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題名:線上知識社群分享理論之建構與驗證
作者:曾繁絹 引用關係
作者(外文):Fan-chuan Tseng
校院名稱:國立中山大學
系所名稱:資訊管理學系研究所
指導教授:郭峰淵
學位類別:博士
出版日期:2007
主題關鍵詞:線上知識社群社會資本自我效能知識分享成果預期self-efficacyknowledge sharingInternet-based knowledge communityoutcome expectancysocial capital
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在強調「知識經濟」(knowledge-based economy)發展的今日,資訊與知識等無形智慧已超越過去的自然資源、機器設備、勞力、與財物資本等,成為最新與最重要的生產要素。企業組織紛紛提出以知識做為驅動力的新經濟架構,積極開發及管理組織的智慧資產(intellectual capital),加強組織成員間的分享與學習,強調善用組織內智慧資產的創新以提升競爭優勢。不過,這些議題似乎偏重在外顯知識或可編碼化資訊的處理與應用,對於個人與身處的環境因素如何互動,以及如何反應在知識管理的認知與實踐上,則是較少獲得深入的討論。
本研究以使用者之個人效能信念、動機期望、社會資本與行為意圖等相關理論觀點為基礎,建構一個整合個人、環境與分享行為的分享理論模式,並利用實證的量化研究程序,檢視線上知識社群的分享現況,並驗證各項研究假說的成立。研究結果發現,知識分享自我效能對於知識分享行為、知識分享成果預期與知識分享焦慮有顯著的影響;成員間的關係認同對於知識分享自我效能及知識分享行為亦有正向促進的效果;而知識分享控制力與知識分享成果預期則對知識分享意圖具有預測效果。最後,本研究根據分析結果的討論,進一步探究知識分享理論模式的意涵,也針對未來學術研究及實務管理提出建議。
In this study, we integrate the theories of self-efficacy, outcome expectancy, and social capital to identify individual and contextual factors that may exert effect on professional teachers'' knowledge sharing behaviors in an Internet-based knowledge community. Data collected from 441 members of this community reveal that knowledge sharing self-efficacy has significant influence on knowledge sharing outcome expectancy, anxiety, and knowledge sharing behaviors. In addition, relational identity, i.e., the degree of social capital among members, is found to have positive effects on knowledge sharing self-efficacy and knowledge sharing behaviors. The implication of this study is that both the individual perceptions toward knowledge sharing and the interpersonal relational development are important predictors of ongoing knowledge sharing activities. The organizers of Internet-based knowledge communities should therefore focus on the development of members'' resilient self-efficacy, favorable outcome expectancy, and strong relational identity if they wish knowledge sharing to be effective.
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