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題名：品牌真實性知覺與購買意願關係之研究--以韓國公司品牌為例
書刊名：韓國學報
作者：張琳禎
作者(外文)：Chang, Lin-chen
出版日期：2014
卷期：25
頁次：頁81-128
主題關鍵詞：品牌真實性；信任；購買意願；韓國品牌
原始連結：連回原系統網址new window
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  • 共同引用共同引用:39
  • 點閱點閱:33
期刊論文
1.Anderberg, Johan、Morris, John(2006)。Authenticity and transparency in the advertising industry。The Journal of Management Development，25(10)，1021-1023。  new window
2.Arthur, Damien(2006)。Authenticity and consumption in the Australian Hip Hop culture。Qualitative Market Research，9(2)，140-156。  new window
3.Atwal, Glyn、Williams, Alistair(2012)。Is this Shangri-La ? The case for authenticity in the Chinese and Indian hospitality industry。Journal of Brand Management，19(5)，405-413。  new window
4.Ayub, Zainal Amin、Yusoff, Zuryati Mohamed、Halim, Fairol(2009)。Marketing and Online Advertisement: An Overview of Legal Implication in Malaysia。International Journal of Business and Society，10(2)，83-94。  new window
5.Balmer, John M. T.(2011)。Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II's Diamond Jubilee (1952-2012)。Journal of Brand Management，18(8)，517-544。  new window
6.Beverland, M. B.、Napoli, J.、Farrelly, F.(2010)。Can all brands innovate in the same way ? A typology of brand position and innovation effort。Journal of Product Innovation Management，27(1)，33-48。  new window
7.Beverland, Michael(2005)。Brand management and the challenge of authenticity。The Journal of Product and Brand Management，14(1)，460-461。  new window
8.Camus, Sandra(2004)。Proposition d'echelle de mesure de l'authenticite percue d’un produit alimentaire19(4)，39-63。  new window
9.Beverland, Michael B.、Lindgreen, Adam、Vink, Michiel W.(2008)。PROJECTING AUTHENTICITY THROUGH ADVERTISING: Consumer Judgments of Advertisers' Claims。Journal of Advertising，37(1)，5-15。  new window
10.Brown, Lorraine(2013)。Tourism: A catalyst for existential authenticity。Annals of Tourism Research，40，176-190。  new window
11.Das, Gopal、Datta, Biplab、Guin, Kalyan Kumar(2012)。Impact of retailer personality on consumer-based retailer equity。Asia Pacific Journal of Marketing and Logistics，24(4)，619-639。  new window
12.Daugstad, Karoline、Kirchengast, Christoph(2013)。AUTHENTICITY AND THE PSEUDO-BACKSTAGE OF AGRI-TOURISM。Annals of Tourism Research，43(0)，170-191。  new window
13.Davis, Scott M.(2002)。Brand authenticity: It's the real thing。Brandweek，43(4)，21-21。  new window
14.Dickinson, J. Barry(2011)。The Role of authenticity in relationship marketing。Journal of Management and Marketing Research，8，1-12。  new window
15.Edwards, Lee(2010)。Authenticity in organisational context: fragmentation, contradiction and loss of control。Journal of Communication Management，14(3)，192-205。  new window
16.Eggers, Fabian、O'Dwyer, Michele、Kraus, Sascha、Vallaster, Christine、Güldenberg, Stefan(2013)。The impact of brand authenticity on brand trust and SME growth: A CEO perspective。Journal of World Business，48(3)，340-348。  new window
17.Freedman, Joshua、Jurafsky, Dan(2011)。Authenticity in America: Class Distinctions in Potato Chip Advertising。Gastronomica，11(4)，46-54。  new window
18.Greyser, Stephen A.(2009)。Corporate brand reputation and brand crisis management。Management Decision，47(4)，590-602。  new window
19.Gundlach, H.、Neville, B.(2012)。Authenticity: Further theoretical and practical development。Journal of Brand Management，19(6)，484-499。  new window
20.Jackson, Kevin T.(2005)。Towards Authenticity: A Sartrean Perspective on Business Ethics。Journal of Business Ethics，58(4)，307-325。  new window
21.Johnston, Josee、Szabo, Michelle(2011)。Reflexivity and the Whole Foods Market consumer: the lived experience of shopping for change。Agriculture and Human Values，28(3)，303-319。  new window
22.Kaufmann, H. R.、Vrontis, D.、Czinkota, M.、Hadiono, A.(2012)。Corporate branding and transformational leadership in turbulent times。Journal of Product and Brand Management，21(3)，192-204。  new window
23.Leathers, Denise(2008)。Greening the [Private] Label。Private Label Buyer，22(11)，112-118。  new window
24.Liao, Shuling、Ma, Yu-yi(20090600)。Conceptualizing Consumer Need for Product Authenticity。International Journal of Business and Information，4(1)，89-114。new window  new window
25.Moeran, Brian(2005)。Tricks of the Trade: The Performance and Interpretation of Authenticity。Journal of Management Studies，42(5)，901-922。  new window
26.Molleda, Juan-Carlos、Jain, Rajul(2012)。Testing a Perceived Authenticity Index with Triangulation Research: The Case of Xcaret in Mexico。International Journal of Strategic Communication，7(1)，1-20。  new window
27.Napoli, Julie、Dickinson, Sonia J.、Beverland, Michael B.、Farrelly, Francis(2013)。Measuring consumer-based brand authenticity。Journal of Business Research。  new window
28.Potter, Beth(2012)。'Authenticity' stressed for natural products。Boulder County Business Report，31(25)，2-4A,5A。  new window
29.Pronschinske, Mya、Groza, Mark D.、Walker, Matthew(2012)。Attracting Facebook 'Fans': The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams。Sport Marketing Quarterly，21(4)，221-231。  new window
30.Smithers, John、Joseph, Alun E.(2010)。The trouble with authenticity: separating ideology from practice at the farmers' market。Agriculture and Human Values，27(2)，239-247。  new window
31.Spaid, Brian I.(2013)。Profiting from our past: evoking nostalgia in the retail environment。The International Review of Retail, Distribution and Consumer Research，23(4)，418-439。  new window
32.Spiggle, Susan、Nguyen, Hang T.、Caravella, Mary(2012)。More Than Fit: Brand Extension Authenticity。Journal of Marketing Research，49(6)，967-983。  new window
33.古永嘉、沈明正(20110700)。The Relationship between Authenticity and the Souvenir Purchase Intent。Pan-Pacific Management Review，14(2)，109-129。new window  new window
34.金玉梅(200812)。拒絕假貨，重建消費信心創造真實感的5大法則(體驗真實：滿足顧客的真正渴望)。天下雜誌，411，146-148。  延伸查詢new window
35.張麗卿(201304)。天然尙好？拆穿天然有機化妝品的迷思。康健雜誌，173，226-227。  延伸查詢new window
36.盧昱瑩(2013)。皮克斯的怪獸成功。Cheers，154，44-51。  延伸查詢new window
37.Beverland, Michael B.(2005)。Crafting Brand Authenticity: The Case of Luxury Wines。Journal of Management Studies，42(5)，1003-1029。  new window
38.Grayson, Kent、Martinec, Radan(2004)。Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings。Journal of Consumer Research，31(2)，296-313。  new window
39.Delgado-Ballester, Elena、Munuera-Alemán, José Luis(2005)。Does brand trust matter to brand equity?。Journal of Product & Brand Management，14(3)，187-196。  new window
40.曾慈慧、沈進成、陳麗如(20110900)。礦業遺產觀光中真實性對觀光意象、地方感與遊後行為意圖之影響。戶外遊憩研究，24(3)，79-111。new window  延伸查詢new window
41.戴有德、林濰榕、陳冠仰(20100900)。襲產觀光中的懷舊情感是否需要真實性？兼論解說之調節角色。戶外遊憩研究，23(3)，61-86。new window  延伸查詢new window
42.Chiu, Hung-Chang、Hsieh, Yi-Ching、Kuo, Yi-Chu(2012)。How to Align your Brand Stories with Your Products。Journal of Retailing，88(2)，262-275。  new window
會議論文
1.林俊彥、陳殿禮、張琳禎(2013)。創業家精神、品牌真實性對中小企業成長之初探。The 2013 世界華人工業設計論壇。新北市。  延伸查詢new window
學位論文
1.姚萬彰(2009)。文化創意商品之顧客價值研究─以八方新氣為例(碩士論文)。銘傳大學，台北。  延伸查詢new window
2.Lin, En-Ying(2009)。Luxury brand websites content analysis of Chinese and English languages: The explorations of authenticity, country-of-origin, and product category(博士論文)。University of Florida，Ann Arbor。  new window
3.Mason, James Dailey(2011)。Aesthetic authenticity: Consummatory experience in the marketplace(博士論文)。Oklahoma State University，Ann Arbor。  new window
4.Runnels, Chay Rees(2009)。Defining the Alaska National Park experience: An exploration of adventure and authenticity as key components of an interpretive marketing strategy(博士論文)。Stephen F. Austin State University，Ann Arbor。  new window
5.Senda-Cook, Samantha(2010)。Rugged practices: Embodying authenticity in outdoor recreation(博士論文)。The University of Utah，Ann Arbor。  new window
6.宋汶娗(2012)。文化資產做爲文化觀光真實性探討-以裕仁皇太子台灣行啓爲例(碩士論文)。雲林科技大學，雲林縣。  延伸查詢new window
7.李家綾(2012)。有機食品標示對購買意願影響之硏究(碩士論文)。育達商業科技大學，苗栗縣。  延伸查詢new window
8.林佳樺(2011)。旅遊動機、真實性、懷舊情感與行為意圖之相關研究--以高雄市襲產旅遊為例(碩士論文)。國立高雄應用科技大學，高雄市。  延伸查詢new window
9.林彥丞(1999)。商品真實性認知、網路購物態度與網路購物意願的結構關係模型分析(碩士論文)。臺灣大學。  延伸查詢new window
10.姚繽勝(2011)。黑色行銷-透過模仿行為建構真實性(碩士論文)。臺灣大學。  延伸查詢new window
11.洪瓈珍(2012)。顧客產生的廣告效果對品牌購買意願之影響(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
12.翁偉哲(2006)。再見內灣--非都市地景的操作與置入(碩士論文)。東海大學，臺中。  延伸查詢new window
13.馬友薏(2009)。消費者純正性需要概念建構與量表建置之研究(博士論文)。元智大學，桃園。new window  延伸查詢new window
14.高端訓(2013)。企業社會責任對消費者購買意願影響之研究--品牌依附及品牌形象之中介效果(博士論文)。國立臺北大學。new window  延伸查詢new window
15.曹文琴(2006)。由產品歡樂性和功利性價值的角度從事新品牌建立和現存品牌延伸策略之研究(博士論文)。國立臺灣科技大學，台北。new window  延伸查詢new window
16.陳芳萍(2010)。產品涉入程度對廣告懷疑論與廣告效果之研究(博士論文)。國立中央大學，桃園。new window  延伸查詢new window
17.陳香君(2008)。故事型廣告與顧客特性之研究(碩士論文)。中興大學。  延伸查詢new window
18.湯安安(2012)。紀念品的真實性對遊客購買意願之影響--以國立傳統藝術中心為例(碩士論文)。世新大學，台北。  延伸查詢new window
19.馮永華(2008)。後現代品牌設計思維架構之研究(博士論文)。雲林科技大學，雲林。new window  延伸查詢new window
20.廖啟順(2008)。知覺品質、品牌定位與產品創新 行銷策略之研究(博士論文)。中原大學，桃園。new window  延伸查詢new window
21.潘至彥(2009)。傳統藝術中心旅遊真實性之探討(碩士論文)。佛光大學，宜蘭。  延伸查詢new window
22.羅亞廷(2013)。泰式餐廳產品品質、實體環境、異國真實性、知覺價值與行為意圖關係之研究(碩士論文)。高雄餐旅大學，高雄市。  延伸查詢new window
23.劉衍秀(2005)。零售商最低價格保證政策效果之評估： 競爭範疇、競爭強度與競爭相配度考量(碩士論文)。東吳大學，台北。  延伸查詢new window
24.王建文(2005)。消費者對有機食品信任問題之研究--以台中市為例(碩士論文)。東海大學。  延伸查詢new window
25.林淑媛(2012)。包裝設計效果對品牌權益之影響硏究(碩士論文)。雲林科技大學，雲林縣。  延伸查詢new window
26.簡伶霓(2011)。遊客參觀歷史街區之旅遊動機、真實性知覺與行為意向之研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Bedbury, S.、Fenichell, S.(2002)。品牌始終來自人性-領導品牌八大核心精神。商智文化事業股份有限公司。  延伸查詢new window
2.Beverland, M. B.(2009)。Building Brand Authenticity: 7 Habits of Iconic Brands。Palgrave Macmillan。  new window
3.de Chematony, L.(2012)。From Brand Vision to Brand Evaluation。Taylor & Francis。  new window
4.Dictionary, Oxford English。authenticity, n.。Oxford University Press。  new window
5.An honest brand(2005)。Asia Intelligence Wire from FT Information。  new window
6.Jr. Perreault, W.、Cannon, J.、McCarthy, E. J.(2011)。Essentials of Marketing。McGraw-Hill Education。  new window
7.Lewis, Helen(2007)。World cuisine: NPD and marketing trends to 2013: Management briefing: Authenticity and provenance leading the way for NPD。Bromsgrove：Aroq Limited。  new window
8.Keller, Kevin Lane(2013)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Pearson Education, Limited。  new window
9.Knudsen, Waade、Britta, Timm、Marit, Anne(2010)。Tourism and Cultural Change: Re-Investing Authenticity : Tourism, Place and Emotions。Clevedon, GBR：Multilingual Matters。  new window
10.Lindstrom, M.、Kotler, P.(2010)。Brand Sense: Sensory Secrets Behind the Stuff We Buy。Free Press。  new window
11.Lindstrom, Martin、李振昌(2005)。收買感官，信仰品牌：打破商標後，品牌還剩什麼?。台北：商智文化事業股份有限公司。  延伸查詢new window
12.Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Schuster Inc.。  new window
13.Gilmore, J. H.、Pine, B. J. II(2007)。Authenticity: What Consumers Really Want。Boston, MA：Harvard Business School Press。  new window
14.Kotler, Philip、Keller, Kevin Lane(2012)。Marketing Management。Pearson Education。  new window
其他
1.Abraham, Manfred(2012)。Post-glitz Hospitality，http://www.interbrand.com/ja/best-global-brands/2012/sector-overviews/post-glitz-hospitality.aspx， 2013/06/22。  new window
2.BRANDSTOCK(20131202)。2013년종합100대브랜드]삼성갤럭시3년연속1위，http://www.brandstock.co.kr/board/board.php?bo_table=md_2&wr_id=9118， 2013/12/07。  new window
3.Crutchfield, Dean(20131127)。Luxottica Sees Itself As King, Raising Questions About Brand Authenticity，http://www.forbes.com/sites/deancrutchfield/2012/11/27/luxottica-sees-itself-as-king-raising-questions-about-brand-authenticity/， 2013/06/23。  new window
4.Dapko, Jennifer L.(2012)。Perceived Firm Transparency: Scale and Model Development，http://search.proquest.com/docview/1013834392?accountid=11720ProQuest Dissertations & Theses A&I database。  new window
5.Fiegerman, Seth(2012)。Apple Has Twice the Sales Per Square Foot of Any Other U.S. Retailer，http://mashable.com/2012/11/13/apple-stores-top-sales-per-square-foot/。  new window
6.Interbrand(2013)。Best Global Brands: A Deeper Dive，http://www.interbrand.com/zh-CHT/best-global-brands/2013/BGB-Interactive-Charts.aspx， 2013/09/18。  new window
7.Linkner, Josh(2013)。Authenticity City，http://www.forbes.com/sites/joshlinkner/2013/05/16/authenticity-city/， 2013/06/23。  new window
8.Merriam-Webster, Incorporated(2013)。au．then．tic. Merriam-Webste，http://www.merriam-webster.com/dictionary/authenticity?show=0&t=1372118287， 2013/06/22。  new window
9.Onof, Christian J.(2010)。Jean Paul Sartre: Existentialism，http://www.iep.utm.edu/sartre-ex/， 2013/04/10。  new window
10.Retter, Courtney(20131106)。Apple Dominates List Of The World's Most Valuable Brands. Business，http://www.forbes.com/sites/kurtbadenhausen/2013/11/06/apple-dominates-list-of-the-worlds-most-valuable-brands/， 2013/11/18。  new window
11.Schallehn, Mike(2012)。Brand authenticity and strategic brand management，http://www.slideshare.net/MikeSchallehn/brand-authenticity-and-strategic-brand-management， 2013/06/22。  new window
12.王剛(20131107)。韓國硏究院評國家品牌價値 美國第一中國第五，http://big5.xinhuanet.eom/gate/big5/news.xinhuanet.com/world/2013-1l/07/c_l25662491.htm， 2011/11/12。  延伸查詢new window
13.香港文匯報新媒體中心(20130221)。三星電子無懸念居韓國最具價値品牌之首 2013/10/21。  延伸查詢new window
14.財政部(2013)。貿易統計資料查詢，http://web02.mof.gov.tw/njswww/WebProxy.aspx?sys=100&funid=de^spt2， 2013/10/14。  new window
15.(2013)。真實性，http://aat.teldap.tw/AATFullDisplay/300055848， 2013/06/22。  new window
16.傅朝卿(2005)。世界文化遺產保存的真實性與維護層級，http://www.fu-chaoching.idv.tw/file/tnn_wh/tnn_wh_04.pdf， 2013/07/11。  延伸查詢new window
 
 
 
 
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