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題名:台灣地區定期海運業供應鏈整合、資訊科技、市場導向與績效關係之研究
作者:曾柏興 引用關係
作者(外文):Po-HsingTseng
校院名稱:國立成功大學
系所名稱:交通管理學系碩博士班
指導教授:廖俊雄
學位類別:博士
出版日期:2011
主題關鍵詞:貨櫃運輸供應鏈整合資訊科技市場導向公司績效Container shippingSupply chain integrationIT applicationMarket orientationFirm performance
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
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  • 點閱點閱:312
本研究以資源基礎理論觀點探討台灣地區定期海運業供應鏈整合、市場導向、資訊科技與公司績效之交互影響關係。樣本取自124家海運公司,經因素分析發現供應鏈整合可包括夥伴整合、部門整合與顧客整合;市場導向可區分為資訊產生、資訊散播與市場回應;資訊科技可劃分為網站服務與科技採用;公司績效則包括市場績效、財務績效與顧客服務。經驗證式因素分析、信度與校度檢測後均支持本研究所建構之研究模式,結構方程模式分析結果發現,供應鏈整合與市場導向會正向影響公司績效,而市場導向亦會正向影響供應鏈整合,同時資訊科技會分別正向影響供應鏈整合與市場導向。雖然資訊科技對公司績效無顯著關係存在,然其可透過供應鏈整合與市場導向之中介效果而間接影響公司績效。因此,本研究建議航商應善用資訊科技及發展以市場為導向的策略來建構全球性的航商夥伴關係,透過規模經濟的效益來擴充產能及提高市場佔有率,藉由資源整合來改善公司績效。
The study uses a theoretical framework (i.e., resource-based view) to investigate the causal relationships amongst the supply chain integration, market orientation, and IT application; and also with regard to their combined impact on firm performance. The methodologies used in the study to examine the proposed measurement model are exploratory factor analysis, confirmatory factor analysis, and structural equation modeling. The data is collected from 124 container shipping companies in Taiwan.
Findings show that supply chain integration and market orientation are found to significantly (and respectively) influence firm performance. A market oriented firm quickly responds to market information and competitors’ strategies; and thus, it would make effort to offer satisfactory customer services in dynamically fluctuating markets, and obtain better firm performance. Also, the information and communication integration with firm’s departments, supply chain partners, and customers speeds up the operation process and reduces the difficulty of resource cooperation. The integration provides higher operation efficiency and obtains an enhanced performance improvement. Nevertheless, no significant direct link is found between IT application and firm performance.
Market orientation and IT application significantly and positively influence supply chain integration, respectively. This implies that market oriented and IT-based firms more easily integrate market information related to partners, departments and customers. Also, appropriate IT applications of website services and technology adoption in shipping operations help build up a strong and integrated supply chain relationship. Further, through electronic information transmission and exchange platform, firms are able to develop their market oriented strategies. Finally, SEM analysis confirms that supply chain integration plays the mediating role between the relationships of IT application-firm performance and market orientation-firm performance. The companies should adopt IT applications and develop market-oriented strategies to develop global partnership relationships in container shipping. By doing so, economies of scale can be obtained to increase fleet capacity and access service margin market, and further integrate resources to create synergy to achieve the target of firm performance.
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