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施沛廷(2004)。社群信任、社群認同與購買行為關係之研討－以RV休旅車社群
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胡天鐘、簡秋婷(2011)。產品知識、產品通路影響消費者態度及購買意願之
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碩士論文，長榮大學高階管理碩士專班，臺南。
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77 –97。
許黛君(2004)。職棒球迷的認同感、產品認知與群體規範對贊助商產品的態度
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