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題名:青年創業關鍵影響因素之研究:以臺灣青年赴中國大陸創業為例
作者:張耀文
作者(外文):CHANG, YAO-WEN
校院名稱:中華大學
系所名稱:科技管理博士學位學程
指導教授:賴以軒
學位類別:博士
出版日期:2021
主題關鍵詞:創新創業生態系統海峽兩岸青創基地修正式德爾菲法模糊層級分析法Innovation and Entrepreneurship EcosystemCross-Strait Youth Entrepreneurship BaseModified Delphi MethodFuzzy Analytic Hierarchy Process(FAHP)
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創新和創業家精神推動著全球技術升級、社會進步和經濟發展。隨著技術競爭和經濟停滯,創新和創業家精神似乎是發展一個國家經濟的有效的方法。本研究專注於年輕的臺灣創業家在中國大陸開展業務,創業過程受到那些因素影響。因此,在本研究中,透過使用修正德爾菲法(Modified Delphi Method),先由27位專家意見分析可能影響的重要因素,系統化整合成五大構面和21個關鍵因素指標,並透過層級分析法(Analytic Hierarchy Process, AHP)及模糊層級分析法(Fuzzy AHP)邀請由創業管理教師、產業輔導專家、青年創業菁英等組成的43位代表進行專家問卷填答,建構青年創業的重要影響因素與評估體系,找出相對重要的因素和權重,另邀請10位專家進行面對面訪談,透過質化與量化研究,從而找出影響臺灣青年赴中國大陸創業的關鍵因素,並探討兩岸創業環境與政策該如何優化。研究結果表明,行銷和業務發展,創業基金支持、投資融資取得、人脈資源鏈結和便捷行政服務等幾大因素,對創業家的決策過程影響最大。研究結果將可提供青年審視、兩岸創業學術研究、相關政策主管機關與創業工作推動者在營造更加友善的創業環境之重要參考。
Innovation and entrepreneurship contribute to global technological advancement, social progress, and economic development. With technological competition and economic stagnation, innovation and entrepreneurship seem to be effective ways to develop a country's economy. This research focuses on what attracts young talent from Taiwan to establish businesses in mainland China. The opinions of 27 experts were examined using the Modified Delphi Method (MDM) to identify critical factors that were systematically integrated into five aspects and 21 factor indicators. This study employed the Analytic Hierarchy Process (AHP) and Fuzzy AHP methods to identify the construct critical factors and evaluation systems for entrepreneurship, as well as the relative critical factors and weights. The expert questionnaires were completed by 43 representatives, including entrepreneurial management instructors, industry counseling professionals, and young entrepreneurial elites. Ten experts were invited to participate in face-to-face interviews to determine the critical factors influencing Taiwanese youth's decision to establish businesses in mainland China and to discuss how to optimize the cross-strait entrepreneurial environment and policies. The research results indicate that entrepreneurs' decision-making processes are influenced by marketing and business development, venture fund support, investment and financing, interpersonal resources, and convenient administrative services, among other aspects. The findings will serve as valuable references for young entrepreneurs, cross-strait entrepreneurial researchers, relevant policy authorities, and entrepreneurial work promoters in creating a more entrepreneur-friendly environment.
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