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題名:跨組織合作關係對產品創新績效之影響:創新類型的調節效果
作者:陳俊碩
作者(外文):Chun-shou Chen
校院名稱:雲林科技大學
系所名稱:企業管理博士班
指導教授:賴其勛
學位類別:博士
出版日期:2010
主題關鍵詞:產品創新績效外部組織涉入新產品發展new product developmentproduct innovation performanceexternal organiz
原始連結:連回原系統網址new window
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產品創新是企業在激烈競爭環境中生存與發展之重要活動,對資源不豐富的企業而言,跨組織合作是企業回應產業環境變動的主要策略。本研究採用供應商、顧客與第三方研究機構涉入三個自變數,設計績效與市場績效兩個依變數,以及漸進式創新與激進式創新為調節變數的理論架構,運用問卷調查研究方法探討台灣製造業外部組織涉入對產品創新的影響,利用階層迴歸的統計方法驗證相關假說;研究結果在主效果的部分,供應商、顧客與第三方研究機構涉入會正向影響設計績效;顧客與第三方研究機構涉入會正向影響市場績效;在創新類型調節部分,漸進式創新對顧客涉入與市場績效的關係產生正向調節效果;激進式創新對顧客涉入與市場績效的關係產生正向調節效果。在交互作用部分,第三方研究機構與供應商同時進入研發過程中,設計績效減緩,而第三方研究機構與顧客交互作用則可獲得較佳的市場績效。
Product innovation is an important activity for the corporations to survive in a highly competitive environment. For those less resources corporations, inter-organizational cooperation is a major strategy for them to respond the changes in the industrial environment. In this study, there are three independent variables, suppliers, customers and third-party research institutions, two dependent variables, design performance and market performance, and moderating variables, incremental innovation and radical innovation. Then this study use questionnaire survey to investigating the external organizations impact the Taiwan manufacturer’s product innovation and use hierarchical regression to hypothesis. The results in the main effects, suppliers, customers and third-party involvement will positively impact design performance; customers and third-party research institutions involved will be a positive influence on market performance. In the moderating effects of innovation types both incremental innovation and radical innovation have positive moderating effect on the between custermer involvement and market performance. In the interaction, the design performance will reduce when third-party research institutions and suppliers involved into the development process at the same time, and the interaction of third-party research institutions and customer involved, can get better market performance.
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