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題名：從創作經驗與自我規範探討軟體盜版之行為意圖
作者：劉家儀
作者(外文)：Chia-yi Liu
校院名稱：國立中山大學
系所名稱：資訊管理學系研究所
指導教授：郭峰淵
學位類別：博士
出版日期：2008
主題關鍵詞：軟體盜版倫理效能；自我規範；社會規範；Self-Sanction；ethical self-efficacy concerning software piracy；creative self-efficacy
原始連結：連回原系統網址new window
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近年來由於資訊科技的進步，使得許多數位的產品得以透過相當方便且成本低廉的方式被分享。在網路頻寬與各種興新資訊科技的推波助瀾之下，無形中更助長了盜版行為的產生。在此資訊科技的社會裡如何有效的防止盜版行為的產生，將有助於國家整體經濟的發展。
過去台灣政府在面對盜版行為時，經常運用立法與法律的執行來降低盜版率，但這樣的作法不但耗費人力、物力及金錢，而且成效不彰。因此，本研究從社會認知理論的觀點出發，希望從社會規範與自我規範的角度出發，藉以瞭解「認知關鍵多數」以及「個人的道德感」對於「個人在創造過程中是否使用盜版軟體工具或元件的行為意圖」與「個人的軟體盜版自我效能」之影響。而後再從對個人形塑自我效能影響最顯著的正向經驗出發探討「創造自我效能」以及「過去創造經驗所帶給個人的幸福感」對於「個人軟體盜版自我效能」的影響。
研究結果發現，個人過去的創造經驗，必須透過創造自我效能作為中介變數，才能轉換成軟體盜版倫理效能；假如個人只是從過去的創作經驗追求個人的發展，而不能從過去的創作經驗中提升個人的創造自我效能，那麼個人會為了追求自我的發展而犧牲軟體盜版倫理效能的發展；相反的如果能從過去的經驗中提升個人的創造自我效能，那麼創造自我效能越高，則個人的軟體盜版倫理效能也相對越高。從人際發展來看，當個人的人際發展狀況良好時，比較容易產生利社會行為，所以一個人的人際發展對倫理自我效能有正向影響。另外，個人的道德感在整個倫理行為中扮演一個重要的角色，特別是當個人在面對欠缺社會規範的情境中，道德感對於個人的倫理效能有關鍵性的影響。
Today, the problem of piracy is a major concern for governments, academia and software industry as it has become a prevailing phenomenon. While much effort has been devoted to identify the factors that cause software piracy, most studies focus primarily on if social sanctioning mechanisms can be effective in deterring piracy. In this thesis, the research focus differs in that it emphasizes the role of self-sanction to safeguard copyright. Based on Bandura’s Social Cognitive Theory, the determinants of effective self-sanction against piracy are presupposed to be enactive mastering and vicarious observation. We therefore hypothesize that well being resulted from previous software creativity experience as well as moral obligation should positively correlate with creative self-efficacy and ethical self-efficacy concerning software piracy. The results show that creative experience indeed significantly predicts both creative and ethical self-efficacy, and four constructs (i.e., creative experience, creative self-efficacy, moral obligation, and subjectively perceived critical mass) have significantly positive influence on ethical self-efficacy. Moreover, the results show that, within creative experience, the “relationship development” dimension has significantly positive influence on ethical self-efficacy concerning software piracy, while the “self-acceptance” dimension exerts significantly negative influence.
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