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題名：企業巿場內關係基礎的交易價值與價值轉換－個案研究
作者：周雅燕 引用關係
作者(外文)：Ya-Yen Chou
校院名稱：國立雲林科技大學
系所名稱：管理研究所博士班
指導教授：胡哲生
學位類別：博士
出版日期：2004
主題關鍵詞：價值轉換；價值評價；關係基礎；價值；Value；Relationship bases；Value assessment；Value transformation.
原始連結：連回原系統網址new window
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交易價值是一個重要且複雜的概念，不論是學術界或是實務界都非常重視。本研究先藉由文獻之理論批判與推導，建構出評量企業間交易價值的啟發性觀念，並依據此概念進行個案研究。
本研究的設計是採多個案研究法(Multiple-case(embedded) designs)，以一家上巿公司與其多對雙邊交易對象的關係為研究個案，利用半結構化深度訪談，輔以攸關研究對象的文件資料，以深入了解企業間關係與其交易價值內涵之關係。本研究藉由所蒐集到的質性資料，經由內容分析法而提出五項研究命題。
透過價值評價模式的建立，本文達成以下目的：1.瞭解企業間的交易行為模式，並發現交易價值間存在著轉換與遞延的關係。2.將複雜的交易價值概念，利用數學模型完整地呈現出來，以利學術界與實務界更清楚地瞭解交易價值之組成要素。3.透過交易價值模式解析關係與交易價值內容之間的關聯性。建立起以關係為基礎的價值轉換機制，並說明關係基礎可促使交易者願意交換其非經濟價值，故關係基礎會影響價值轉換機制。由於具備深厚的關係基礎，可間接地影響非經濟價值遞延實現成經濟價值的機率。因此，企業對交易關係的投資是在累積價值創造的能力及基礎。4.說明企業內部管理能力與努力及關係管理能力與努力是影響價值轉換機制的重要因子。此觀念提出從事價值管理的另一個新思考模式。
Exchange value is an important but complicated concept; either the academics or practitioners put lots attention on it. Through literature review and criticism, this study proposes inspiration concepts that can conducts this research.
The design for this research is constructed under the multiple-case (embedded) designs, a listed firms and their dyadic relationships behaviors are selected, through semi-structural interviews in depth, and documents collected from the research objects. That information is used to understand relationships between firms and contents of exchange value. Five propositions are proposed by this study through qualitative data analysis.
For the purposes of constructing value exchange model, this study has defined the following contribution; namely: 1. to understand the transaction behavior pattern, finding of the relations between various forms of value that exist transformation and hands over extends. 2. to construct the mathematical model of exchange value to enhance the perception more comprehensive truthful for academics and practices. 3. to build-up the model how non-economic value be transformed to economical value base on the relationship bases. Because of the relationship bases, the exchangers are willing to shift non-economical value; relationship bases could enhance the transformation mechanism succeeded. Therefore, the firm’s investments on the exchange relationship are regarded as ability in accumulated value creation and foundation of exchange. 4. to explain the internal management capability and efforts and relationship relating capability and efforts are affects the value transformation mechanism. These concepts provide a new way for value management.
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三、網路資料
1.美國商情, http ：//rdkm.fashion.org.tw/textileinfo/textileinfo/notvip/for_file/usa.htm,2005.12.1.
2.紡拓會全球資訊網,http ： //news.textiles.org.tw/ , 2005.12.1.
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4.Adidas, http ： //www.adidas.com/tw/shared/brandselector.asp , 2005.12.1.
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10.Puma, http ： //www.puma.com/,2005.12.1.
 
 
 
 
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