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題名：應用平衡計分卡衡量企業之知識管理與新產品開發策略對新產品開發績效影響之研究
作者：劉邦樓
作者(外文)：Pang-Lo Liu
校院名稱：中華大學
系所名稱：科技管理研究所
指導教授：陳文欽
學位類別：博士
出版日期：2004
主題關鍵詞：知識管理；新產品開發策略；新產品開發績效；平衡計分卡；Knowledge management；New product development strategy；New product development performance；BSC；TFT-LCD
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由於科技的進步及市場的快速變遷環境之下，高科技產品的生命週期愈來愈短，企業必須不斷的創新研究並開發新產品及選擇正確的技術和新產品開發的策略，才能因應顧客的需求與提升產業的競爭力。因此，新產品開發是企業賴以生存、成長及永續經營的重要活動。本研究針對台灣高科技產業導入知識管理與新產品開發策略對新產品開發績效進行分析探討。本研究應用平衡計分卡(Balanced Scorecard, BSC)中之財物構面(Financial)、顧客構面(Customer)、企業內部流程(Business Production Process)、學習與成長(Learning and growth)等四大構面，並採用問卷調查的方式作為新產品開發績效的衡量指標。研究結果發現:(1)知識管理對新產品開發的績效具有正面的影響；(2)新產品開發策略對新產品開發的績效具有正面的影響；(3)知識管理與新產品開發策略對新產品開發的績效具有正面的影響。由研究結果中發現，企業導入知識管理與新產品開發策略後，企業在財務構面的績效提昇了5.1~10%，在顧客構面的績效提昇了5.1~10%，在企業內部流程的績效提昇了5.1~10%，在學習與成長構面的績效提昇了10.1~15%。研究中發現台灣高科技產業導入知識管理與新產品開發策略的運用，對新產品開發的績效提昇具有正向的影響。本研究之個案探討以台灣高科技產業之TFT-LCD(Thin-film transistor Liquid Crystal display)，為研究對象，發現高科技產業導入知識管理與新產品開發策略後，對新產品開發的績效具有正面的影響。此外，知識管理執行的愈徹底，對於產業的新產品開發的經營績效有實質且重大的影響；知識管理執行程度愈強，則新產品開發績效愈好的研究假設獲得統計上的顯著驗證。
Due to the advance of science and technology and rapid changes of market, the life cycle of a product is becoming much shorter than before. Enterprise must constantly renovate and research on new products, and choose appropriate technology and new product development strategy so as to cope with the customer’s demand and to promote his competitiveness. Therefore, new product development becomes a crucial activity for an enterprise to survive, grow, and continuous management. This study will aim at the effects of introducing of knowledge management and new product strategy on the performance of new product development for Taiwanese hi-tech enterprise. This study will conduct a survey by using the factors of financial, customer, business production process, and learning and growth of Balanced Scorecard (BSC) to measure the performance of new product. Some research findings are: (1) Knowledge management has positive influence on new product performance. (2) New product development strategy has positive influence on the performance of new product development. (3) Knowledge management and new product development strategy have positive influence on performance of new product development. Some significant findings include the performance in financial increased by 5.1~10%, the performance in customer increased by 5.1~10%, the performance in business production process increased by 5.1~10%, the performance in learning and growth increased by 10.1~15% after the knowledge management and new product strategy have been introduced. A specific case analysis for Taiwanese hi-tech TFT-LCD (Thin-film transistor Liquid Crystal display) industry is performed to measure its performance. The results show the introduction of knowledge management with new product development strategy has positive influence on the performance of new product development. In addition, a company with strong and intense knowledge management implementation will have positive influence on new product performance. This assumption is significantly verified by statistics.
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