臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：在ESG環境下科技準備度與綠色知識對購買意願之影響─以臺灣地區南部電動汽車消費者為例
作者：楊武勳
作者(外文)：Wu-Hsun Yang
校院名稱：義守大學
系所名稱：工業管理學系
指導教授：洪湘欽
學位類別：博士
出版日期：2023
主題關鍵詞：科技準備度；環境社會與公司治理；綠色產品；產品態度；購買意願；technological readiness；environmental；social；and corporate governance (ESG)；green products；product attitude；purchase intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:0
近年來，台灣政府一直致力於推動低碳永續和綠色行銷，鼓勵民眾選購具有創意的綠能創新科技產品，並將這些創新科技產品融入日常生活中。在過去的十年中，台灣本土汽車產業也積極研發具有未來感的創新科技電動汽車，環保署規劃未來將要求機車業者燃油車跟電動車搭售，目標2035年全國新出廠機車完全電動化，讓燃油機車走入歷史。其主要目的是要來探討在ESG（環境、社會責任和公司治理）環境下，科技準備度和綠色知識對於產品購買意願的影響，並針對台灣南部地區的電動汽車消費者進行分析
。消費者對於新科技的準備程度等因素將直接影響他們對新產品的態度和購買意願。
透過這項研究，我們可以更深入了解消費者在ESG環境下對科技準備度和綠色知識的重視程度，以及這些因素對於電動汽車購買意願的影響。這些結果將對台灣的電動汽車產業發展和綠色行銷策略的制定提供有價值的洞察和建議。
本研究在以台灣20歲以上的受訪者為對象，使用DoSurvey簡訊發送方式進行問卷調查。總計蒐集到126份問卷，並確定這些問卷皆為有效問卷。
將使用統計軟體SPSS和AMOS進行量化分析，以驗證研究假設。首先，將進行驗證性因素分析(CFA)以評估問卷中各構面的信度和效度。接著，進行各因素之信度分析、獨立性T檢定與變異數分析、相關性分析、驗證性因素分析及結構線性方程模式分析等檢定，以確保研究結果的可靠性和有效性。
研究結果顯示，科技準備度的樂觀、創新、舒適和安全構面與電動汽車購買意願呈現正相關。消費者對於新科技的態度直接影響他們對電動汽車的意願。為了提高消費者的ESG意向、綠色知識和創新人格特質，建議進行相關市場推廣和政策措施。未來研究可進一步探討其他影響購買意願的因素，以提供更全面的市場分析和策略建議，促進電動汽車產業發展並推動可持續交通和環境保護。
In recent years, the Taiwanese government has been actively promoting low-carbon sustainability and green marketing, encouraging the public to choose innovative green energy technology products and integrate them into their daily lives. Over the past decade, the domestic automobile industry in Taiwan has also been actively developing innovative and futuristic electric vehicles. The Environmental Protection Administration has planned to require motorcycle manufacturers to sell both fuel-powered and electric vehicles, with the goal of complete electrification of newly manufactured motorcycles nationwide by 2035, phasing out fuel-powered motorcycles from history. The primary objective is to investigate the impact of technological readiness and green knowledge on product purchase intention in the ESG (Environmental, Social, and Governance) context, with a focus on analyzing electric vehicle consumers in the southern region of Taiwan. Consumers' readiness for new technologies and other factors will directly influence their attitudes and purchase intentions towards new products.
Through this research, we can gain a deeper understanding of consumers' emphasis on technological readiness and green knowledge within the ESG (Environmental, Social, and Governance) context, as well as the impact of these factors on their willingness to purchase electric vehicles. These findings will provide valuable insights and recommendations for the development of Taiwan's electric vehicle industry and the formulation of green marketing strategies.
This study targeted respondents aged 20 and above in Taiwan and employed the use of DoSurvey text messages to conduct the questionnaire survey. A total of 126 questionnaires were collected, and it was confirmed that all of these questionnaires were valid.
The quantitative analysis of this study will involve the use of statistical software such as SPSS and AMOS to validate the research hypotheses. Firstly, confirmatory factor analysis (CFA) will be conducted to assess the reliability and validity of the dimensions in the questionnaire. Subsequently, reliability analysis, independent t-tests, analysis of variance (ANOVA), correlation analysis, confirmatory factor analysis, and structural equation modeling (SEM) will be performed to ensure the reliability and validity of the research results.
The study confirmed a significant positive correlation between the four dimensions of technological readiness (optimism, innovation, comfort, and safety) and consumers' willingness to purchase electric vehicles. Consumers' optimistic, innovative, comfortable, and safety-oriented attitudes towards new technologies directly influence their willingness to buy electric vehicles. To enhance consumers' ESG inclination, green knowledge, and innovative personality traits, it is recommended to implement relevant marketing promotions and policy measures. Future research can further explore other factors that influence purchase intention to provide a comprehensive market analysis and strategic recommendations, fostering the development of the electric vehicle industry and promoting sustainable transportation and environmental protection.
(一)中文文獻：
1.商仁 (1992)。什麼是綠色行銷。廣告雜誌，17，56-58。
2.廖雪雲 (1994)。企業綠色行銷評鑑指標建立之研究。台灣大學商學研究所碩士論文。
3.廖家新 (2003)。台灣地區消費者對綠色產品的認知與購買。國立高雄師範大學環境教育研究所碩士論文。
4.傅孟真（2010），情緒智力、人際關係對學習規劃之影響－在時序性資料模式下，義守大學工業管理學系研究所碩士論文。
(二)英文文獻：
1.Alba, J. W., & Hutchinson,J. W. 1987. Dimensions of Consumer Expertise. Journal of Consumer Research,13(4), 411-54.
2.Aguilera et al., ―the S Back in Corporate Social Putting of Theory a Multilevel Responsibility : Social Change in Organizations, Acad. Manag., vol. 32, no. 3, pp. 836–863, 2007.
3.Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological bulletin, 82(2), 261.
4.Blut, M., Wang, C., & Schoefer, K. 2016. Factors influencing the acceptance of self- service technologies: A meta-analysis. Journal of Service Research, 19(4), 396-416.
5.Blut, M., & Wang, C. 2020. Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage. Journal of the Academy of Marketing Science, 48, 649-669.
6.Brucks, M. 1985. The Effects of Product Class Knowledge on Information Search Behavior. Journal of Consumer Research, 12, 1-16.
7.Brown, S. P., Homer, P. M., & Inman, J. J. (1998). A meta-analysis of relationships between ad-evoked feelings and advertising responses. Journal of Marketing Research, 35(1), 114-126.
8. Cronin, J. J., Brady, M. K., & Hult, G. T. M. 2000. Assessingtheeffectsofquality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journalof Retailing, 76(2), 193-218.
9. Chamorro, Antonio, Rubio, Sergio, Miranda, & Francisco, J. (2009). Characteristics of Research on Green Marketing. Business Strategy and the Environment, 18, 223-239.
10.Charter, M. (1992). Greener Marketing: a Responsible Approach to Business. Greenleaf: Sheffield.
11.Cai, G. 2020. Impact of media use on consumer product knowledge. Social Behavior and Personality, 48(2), 1-14.
12.Chiou, J. S. 1999. The Effects of Attitude, Subjective Norm, and Perceived Behavioral Control on Consumers` Purchase Intentions: The Moderating Effects of Product Knowledge and Attention to Social Comparison Information. Proceedings of the National Science Council (Part C: Humanities and Social Sciences), 9(2), 298-308.
13.Degirmenci, K., & Breitner, M. H. (2017). Consumer purchase intentions for electric vehicles: Is green more important than price and range? Transportation Research Part D: Transport and Environment, 51, 250-260.
14.Dodds, B. W., Monroe, K., & Grewal, D. 1991. Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28, 307-319.
15.Damanpour F,Gopalakrishnan S.(1998).Theories of organizational structure and innovation adoption: the role of environmental change. Journal of Engineering and Technology Management, 15, pp.1-24.
16.Duffett, R. G. (2015). The influence of Facebook advertising on cognitive attitudes amid Generation Y. Electronic Commerce Research, 15(2), 243-267.
17.Engel, J. F., Blackwell, R. D., & Miniard, P. W. 1995. Consumer Behavior, 8th ed., The Dryden Press, p.448-460.
18.Endrikat et al., ―Making sense of conflicting empirical findings: A meta-analytic review of the relationship between corporate environmental and financial performance. European Management Journal, 32(5), 735-751, 2014
19.Fishbein, M., & Ajzen. I. 1975. Belief, Attitude, Intention and Behavior: an Introduction to Theory and Research. Addison-Wesley Boston, MA.
20.Goldsmith, R. E., & Hofacker, C. F. 1991. Measuring consumer innovativeness. Journal of the Academy of Marketing Science, 19(3), 209-222.
21.Guiltinan J. P. (1999). aunch Strategy, Launch Tactics, and Demand Outcomes. The Journal Product Innovation Management,16, pp.509-529.
22.Guieford. J. P. (1965). Fundamental Statistics in Psychology and Education(4th ed.). N.Y.: Mcgraw-Hill.
23.Hoyer W. D, MacInnis D. F. (1997). Consumer Behavior, Houghton Mifflin.
24.Roselle.,―The evolution of integrating ESG analysis into wealth management decisions. Journal of Applied Corporate Finance, 28(2), 75-79, 2016
25.Schiffman, L .G. & Kanuk, L. L. 2000. Consumer Behavior, Upper Saddle River, N.J: Prentice Hall
26.Tanner, C. and Kast, S. W. 2003. Promoting sustainable consumption: Determinants of green purchases by Swiss consumers, Psychology & Marketing, 20(10), 883-902.
27.Kotler P, Ang S.H, Leong S. M, Tan, C. T. (1999). Marketing Management 2nd ed. New Jersey:Prentice Hall.
28.Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
29.Katz, D., & Kahn, R. L. 1978. The Social Psychology of Organizations, (2nd. Ed.). New York: Wiley.
30.Luchs, M., Reczek, R. W., Irwin, J. R., & Raghunathan, R. 2010. The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference. Journal of Marketing, 74(5), 18-31.
31.Lin, C. H., Shih, H. Y., & Sher P. J. 2007. Integrating Technology Readiness into Technology Acceptance: The TRAM Model. Psychology and Marketing, 24(7), 641-657.
32.Liana, V., Ekaterina, K., & Rohit, V. 2009. Exploring the Use of the Abbreviated Technology Readiness Index for Hotel Customer Segmentation. Cornell Hospitality Quarterly, 50(3), 342-359.
33.Lankford, S. V., & Howard, D. R. (1994). Developing a tourism impact attitude scale.Annals of tourism research, 21(1), 121-139.
34.Loken, B., & John, D. R. (1993). Diluting brand beliefs: when do brand extensions have a negative impact?. Journal of marketing, 57(3), 71-84.
35.Muldoon, A. 2006. Where the green is: Examining the paradox of environmentally conscious consumption. Electronic Green Journal, 1(23). 1-15.
36.Moore, G. C., & Benbasat, I. 1991. Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2(3), 192-222.
37.Parasuraman A., & Colby, C. L. 2001. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. Free Press, New York.
38.Parasuraman, A. 2000. Technology readiness index (TRI): A multiple-item scale to measure readiness to embrace new technologies. Journal of Service Research, 2 (4), 307- 320.
39.Parasuraman A., & Colby, C. L. 2007. Techno-ready marketing: How and why your customers adopt technology. The Free Press.
40.Parasuraman, A., & Colby, C. L. 2015. An updated and streamlined technology readiness index: TRI 2.0. Journal of Service Research, 18(1), 59-74.
41.Philippe, A., & Ngobo, P. V. 1999. Assessment of consumer knowledge and its consequences: A multi-component approach. Advances in Consumer Research, 26, 569- 575.
42.Park, C. W., Mothersbaugh, D. L., & Feick, L. 1992. Consumer Knowledge Assessment- How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know. Advances in Consumer Research, 19, 193-198.
43.Peattie, K. (1992). Green Marketing. Pitman Publishing Corp. London, 1992.
44.Polonsky, M. J. (1994). An introduction to green marketing. Electronic Green Journal, 1(2), Available only on the Worldwide Web: http://gopher. nidaho.edu/1/libgopher/hibrany/egj.
45.Pivato et al .,―The Impact of Corporate Social Responsibility on Consumer Trust: the Case of Organic Food‖, Business ethics: A European review, 17(1), 3-12, 2008
46.Rogers, E. M.（1962）, Diffusion of Innovation, New York: Free Press.
47.Rogers, E. M. (1983). Diffusion of Innovations(3rd ed). New York: Free Press.
48.Winter, G. 1988. Business and Environment. Hamburg:Mc Grawhill Book Company.
49.Yuniarto, D., Subiyakto, A., & Rahman, A. A. 2020. Technology readiness and usability of office automation system in suburban areas. TELKOMNIKA, 18(2), 676-684.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1325（臺灣：1317，外國：8） ／ 本年度總使用人次：1780212 ／ 訪客人次（自102年09月）：67572340
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上