隨著科技的發展，癮君子吸食的菸品也逐漸多樣性，其中較引人注目且成長較快者實屬電子煙。電子煙自中國發明以來，已經成為風行世界的菸品，其造型新穎摩登且口味豐富的特殊性，在校園蔚為風潮；相反地，該產品如同傳統菸品，對民眾健康也有不良影響。惟自引進我國以來，相關的配套措施不足，未能針對該等新穎產品有明確的管理及政策規範，揆諸先進國家立法例，有諸多可以借鏡之處，值得我國參考援用。有鑑於此，本研究謹就該新穎產品透過創新擴散理論及消費者保護理論，探討如何從公共行政、法制及管理層面來分析釐清問題，並探索及建議政府未來可以履行的策略及處理方法。研究顯示目前政府對電子煙的管理及規範不足，亟需加強相關管制措施。在實務面上，建議政府能修法將電子煙納入管理，並在施政及學校教育上落實，俾解決目前市場亂象及有效保障國民健康。而在理論面上，本研究亦擴大了對於創新擴散理論及消費者保護理論的應用層面。

With the development of science and technology, tobacco products gradually diversified, the electronic cigarette (e-cigarette) is one of the most compelling and fast-growing products. Since the invention of electronic cigarette, its modern shape and rich taste has become popular worldwide, even in campus; on the contrary, as traditional cigarettes, the product also has adverse effects on public health. However, since the introduction to Taiwan, the relevant supporting policies are not enough, lack of clear management and policy norms. This study uses Innovation Diffusion Theory and Consumer Protection Perspective to analyze the e-cigarette related problems, to avoid the consumers from the infringement of these products, and to help the government improve its future strategies on tobacco industry. The study suggests that government should modify the regulations and implement more strict policies, also provides appropriate school education to students, which is beneficial to ensure the health and interests of nationals. Besides, this study contributes the theories of Innovation Diffusion Theory and Consumer Protection application.