:::

詳目顯示

回上一頁
題名:以跨層級分析探討智慧領團App對領隊帶團的影響
作者:張金明
作者(外文):Chang, King-Ming
校院名稱:國立嘉義大學
系所名稱:行銷與觀光管理學系研究所
指導教授:曹勝雄
學位類別:博士
出版日期:2021
主題關鍵詞:跨層級分析領團App功能績效互動品質帶團表現旅遊滿意度cross-level analysistour guide app performanceinteraction qualitytour leader performancetourism satisfaction
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:1
行動科技的應用對觀光旅遊產業有極大應用潛力,雖然旅遊Apps的應用已經不少,惟用於領隊帶團作業App的開發與使用仍然不多,而且缺乏相關的研究。為了在動態且競爭激烈的商業環境中生存,旅行社需要傳遞且迅速回應顧客對產品及服務需求的變化,讓旅行社為顧客提供更優質的服務與利器,本研究以團體套裝旅遊的領隊與團員為調查對象,應用層級線性模式之跨層級分析法(Hierarchical Linear Modeling, HLM)探討智慧領團App的績效,對於旅遊過程中團員與領隊之間的互動品質、領隊服務表現以及旅遊滿意度後果之影響,採用立意抽樣法選取受訪者,總共回收有效問卷47組樣本(47位領隊問卷、439份團員問卷),對領隊與團員發生在不同層次的複雜現象進行全面和廣泛的研究。
研究結果顯示,不論從領隊端或團員端觀點,領團App的績效對互動品質、領隊帶團表現,並及於旅遊滿意度皆有連串的正向影響。此外,本研究還討論了管理意義和對未來研究的建議,希冀研究結果作為領隊管理訓練與旅行社管理之參考,期能補足以往理論不足部分並對實務界產生貢獻。
The application of mobile technology has great potential for tourism industry. Although travel-related apps are prevalent, the development and use of apps for tour leader operations are scarce and relevant studies are lacking. To survive in this dynamic and highly competitive business environments, travel agencies need to interact and quickly respond to the changing demands of customers on the products and services, allowing them to provide customers with better services and instruments. The objective of the present study was to perform cross-level analysis of hierarchical linear modeling (HLM) to explore how the performance of a smart tour guide app affects the quality of interaction between tourists and tour leader, tour leader performance, and tourist satisfaction. By performing purposive sampling, this study selected tour leaders and tourists of package tours as the respondents. A total of 47 sets of questionnaire responses were collected from 47 tour leaders and 439 tourists for comprehensive and extensive research on the complex phenomenon of tour leader and group members on different levels.
The results revealed that from the perspectives of both tour leaders and tourists, the tour guide app’s performance had positive effects on the interaction quality, tour leader performance, and tourism satisfaction. In addition, this study discussed the managerial implications and proposed suggestions for future research. It is hoped that the research result will be used as a reference for tour leader training and management, theoretical deficiencies strengthening and contribution to the industry.
國家通訊傳播委員會(NCC),2020年行動通訊市場統計資訊,https://www.ncc.gov.tw/chinese/news_detail.aspx?site_content_sn=3773&sn_f=45925。
中華民國旅行業品質保障協會(2021),旅遊糾紛案例統計表_202012,http://www.travel.org.tw/info.aspx?item_id=8&class_db_id=57&article_db_id=65。
中華民國交通部觀光局(2019),發展觀光條例,台灣。https://admin.taiwan.net.tw/TourismRegulationDetailC003200.aspx?Cond=79c3fc61-fad1-4572-9712-27cd7727398。
王志宏,翁振益(2009),領隊人員情緒勞務、工作倦怠與工作滿意度之間之關係:角色認同之調節效果,戶外遊憩研究,22(4),23-53。
doi: 10.6130/JORS.2009.22(4)2
石岳峻(2015),智慧旅遊:旅遊多媒體應用,台北:五南圖書出版有限公司。
江明樺(2006),旅行社從業人員涉入程度、滿意度與再購意願關係之研究–以旅遊網站為例,朝陽科技大學休閒事業管理系碩士論文。
李東和,張鷺旭,(2015),基於TAM的旅遊App下載使用行為影響因素研究,旅遊學刊,30(8),26-34。
何燕婷(2010),領隊人格特質、團員間互動與旅遊滿意度關係之研究–階層線性模式之運用。南華大學旅遊事業管理研究所碩士論文。花蓮縣,未出版。
吳德晃(2005),專業表現、服務努力、滿意度與小費之關係,旅遊管理研究,4(1),39-52。
邱皓政(2008),結構方程模式的檢定力分析與樣本數決定,αβγ量化研究學刊,2(1),139 - 173。
林鉦棽(2005),組織公民行為之跨層次分析:層級線性模式的應用,管理學報,22,503-524。Doi: 10.6504/JOM.2005.22.04.06
林鉦棽、彭台光(2006),多層次管理研究:分析層次的概念、理論和方法,管理學報,23(6),649-675。doi: 10.6504/JOM.2005.22.04.06
姚舜(2017),雄獅攜手拓景科技 推旅遊服務APP,工商時報,2017/ 01/18,https:/www.chinatimes.com/newspapers/20170118000135-26204?chdtv
唐偉展(2017),鳳凰隨身雲APP正式上線,t.t.n.旅報,2017/01/16,https://www.ttnmedia.com/%E9%B3%B3%E5%87%B0%E9%9A%A8%E8%BA%AB%E9%9B%B2app%E6%AD%A3%E5%BC%8F%E4%B8%8A%E7%B7%9A/
容繼業(1992),旅行業管理實務篇,初版,台北:揚智文化公司。350、451-452。
彭台光、高月慈、林鉦棽(2006),管理研究中的共同方法變異:問題本質、影響、測試與補救,管理學報,23(1),77-98。
doi: 10.6504/JOM.2006.23.01.05
張金明(2010),關鍵人才:國際領隊與導遊,旅行業實務與管理議題(上),46-47。
陳嘉妮(2011),多點觸控行動裝置之互動介面設計研究-以「記事本」應用軟體為例,臺北科技大學互動媒體設計研究所碩士學位論文。
doi:10.6841/NTUT.2011.00333
黃榮鵬(1998),我國旅行業人力資源管理資訊系統發展之研究,國立高雄餐旅學報,1,175-190。
溫福星、邱皓政(2009),組織研究中的多層次調節式中介效果:以組織創新氣氛、組織承諾與工作滿意的實證研究為例,Journal of Management, 26(2),189-211。doi: 10.6504/JOM.2009.26.02.05
曾耀煌、邱秀玲(2012),服務品質、顧客滿意度與顧客忠誠度關係之研究–以氣氛為干擾變數,第七屆中華商管科技學會年會暨學術研討會論文,桃園龍華科技大學。
http://ir.dyu.edu.tw/handle/987654321/18771
曹勝雄(2014),觀光行銷學:產業觀點與實務應用,前程文化事業股份有限公司,新北市。
曹勝雄(2018),旅行業智慧領團服務系統之診斷與評估,科技部產學合作計畫(編號:MOST 106-2622-H-415-001-CC3)
曹勝雄、王怡婷、顏卉萱(2016),領隊與團員間契合度之概念化,餐旅暨觀光,12(1), 51-78。doi: 10.6572/JHT.12(4).3
曹勝雄、鄧秀玉(2018),探索領隊之領團風格:從領隊角色觀點,台灣當代觀光,1(1), 53-70。doi: 10.6348/TMT.201809_1(1).0004
羅之盈(2016),App熱度退燒 企業還要做嗎?天下雜誌606期,台灣。
Amirpur, M. & Benlian, A. (2015). Buying under Pressure: Purchase Cues and their Effects on Online Buying Buying Decisions. AIS eLibrary.
Ap, J. & Wong K. K. (2001). Case study on tour guiding: professionalism issues and problems, Tourism Management, 22(5), 551-563.
doi:10.1016/s0261-5177(01)00013-9
Bagozzi, R. P. & Yi, Y. (1988). On the evaluation of structural equation models, Journal of the Academy of Marketing Science, 16(1), 74-94. doi:10.1007/bf02723327
Baker D. A. & Crompton J. L. (2000). Quality, satisfaction and behavioral intentions, Annals of tourism research, 27(3), 785-804.
doi:10.1016/S0160-7383(99)00108-5
Berne, C., Garcia-Gonzalez, M., & Mugica, J. (2012). How ICT shifts the power balance of tourism distribution channels. Tourism Manage-ment, 33(1), 205-214. doi: 10.1016/j.tourman.2011.02.004
Blair, Ian (2021). Mobile App Download and Usage Statistics. Retrieved from https://buildfire.com/App-statistics/ on 12/05/2121.
Brangier, E. & Desmarais, M. C. (2013). The Design and Evaluation of the Persuasiveness of e-Learning Interfaces. International Journal of Conceptual Structures and Smart Applications, 1(2), 38-47.
doi:10.4018/ijcssa.2013070105
Bigné, J. E., Sánchez, M. I. & Sánchez J. S. (2001) Tourism image, evaluation variables and after purchase behaviour: inter-relationship, Tourism Management, 22(6), 607–616.
doi:10.1016/s0261-5177(01)00035-8
Bolton, R. N. & Lemon, K. N. (1999). A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction. Journal of Marketing Research, 36(2), 171-186.
Bowen, J. T. & Chen, S. L. (2001). The relationship between customer loyalty and customer satisfaction, International Journal of Contemporary Hospitality Management, 13(5), 213-217.
doi:10.2307/3152091
Bowie, D. & Chang, J. C. (2005). Tourist satisfaction: A view from a mixed international guided package tour. Journal of Vacation Marketing, 11(4), 303-322. doi:10.1177/1356766705056628
Brady, M. K. & Cronin Jr., J. (2001). Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach. Journal of Marketing, 65(3), 34-49. doi:10.2307/3203465
Brangier, E., & Desmarais, M. C. (2013). The design and evaluation of the persuasiveness of e-learning interfaces. International Journal of Conceptual Structures and Smart Applications, 1(2), 38-47.
doi:10.4018/ijcssa.2013070105
Brocato E. D., Voorhees C. M. & Baker J. (2012). Understanding the Influence of Cues from Other Customers in the Service Experience: A Scale Development and Validation, Journal of Retailing, 88(3), 384-398. doi: 10.1016/j.jretai.2012.01.006
BuildFire (2021). Mobile App Download Statistics and Usage Statistics. Retrieved from https://buildfire.com/App-statistics/ on 12/05/2121.
Burns, N. & Grove, S. K. (2001). The concepts of measurement. The practices of nursing research: Conduct, critique, & utilization (4th ed.). Philadelphia: Saunders.
Cassab, H. & MacLachlan, D. L. (2006). Interaction fluency: A customer performance measure of multichannel service. International Journal of Productivity and Performance Management, 55(7), 555-568.
doi:10.1108/17410400610702151
Cernvall, M., Sveen, J., Johannesson, K. B., & Arnberg, F. (2018). A pilot study of user satisfaction and perceived helpfulness of the Swedish version of the mobile App PTSD Coach. European journal of psycho- traumatology, 9(sup1), 1472990-.
Chang J. C. (2006). Customer satisfaction with tour leaders' performance: A study of Taiwan's package tours, Asia Pacific Journal of Tourism Research, 11(1), 97-116. doi:10.1080/10941660500500808
Chang, K. C. (2016). Effect of servicescape on customer behavioral intentions: Moderating roles of service climate and employee engagement. International Journal of Hospitality Management, 53, 116-128. doi: 10.1016/j.ijhm.2015.12.003
Chen, C. F. & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists, Tourism Management, 31(1), 29-35. doi: 10.1016/j.tourman.2009.02.008
Chen, X., Huang, Q., & Davison, R. M. (2017). The role of website quality and social capital in building buyers’ loyalty. International Journal of Information Management, 37(1), 1563-1574.
doi: 10.1016/j.ijinfomgt.2016.07.005
Cheverst, K., Davies, N., Mitchell, K., Friday, A., & Efstratiou, C. (2000). CHI '00: Proceedings of the SIGCHI conference on Human Factors in Computing Systems, April 2000, Developing a context-aware electronic tourist guide, p.17-24. doi:10.1145/332040.332047
Chi, C. G. & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated Approach. Tourism Management, 29(4), 624-636.
doi: 10.1016/j.tourman.2007.06.007
Cho, C. -H., & Leckenby, J. D. (1997). Internet-related programming technology and advertising. Proceedings of the 1997 Conference of the American Academy of Advertising. Edited by: Macklin, Carole M. p.69-79. Cincinnati, OH: University of Cincinnati.
Cho, S. D., Kim, K., & Kim, D. (2015). Antecedents and effects of customer-service employee attachments on customer-company identification and word-of-mouth: the case of Cheong in South Korea. Journal of Global Scholars of Marketing Science, 25(1), 91-105.
doi:10.1080/21639159.2014.984889
Chu, K. H. & Murrmann, S. K. (2006). Development and validation of the hospitality emotional labor scale. Tourism Management, 27(6), 1181-1191. doi: 10.1016/j.tourman.2005.12.011
Cooper, D. R., & Schindler, P. S. (2003). Business Research Methods (8th edition). USA: McGraw-Hill.
Crompton, J. L.; Love, L. L. (1995). The Predictive Validity of Alternative Approaches to Evaluating Quality of a Festival. Journal of Travel Research, 34(1), 11-24. doi:10.1177/004728759503400102
Davis F. D. (1989), Perceived usefulness, Perceived ease of use, and user acceptance of information technology, MIS Quarterly 13(3), 319-34.
doi:10.2307/249008
Delone W. H. & McLean E. R. (2003). The DeLone and McLean Model of information systems success: A ten-year update, Journal of Management Information Systems 19(4), 9-30.
doi:10.2307/40398604
DeVellis, R. F. (2003). Scale development: Theory and Applications (2nd ed.). Thousand Oaks, Calif. 14(2), 179–181.
doi:10.1016/0886-1633(93)90012-e
Dickinson, J. E., Ghali, K., Cherrett, T., Speed, C., Davies, N., & Norgate, S. (2014). Tourism and the smartphone app: Capabilities, emerging practice and scope in the travel domain. Current Issues in Tourism, 17(1), 84-101. doi:10.1080/13683500.2012.718323
Ekinci Y. & Dawes P. L. (2009). Consumer perceptions of frontline service employee personality traits, interaction quality, and consumer satisfaction, The Service Industrial Journal 29(4), 503-521.
doi:10.1080/02642060802283113
Engel, J. F., Blackwell, R. D. & Miniard, P. W. (1995). Consumer Behavior, Chicago: Dryden Press, 6th ed. ISBN: 0030229790
Fang, J., Zhao, Z., Wen C. & Wang, R. (2017). Design and performance attributes driving mobile travel Application engagement. International Journal of Information Management, 37, 269-283.
doi: 10.1016/j.ijinfomgt.2017.03.003
Fornell, C. & Larcker, F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1), 39-50. doi:10.1177/002224378101800104
Gremler, D. D., & Gwinner, K. P. (2008). Rapport-building behaviors used by retail employees. Journal of Retailing, 84, 308-324.
doi: 10.1016/j.jretai.2008.07.001
Grönroos, C. (1984). A Service quality model and its marketing implications, European Journal of Marketing 18(4), 36-44.
https://doi.org/10.1108/EUM0000000004784
Grönroos, C. (2001). The perceived service quality concept - a mistake? Managing Service Quality: An International Journal 11(3), 150-152.
doi:10.1108/09604520110393386
Grönroos, C. & Voima P. (2013). Critical service logic: Making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41, 133-150. doi:10.1007/s11747-012-0308-3
Grove S. J. & Fisk, R. P. (1997). The impact of other customers on service experiences: A critical incident examination of “getting along”, Journal of Retailing, 73(1), 63-85. doi:10.1016/s0022-4359(97)90015-4
Hair, F. Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). SEM: an introduction. Multivariate data analysis: a global perspective (7th ed., 629-686). Upper Saddle River, NJ: Pearson Educational International.
Heung, V. C. S. (2008). Effects of tour leader's service quality on agency's reputation and customers' word-of-mouth. Journal of Vacation Marketing, 14(4), 305-315. doi:10.1177/1356766708094752
Hoehle, H. & Venkatesh, V. (2015). Mobile application usability: Conceptualization and instrument development, MIS Quarterly, 39 (2), 435-472. https://www.jstor.org/stable/26628361
Hofmann D. A. (1997). An Overview of the Logic and Rationale of Hierarchical Linear Models, Journal of Management, 23(6), 723-744.
doi:10.1016/s0149-2063(97)90026-x
Hofmann D. A. & Gavin M. B. (1998). Centering Decisions in Hierarchical Linear Models: Implications for Research in Organizations, Journal of Management, 24(5), 623-641.
doi:10.1177/014920639802400504
Hofmann, D. A., Griffin, M. A. & Gavin, M. B. (2000). The Application of hierarchical linear modeling to organizational research. In K. J. Klein & S. W. J. Kozlowski (Eds.), Multilevel theory, research, and methods in organizations: Foundations, Extensions, and New Directions, 467-511. Jossey-Bass.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. The Journal of Marketing, 60(3), 50-68. doi:10.1177/002224299606000304
Huang, S., Hsu, C. H. C., & Chan, A. (2010). Tour guide performance and tourist satisfaction: A study of the package tours in Shanghai. Journal of Hospitality and Tourism Research, 34(1), 3-33.
doi:10.1177/1096348009349815
Hwang, J., & Lee, J. (2019). Relationships among senior tourists’ perceptions of tour guides’ professional competencies, rapport, satisfaction with the guide service, tour satisfaction, and word of mouth. Journal of Travel Research, 58(8), 1331-1346.
doi:10.1177/0047287518803199
Jung, T., Chung, N. & Leue, M. C. (2015). The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park, Tourism Management 49, 75-86.
doi: 10.1016/j.tourman.2015.02.013
Kaminakis, K., Karantinou, K., Koritos, C., & Gounaris, S. (2019). Hospitality servicescape effects on customer-employee interactions: A multilevel study. Tourism Management 22, 130-144,
doi: 10.1016/j.tourman.2018.11.013
Kang, J., Mun, J., & Johnson, K. (2015). In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps. Computers in Human Behavior, 46, 210-217.
doi: 10.1016/j.chb.2015.01.012
Kennedy-Eden, H., & Gretzel, U. (2012). A taxonomy of mobile Applications in tourism. E-review of Tourism Research, 10(2), 47-50.
https://ro.uow.edu.au/cgi/viewcontent.cgi?article=3559&context=commpapers
Kilic, C. & Dursun, T. (2007). Antecedents and consequences of customer orientation: Do individual factors affect customer orientation? The Business Review, Cambridge, 7(1), 1-7.
Kim, M. J., Chung, N., Lee, C. K., & Preis, M. W. (2015). Motivations and use context in mobile tourism shopping: Applying contingency and task-technology fit theories. International Journal of Tourism Research, 17(1), 13-24. doi:10.1002/jtr.1957
Kim, W.; Ok, C. (2010). Customer Orientation of Service Employees and Rapport: Influences On Service-Outcome Variables in Full-Service Restaurants. Journal of Hospitality & Tourism Research, 34(1), 34-55. doi:10.1177/1096348009344234
Kim, W., Ok, C., & Gwinner, K. (2010). The antecedent role of customer-to-employee relationships in the development of customer-to-firm relationships. The Service Industries Journal, 30(7), 1139-1157.
doi:10.1080/02642060802311286
Klein, K. J., & Kozlowski, S. W. J. (2000). Multilevel theory, research, and methods in organizations: Foundations, extensions, and new directions, Administrative Science Quarterly, 47(2), 368-372.
doi:10.2307/3094811
Knight, D. K., Kim, H., & Crutsinger, C. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople, International Journal of Retail & Distribution Manage-ment, 35(5), 381-392. doi:10.1108/09590550710743735
Kolesar, M. B. & Wayne G. R. (2000). A services‐marketing perspective on e‐retailing: implications for e‐retailers and directions for further research, Internet Research, 10(5), 424-438.
doi:10.1108/10662240010349444
Kwon, J. M., Bae, J. I., & Blum, S. C. (2013). Mobile Applications in the Hospitality industry. Journal of Hospitality and Tourism Technology, 4(1), 81-92. doi:10.1108/17579881311302365
Lai, I. K. (2015). Traveler acceptance of an App-based mobile tour guide. Journal of Hospitality and Tourism Research, 39(3), 401-432.
doi:10.1177/1096348013491596
Law, R., Chan, I. C. C., & Wang, L. (2018). A comprehensive review of mobile technology use in hospitality and tourism. Journal of Hospitality Marketing and Management, 27(6), 626-648.
doi:10.1080/19368623.2018.1423251
Leblanc, G. (1992). Factors affecting customer evaluation of service quality in travel agencies: An investigation of customer perceptions. Journal of Travel Research, 30(4), 10-16.
https://doi.org/10.1177/004728759203000402
Lehtinen, U., & J. R. Lehtinen (1982). Service quality: A study of quality dimensions. Service Management Institute.
Lemake F., Clark M. & Wilson H. (2011). Customer experience quality: An exploration in business and consumer contexts using repertory grid technique, Journal of the Academy of Marketing Science, 39, 846-869. doi:10.1007/s11747-010-0219-0
Lewin, J. E. & Johnston W. J. (1997). Relationship marketing theory in practice: A case study. Journal of Business Research, 39(1), 23-31.
doi:10.1016/s0148-2963(96)00152-x
Li X. & Petrick J. F. (2008). Examining the antecedents of brand loyalty from an investment model perspective. Journal of Travel Research, 47(1), 25-34. doi:10.1177/0047287507312409
Lin, S. W. (2016). The critical success factors for a travel Application service provider evaluation and selection by travel intermediaries. Tourism management, 56, 126-141.
doi: 10.1016/j.tourman.2016.03.028
Lin, S. W. (2017). Identifying the critical success factors and an optimal solution for mobile technology adoption in travel agencies. International Journal of Tourism Research, 19, 127-144.
doi: 10.1002/jtr.2092
Liu, Y., & Shrurn, L. J. (2002). What is interactivity and is it always such a good thing? implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of Advertising, 31(4), 53-64. doi:10.1080/00913367.2002.10673685
Lu, J., Mao, Z., Wang, M., & Hu, L. (2015). Goodbye maps, hello Apps? Exploring the influential determinants of travel App adoption. Current Issues in Tourism, 18(11), 1059-1079.
doi:10.1080/13683500.2015.1043248
Luoh, H.-F. & Tsaur, S.-H. (2014). The Effects of Age Stereotypes on Tour Leader Roles. Journal of Travel Research, 53(1), 111-123.
doi:10.1177/0047287513482774
Macintosh, G. (2007). Customer orientation, relationship quality, and relational benefits to the firm, Journal of Services Marketing, 21(3), 150-159. doi:10.1108/08876040710746516
Mang C. F., Piper L. A., & Brown N. R. (2016). The Incidence of Smart-phone Usage among Tourists. International Journal of Tourism Research, 18(6), 591-601. doi:10.1002/jtr.2076
Master, H. & Prideaux, B. (2000). Culture and vacation satisfaction: a study of Taiwanese tourists in South East Queensland. Tourism Management, 21(5) 445-449. doi:10.1016/s0261-5177(99)00100-4
Mathieu J. E. & Schulze W. (2006). The influence of team knowledge and formal plans on episodic team process-performance relationships. Academy of Management Journal 49(3), 605-619.
doi:10.2307/20159784
Maxwell, S. E., Kelley, K., & Rausch, J. R. (2008). Sample size planning for statistical power and accuracy in parameter estimation. Annual Review of Psychology, 59, 537-563.
doi:10.1146/annurev.psych.59.103006.093735
McQuiston, D. H. (2001). A conceptual model for building and maintaining relationships between manufacturers’ representatives and their principals. Industrial Marketing Management, 30(2), 165-181.
doi:10.1016/s0019-8501(00)00141-3
Mels, G. B., Christo, N. & Deon, A. (1997). The dimensions of service quality: The original European perspective revisited. The Service Industries Journal. 17(1), 173-189. doi:10.1080/02642069700000009
Min, J. C.-H. (2012). A short-form measure for assessment of emotional intelligence for tour guides: Development and evaluation. Tourism Management, 33(1), 155-167. doi: 10.1016/j.tourman.2011.02.014
mobiThinking (2013). Most Popular Content on mobiThinking in 2012. https://mobiforge.com/news-comment/most-popular-content-mobithinking-2012.
Mooney, C. Z. & Duval R. D. (1993). A Nonparametric Approach to Statistical Inference, Sage Publications.
Morgeson, F. P., & Hofmann, D. A. (1999). The structure and function of collective constructs: Implications for multilevel research and theory development. Academy of Management Review, 24(2), 249-265.
doi:10.2307/259081
Mossberg, L. L. (1995). Tour leaders and their importance in charter tours, Tourism Management 16(6), 437-445.
doi:10.1016/0261-5177(95)00052-p
Novak, T. P., Hoffman, D. L., & Yung, Y. -F. (2000). Measuring the customer experience in online environments: A structural modeling Approach. Marketing Science, 19(1), 22-42.
doi:10.1287/mksc.19.1.22.15184
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York: McGraw-Hill.
Pappu R. & Quester P. (2006) Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands, Journal of Product & Brand Management, 15(1), 4-14. doi:10.1108/10610420610650837
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). The SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-37.
Pedrana, M. (2014). Location-based services and tourism: Possible implications for destination. Current Issues in Tourism, 17(9), 753-762. doi:10.1080/13683500.2013.868411
Peters, T., Işık, Ö., Tona, O., & Popovič, A. (2016). How system quality influences mobile BI use: The mediating role of engagement. International Journal of Information Management, 36(5), 773-783.
doi: 10.1016/j.ijinfomgt.2016.05.003
Petrov, A. (2017). Top 3 harsh reasons why mobile apps fail. Reinvently. https://insights.reinvently.com/top-3-harsh-reasons-why-mobile-apps-fail-965a673c3c4b
Raudenbush, S. W. & Bryk, A. S. (2002). Hierarchical linear models: Applications and data analysis methods, second edition. Sage. doi:10.1016/s0272-7757(97)80188-4
Raudenbush, S., Bryk, A., Cheong, Y. F., Congdon, R. & du Toit, M. (2004). HLM 6: Hierarchical linear and nonlinear modeling. Scientific Software International Inc., Lincolnwood, IL.
Russell J. A. & Mehrabian A. (1974). Distinguishing anger and anxiety in terms of emotional response factors, Journal of Consulting and Clinical Psychology, 42(1), 79-83. doi:10.1037/h0035915
Samy, H. (2012). Exploring the use of mobile phone technology in marketing airline services in Egypt. International Journal of Mobile Marketing, 7(3), 82-94.
Santosa, P. I., Wei, K. K., & Chan, H. C. (2005). User involvement and user satisfaction with information-seeking activity. European Journal of Information Systems, 14(4), 361-370.
doi:10.1057/palgrave.ejis.3000545
Sharpe, Erin K. (2005). Going above and beyond: The emotional labor of adventure guides. Journal of Leisure Research, 37(1), 29-50.
doi:10.1080/00222216.2005.11950039
Song, H., & Cheung, C. (2010). Attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China: Evidence from a qualitative study. International Journal of Tourism Research, 12(6), 665-679. doi:10.1002/jtr.782
Spekman, R. E., Salmond, D. J. & Lambe, C. J. (1997). Consensus and collaboration: Norm‐regulated behaviour in industrial marketing relationships. European Journal of Marketing, 31(11/12), 832-856.
doi:10.1108/03090569710190569
Statista (2019). Mobile App Usage - Statistics and Facts. Retrieved June 15, 2017, from https://www.statista.com/topics/1002/mobile-App-usage/.
Stewart, D. W., & Pavlou, P. A. (2002). From comsumer response to active consumer: measuring the effectiveness of interactive media. Journal of Academy of Marketing Science, 30(4), 376-396.
doi: 10.1177/009207002236912
Surprenant, C. F., & Solomon, M. R. (1987). Predictability and personalization in the service encounter, Journal of Marketing, 51(2), 86–96. https://doi.org/10.1177/002224298705100207
Svensson, G. (2003). A generic conceptual framework of interactive service quality. Managing Service Quality: An International Journal, 13(4), 267-275. doi:10.1108/09604520310484680
Testa M. R. (2010). Organizational Commitment, Job Satisfaction, and Effort in the Service Environment, The Journal of Psychology, 135(2), 226-236. doi:10.1080/00223980109603693
Tsaur, S. -H., Dai Y. Y., & Liu J. -S. (2018). SOCO’s impact on service outcomes of tour guides: the moderating effect of customers shopping orientation. Current Issues in Tourism, 21(8), 917-933.
doi:10.1080/13683500.2015.1118444
Tsaur, S. -H., Teng H. -Y. (2017), Exploring tour guiding styles: The perspective of tour leader roles, Tourism Management, 59, 438-448.
doi: 10.1016/j.tourman.2016.09.005
Tsaur, S. -H., Chang K. -M, & Tu J. -H. (2019). Application of a Smart Tour-leading App to Group Package Tours. Paper presented at Global Congress of Special Interest Tourism and Hospitality. Taipei, Taiwan.
Tsaur, S. -H. & Ku, P. -S. (2017) The effect of tour leaders’ emotional intelligence on tourists’ consequences, Journal of Travel Research, 1-14. doi:10.1177/0047287517738381
Tsaur, S. -H. & Tu J. -H. (2019). Cultural competence for tour leaders: Scale development and validation. Tourism Management, 71, 9-17.
doi: 10.1016/j.tourman.2018.09.017
Ukpabi, D. C., & Karjaluoto, H. (2017). Consumers’ acceptance of information and communications technology in tourism: A review. Telematics and Informatics, 34(5), 618-644.
doi:10.1016/j.tele.2016.12.002
Van de Vijver F. & Hambleton R. K. (1996). Translating Tests. European Psychologist, 1(2), 89-99. doi:10.1027/1016-9040.1.2.89
Verhagen, T., Swen, E., Feldberg, F., & Merikivi, J. (2015). Benefitting from virtual customer environments: An empirical study of customer engagement. Computers in Human Behavior, 48, 340-357.
doi:10.1016/j.chb.2015.01.061
Wang, D., Li, X., & Li, Y. (2013). China’s “smart tourism destination” initiative: A taste of the service-dominant logic. Journal of Destination Marketing and Management, 2, 59-61.
doi:10.1016/j.jdmm.2013.05.004
Wang, D., Park, S., & Fesenmaier, D. R. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51 (4), 371-387. doi:10.1177/0047287511426341
Wang, D., Xiang, Z., & Fesenmaier, D. R. (2014). Adapting to the mobile world: A model of smartphone use. Annals of Tourism Research, 48, 11-26. doi: 10.1016/j.annals.2014.04.008
Wang K. C., Hsieh A. T. & Chen W. Y. (2002). Is the tour leader an effective endorser for group package tour brochures? Tourism Management 23(5), 489-498. doi:10.1016/s0261-5177(02)00004-3
Wang, K.-C., Hsieh, A.-T., Chou, S.-H., & Lin, Y. S. (2007). GPTCCC: An instrument for measuring group package tour service. Tourism Management, 28(2), 361-376. doi: 10.1016/j.tourman.2006.04.017
Wang K. C., Hsieh, A. T. & Huan T. C. (2000). Critical service features in group package tour: An exploratory research, Tourism Manage-ment, 21(2), 177-189. doi:10.1016/s0261-5177(99)00047-3
Wang K. C., Hsieh A. T., Yeh Y. C. & Tsai C. W. (2004). Who is the decision-maker: the parents or the child in group package tours? Tourism Management 25(2), 183-194.
doi:10.1016/s0261-5177(03)00093-1
Wang, D., & Xiang, Z. (2012). The new landscape of travel: A comprehensive analysis of smartphone apps. In M. Fuchs, F. Ricci, and L. Cantoni (Eds.), Information and Communication Technologies in Tourism 2012 (pp. 308-319). Springer.
Wong, J.-Y., & Wang, C.-H. (2009). Emotional labor of the tour leaders: An exploratory study. Tourism Management, 30(2), 249-259.
doi: 10.1016/j.tourman.2008.06.005
Wong, I. A. (2015). A multimethod multilevel study of heritage trans-mission: The role of culture on tourist interest and authenticity. Journal of Travel Research, 54(5), 672-685.
doi:10.1177/0047287514532368
Wu, G. (1999). Perceived Interactivity and Attitude toward Website. Paper presented at the Annual Conference of American Academy of Advertising.
Yamamoto, D. & Gill, A. M. (1999). Emerging trends in Japanese package tourism. Journal of Travel Research, 38(2), 134-143.
doi:10.1177/004728759903800206
Zapf, D. (2002). Emotion work and psychological well-being: A review of the literature and some conceptual considerations. Human Resource Management Review, 12(2), 237-268.
doi:10.1016/s1053-4822(02)00048-7
Zeithaml, V. A., Bitner, M. J. & Dwayne, D. G. (2013). Services Marketing. Integrating Customer Focus across the Firm, 6th Edition, New York: McGraw-Hill Irwin.
Zhang Q. Z. & Chow I. (2004). Application of importance-performance model in tour guides’ performance: evidence from mainland Chinese outbound visitors in Hong Kong. Tourism Management, 25(1), 81-91.
doi:10.1016/s0261-5177(03)00064-5
Zviran, M., Glezer C. & Avni, I. (2006). User satisfaction from comercial web sites: The effect of design and use. Information and Management, 43(2), 157-178. doi:10.1016/j.im.2005.04.002
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關博士論文
 
無相關書籍
 
無相關著作
 
無相關點閱
 
QR Code
QRCODE