壹、中文部分
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李友仁（2004）。產品如何說故事？以資訊不對稱之產品分類為例（碩士論文）。 國立中興大學，台中市。取自 http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22093NCHU0230008%22.&searchmode=basic
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林彥丞（2010）。商品真實性認知、網路購物態度與網路購物意願的結構關係模型分析（碩士論文）。臺灣大學。Available Airiti AiritiLibrary database
林恩盈（2010）。真實的虛假與虛假的真實。廣告學研究（33）， 139-142。
林斯壯（2005）。收買感官信仰品牌：打破商標後，品牌還剩什麼？臺北市; [臺北縣新莊市]：商智文化出版；大和書報總經銷。
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金玉梅（2008年12月）。拒絕假貨，重建消費信心 創造真實感的5大法則（體驗真實：滿足顧客的真正渴望）。天下雜誌， 411， 146-148。
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翁偉哲（2006）。再見內灣--非都市地景的操作與置入（碩士論文）。 東海大學， 台中市。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22094THU00222017%22.&searchmode=basic
馬友薏（2009）。消費者純正性需要概念建構與量表建置之研究（博士論文）。元智大學，桃園縣。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22097YZU05457045%22.&searchmode=basic
高端訓（2013）。企業社會責任對消費者購買意願影響之研究- 品牌依附及品牌形象之中介效果（博士論文）。國立臺北大學，新北市。取自http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22101NTPU0121038%22.&searchmode=basic
張佑薇（2013）。部落格產品心得文訊息呈現手法與讀者說服知識對讀者反應之影響（碩士論文）。輔仁大學，新北市。取自 http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22101FJU00583016%22.&searchmode=basic
張琳禎、李婉儀、林俊彥、謝目堂（2013年12月14日）。大學生品牌知覺與購買意願關係之研究－以韓國公司品牌為例。第22屆中韓文化關係國際學術會議，台北市。
曹文琴（2006）。由產品歡樂性和功利性價值的角度從事新品牌建立和現存品牌延伸策略之研究（博士論文）。國立臺灣科技大學，台北市。取自 http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22095NTUS5121001%22.&searchmode=basic
郭懿筑（2007）。故事型廣告之研究-以搜尋品、經驗品為例（碩士論文）。中興大學。 Available Airiti AiritiLibrary database. （2007年）
陳芳萍（2010）。產品涉入程度對廣告懷疑論與廣告效果之研究（博士論文）。國立中央大學， 桃園縣。取自 http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22098NCU05121034%22.&searchmode=basic
陳香君（2008）。故事型廣告與顧客特性之研究（碩士論文）。中興大學。Available Airiti AiritiLibrary database
陳穎（2008）。涉入程度、產品論點、與訊息來源對消費者態度修正的影響（碩士論文）。臺灣大學，台北市。
傅朝卿（2005）。世界文化遺產保存的真實性與維護層級。取自http://www.fu-chaoching.idv.tw/file/tnn_wh/tnn_wh_04.pdf
曾慈慧、沈進成、陳麗如（2011）。礦業遺產觀光中真實性對觀光意象， 地方感與遊後行為意圖之影響。戶外遊憩研究， 24（3），79-111。
湯安安（2012）。紀念品的真實性對遊客購買意願之影響─以國立傳統藝術中心為例（碩士論文）。世新大學，臺北市。取自 http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22100SHU05571017%22.&searchmode=basic
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楊佩婷（2009）。品牌形象對購買意願、整體喜好度、整體態度與產品評價之影響－以品牌標記符號之擺放位置為干擾變數（博士論文）。靜宜大學，台中市。取自 http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22098PU005121011%22.&searchmode=basic
楊國樞（1989）。社會及行為科學研究法: 東華。
溫永松2009）。值得信賴、信任、價值、滿意度與忠誠度關係之研究─以國際航空旅客為例（博士論文）。國立臺北大學，新北市。
董俞佳（2014年7月7日）。個資恐外洩 3旗艦手機爆資安缺失。2014年7月7日，取自 http://mag.udn.com/mag/digital/storypage.jsp?f_MAIN_ID=320&f_SUB_ID=2943&f_ART_ID=523208
資策會創新應用服務研究所III-IDEAS（2014年7月18日）。資策會FIND：2014年上半年消費者行為調查出爐。 FIND首頁/ HowMany / 上網人口。2014年7月19日，取自http://www.find.org.tw/find/home.aspx?page=many&id=387
路徑分析。2013年11月5日，取自https://sites.google.com/site/yanjiushengbugeizhan/
黃光玉（2006）。說故事打造品牌：一個分析的架構。廣告學研究，26，1-26。
廖千瑩（2013年10月25日）。罰三星千萬 網路PO假文開鍘首例。首頁>財經焦點。2013年11月15日，取自http://www.libertytimes.com.tw/2013/new/oct/25/today-e1.htm
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樊祖燁（2009）。組織服務性產品購前資訊搜尋行為之研究（博士論文）。國立臺北大學，新北市。取自 http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22098NTPU0121105%22.&searchmode=basic
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簡伶霓（2011）。遊客參觀歷史街區之旅遊動機、真實性知覺與行為意向之研究（碩士論文）。中國文化大學，台北市。取自 http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22099PCCU1742011%22.&searchmode=basic
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貳、英文部分
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