There were some contributions on design research and product development for green products during the past time. But, most manufactures still cannot realize that green products will bring solid profits and benefit until now. In addition, consumers can’t sense the important values of green products. As a result, the green products do not succeed in consumption and marketing field. Therefore, based on the finished contributions and skills of green product design and development, this study tries to establish visible and usable design factor for green design implementation through the research and analysis of green consumption and marketing. After conducted under the consideration of consumers’ needs and attitude about green products, this study found that people like familiar or easier products and they are easily affected by advertising and product image when making consumption decision. Furthermore, consumers consider product using values more than environmental requirements. They also prefer changeable structure design on products. After all , this study shows the key factors of successful commercialized design for green products established by the analysis of consumers’ opinions. As a result, the commercialized green design proves the practical advantages on the changes of product design. This paper contributes not only to provide guidance and checking tool of green product design but also to pint out the importance of practical values, attitudes and consumers’ needs for industrial product designer. Therefore, green products can fit both environmental consideration and commodity development trend and become strong competitive products in international markets.