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題名:慈善信任,環保意識與環保產品採用之研究
作者:林永樑
作者(外文):Yung-Liang Lin
校院名稱:國立臺灣科技大學
系所名稱:企業管理系
指導教授:吳克振
學位類別:博士
出版日期:2017
主題關鍵詞:慈善信任採用意圖環保產品知覺價值環保意識整合科技接受模型Benevolence trustAdoption intentionEco-friendly productsperceived valueenvironmental consciousnessUTAUT
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儘管做了許多的努力,環保產品的使用率還是沒有達到理想的水準,所以在本文中,我們提出對一個環保產品採用的研究模式,其不僅僅是專注於產品功能,而更應把知覺價值作為影響行為意圖的最重要因素。作者以兩種環保產品來來操弄慈善信任,及測試環保意識程度及對消費者對的反應。並進一步使用SEM來建立環保產品的採用模型。
結果提供了對影響採用的因素的實證分析,發現客戶知覺價值是採用模式中是最重要的組成部分。除了預期績效、預期付出外,許多非產品面的因素如公司的慈善信任、環保意識、社會影響力,也會透過知覺價值中介,而影響客戶行為意圖。本文的研究結果顯示,提出的建議在建立環保產品採用模型方面表現良好,這種研究模式也可以擴展到其他產業產品模型。
Despite all the efforts, the eco-friendly products usage rate still is not as good as expected. Therefore, in the current paper, we employed perceived value as the most important factor to affect behavior intention, and suggested a proposal research model for eco-friendly products instead of just focusing on product functions. Authors employed two eco-friendly products to test the effects of benevolent trust and environmental consciousness, and then further test the effects by SEM to formulize an adoption model for eco-friendly products.
The results provide empirical insight into factors influencing the adoption, and found that the customer perceived value is the most important component in the adoption model. Apart from the functions of the product itself, such as usefulness (performance expectancy), and ease of use (effort expectancy), but social influence, environmental consciousness and company benevolent trust and can also influence perceived value, that in turn, affect customer behavioral intention. The present article argues that the proposed model is more powerful in establishing an eco-friendly products adoption model. The model and the factors can be extended to other industrial product models as well.
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