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題名：文化遺產永續旅遊指標之研究：以泰國「大城歷史公園」為例
作者：汪南鳳
作者(外文)：Waraporn Ngamsomsuke
校院名稱：國立中興大學
系所名稱：應用經濟學系所
指導教授：黃琮琪
學位類別：博士
出版日期：2011
主題關鍵詞：文化遺產；永續旅遊指標之；大城歷史公園；泰國；Cultural heritage tourism；Sustainable cultural heritage tourism indicators；Ayutthaya World Heritage site；Thailand
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本研究希望以短期旅遊者角度建立永續文化遺產旅遊評估指標，以提供泰國政府決策單位擬定發展大城(Ayutthaya) 文化遺產之策略。根據本研究實證結果，希望泰國政府能達成保持大城(Ayutthaya) 文化遺產狀態，並實現永續文化遺產旅遊之遠景。
本研究藉由永續旅遊指標相關文獻，建立社會、文化和環境方面永續文化遺產旅遊評估指標面向，並選擇20個代表性的因素指標作為研究重點。應用Fuzzy AHP方法和模糊理論進行實證研究，採用問卷方式調查了泰國國內和國際的遊客的觀點，進行成對比較以區分出較為重要的永持續旅遊指標。
實證結果發現，遊客的對大城世界遺產的環境維護面向表現的旅遊影響重要性最高，其中，又以自然和人文景觀指標最重要而更可證明此論點，其安全性指標最低，顯示遊客對治安具信心。據此，本研究建議政府管理員應熱切關注如何改善大城世界遺產周圍的自然和人文景觀，例如特色的建築維護等等以維護大城世界遺產的地位。
The purpose of this study is to build up the sustainable cultural heritage tourism indicators in terms of tourists’ perspectives for providing suggestions to government administrators to develop Ayutthaya World Heritage, Thailand. With such research effort, it is expected that Ayutthaya World Heritage site may remain current status and achieve sustainable cultural heritage tourism.
This study collected a set of sustainable tourism indicators based on related literatures. Collected sustainable tourism indicators are classified into economic, social, cultural, and environmental dimensions. There were 20 sustainable tourism indicators were chosen among the four dimensions. The questionnaire was used to survey the domestic and international tourists’ perspectives to conduct the pair-wise comparisons of the importance of sustainable tourism indicators. The Fuzzy AHP approach was applied in the empirical research.
Empirical results found that tourists cared the most to the environment dimension of Ayutthaya World Heritage site. In addition, natural and cultural landscape under the environment dimension showed as the most important indicator while safety showed as the least important indicator. Therefore, it is suggested that government administrator should eagerly find the improvement strategy of natural and cultural landscape surrounding Ayutthaya World Heritage site such as architectural character of building if this site doesn’t want to be dropped from World Heritage status.
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