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題名:如何提升消費者購買綠色產品的意願?
作者:阮黃雲
作者(外文):Nguyen Huynh Van
校院名稱:長庚大學
系所名稱:企業管理研究所博士班
指導教授:鄧景宜
學位類別:博士
出版日期:2018
主題關鍵詞:綠色產品購買意願綠色行銷人格特質消費價值Green productpurchase intentiongreen marketingpersonality traitsconsumption values
原始連結:連回原系統網址new window
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