rules.Finally,the normative isomorphism mechanism of the market and the action of regulatory agency plunged Chinese footwear enterprises into status crisis.During the process of economic restructuring,most Chinese footwear enterprises bred cognitive lag,resulting in production and business practice incompatible with the international market economy,as well as recognizing and understanding deviations from the governance mechanisms on the international market.As a result,the vast majority of footwear enterprises involved had adopted negative coping strategies,finally having no choice but to accept the declining market status or even exit the EU market.On the contrary,Aokang had earlier reformed the production and organization management system,making full use of organizational,institutional and social network resources in the defense process to actively present its institutional legitimacy of economic practices to a higher level of market regulation agency,and eventually reshaped the cognitive and decision behavior of market regulation agency,being out of crisis and maintaining the status quo in the EU market.This case study shows that,in cross-cultural trading context,overcoming cognitive lag to the new market structure and culture,and the institutionalization of production and organizational management,are prerequisites for Chinese enterprises to establish and maintain their status on international markets.
期刊論文
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