:::

詳目顯示

回上一頁
題名:UBA主場運動觀眾之觀賞動機與滿意度研究
書刊名:臺灣體育運動管理學報
作者:彭小惠 引用關係
作者(外文):Peng, Hsiao-hwei
出版日期:2005
卷期:3
頁次:頁1-24
主題關鍵詞:主場運動觀眾運動消費者觀賞動機籃球滿意度Home gameSport consumerSport spectatorMotivational determinantMotivational factorsBasketballSatisfaction
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(30) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:26
  • 共同引用共同引用:0
  • 點閱點閱:71
期刊論文
1.Zhang, J. J.、Pease, D. G.、Hui, S. C.、Michaud, T. J.(1995)。Variables affecting the spectator decision to attend NBA games。Sport Marketing Quarterly,4(4),29-39。  new window
2.Broughton, D.、Lee, J.、Nethery, R.(19991220)。The question: How big is the U. S. sports industry。Street & Smith’s Sport Business Journal,2(35),19-28。  new window
3.Funk, D. C.、Mahony, D. F.、Ridinger, L. L.(2002)。Characterizing consumer motivation as individual difference factors: Augmenting the sport interest inventory (SII) to explain level of spectator support。Sport Marketing Quarterly,11(1),33-43。  new window
4.Trail, G. T.、Anderson, D. F.、Fink, J. S.(2002)。Examination of gender differences in importance of and satisfaction with venue factors at intercollegiate basketball games。International Sports Journal,6(1),51-64。  new window
5.Funk, D. C.、Mahony, D. F.、Nakazawa, M.、Hirakawa, S.(2001)。Development of the Sports Interest Inventory (SII): Implications for measureing unique consumer motives at soprting events。International Journal of Sports Marketing & Sponsorship,3,291-316。  new window
6.Kahle, L. R.、Kambara, K. M.、Rose, G.(1996)。A function model of fan attendance motivations for college football。Sport Marketing Quarterly,5(4),51-60。  new window
7.Hansen, H.、Gauthier, R.(1989)。Factors affecting attendance of professional sports events。Journal of Sport Management,3(1),15-32。  new window
8.Greenstein, T. N.、Marcum, J. P.(1981)。Factors affecting attendance of Major League Baseball: I. Team performance。Review of Sport and Leisure,6(2),21-34。  new window
9.Krohn, F. B.、Clarke, M.、Preston, E.、McDonald, M.、Preston, B.(1998)。Psychological and sociological influences on attendance at small college sporting events。College Student Journal,32(2),277-288。  new window
10.Pease, D. G.、Zhang, J. J.(2001)。Socio-motivational factors affecting spectator attendance at professional basketball games。Iternational Journal of Sport Management,2(1),31-59。  new window
11.Wall, Q. V.、Myers, K.(1989)。Factors influencing attendance: Toronto Blue Jays games。Sports Place International,3,19-33。  new window
12.DeSchriver, T. D.(1999)。Factors affecting spectator attendance at NCAA Division II football contests。International Sports Journal,3(2),55-65。  new window
13.Wells, D. E.、Southall, R. M.、Peng, H. H.(2000)。An analysis of factors related to attendance at Division II football games。Sports Marketing Quarterly,9(4),203-210。  new window
14.DeSchriver, T. D.(2002)。Determinants of spectator attendance at NCAA Division II football contests。Journal of Sport Management,16,311-330。  new window
15.Fink, J. S.、Trail, G. T.、Anderson, D. F.(2002)。Environmental factors associated with spectator attendance and sport consumption behavior: Gender and team differences。Sport Marketing Quarterly,11(1),8-19。  new window
16.Kahle, L. R.、Duncan, M.、Dalakas, V.、Aiken, D.(2001)。The social values of fans for men's versus women's university basketball。Sport Marketing Quarterly,10,156-162。  new window
17.McDonald, Mark、Rascher, Daniel(2000)。Does bat day make cents? The effect of promotions on the demand for Major League Baseball。Journal of Sport Management,14(1),8-27。  new window
18.Wakefield, Kirk L.、Sloan, Hugh J.(1995)。The effects of team loyalty and selected stadium factors on spectator attendance。Journal of Sport Management,9(2),153-172。  new window
19.林淑娟、林房儹(20040000)。臺灣職棒運動產業的經濟產值分析。運動管理季刊,6,62-70。  延伸查詢new window
20.Pitts, B. G.、Fielding, L. W.、Miller, L. K.(1994)。Industry segmentation theory and the sport industry: Developing a sport industry segment model。Sport Marketing Quarterly,3(1),15-24。  new window
21.Dietz-Uhler, B.、Harrick, E. A.、End, C.、Jacquemotte, L.(2000)。Sex Differences in Sport Fan Behavior and Reasons for Being a Sport Fan。Journal of Sport Behavior,23(3),219-231。  new window
22.Funk, D. C.、Ridinger, L. L.、Moorman, A. M.(2003)。Understanding consumer support: Extending the Sport Interest Inventory (SII) to examine individual differences among women's professional sport consumers。Sport Management Review,6(1),1-31。  new window
23.Trail, G. T.、James, J. D.(2001)。The motivation scale for sport consumption: Assessment of the scale's psychometric properties。Journal of Sport Behavior,24(1),108-127。  new window
24.Meek, Aifie(1997)。An estimate of the size and supported economic activity of the sports industry in the United States。Sport Marketing Quarterly,6(4),15-21。  new window
25.McDonald, M. A.、Milne, G. R.、Hong, J. B.(2002)。Motivational factors for evaluating sport spectator and participant markets。Sport Marketing Quarterly,11(2),100-113。  new window
26.葉公鼎(20010000)。論運動產業之範疇與分類。運動管理季刊,1,8-21。  延伸查詢new window
27.Baade, R. A.、Tiehen, L. J.(1990)。An analysis of major league baseball attendance, 1969-1987。Journal of Sport and Social Issues,14(1),14-32。  new window
28.Marcum, J. P.、Greenstein, T. N.(1985)。Factors affecting attendance of Major League Baseball: II. A within-season analysis。Sociology of Sport Journal,2(4),314-322。  new window
29.Schofield, J. A.(1983)。Performance and attendance at professional team sports。Journal of Sport Behavior,6(4),196-206。  new window
學位論文
1.DeSchriver, T. D.(1996)。Factors affecting spectator attendance at division II football games(博士論文)。University of Northern Colorado,Greeley。  new window
圖書
1.Schewe, C. D.、Hiam, A. W.、杜默(2000)。行銷學。台北市:商周。  延伸查詢new window
2.潘明宏、Frankfort-Nachmias, C.、Nachmias, David(1999)。社會科學研究方法。臺北:韋伯。  延伸查詢new window
3.Milne, G. R.、McDonald, M. A.(1999)。Sport Marketing: Management the exchange process。Sudbury, MA:Jones & Barlett。  new window
4.彭小惠、王瑞麟、江澤群、呂銀益、呂謙、官文炎、林宏恩、林國榮、徐揚、許明彰、陳維智、黃煜(2003)。運動管理學。臺中市:華格納。  延伸查詢new window
5.中華民國大專院校體育總會(2004)。中華民國大專院校九十三年度籃球運動聯賽秩序冊。台北市:中華民國大專院校體育總會。  延伸查詢new window
6.Stotlar, D. K.(1993)。Successeful Sport Marketing。Dubuque, IA:Wm. C. Brown Communications, Inc.。  new window
7.Mullin, Bernard James、Hardy, Stephen、Sutton, William Anthony(2000)。Sport marketing。Champaign, IL:Human Kinetics Pessemier。  new window
8.Pitts, Brenda G.、Stotlar, David K.、鄭志富、吳國銑、蕭嘉惠(2000)。運動行銷學。臺北:華泰文化。  延伸查詢new window
9.吳明隆(2003)。SPSS統計應用學習實務:問卷分析與應用設計。臺北市:知城數位科技股份有限公司。  延伸查詢new window
10.邱皓政(2002)。量化研究與統計分析:SPSS中文視窗版資料分析範例解析。五南圖書出版股份有限公司。  延伸查詢new window
其他
1.Bonham, D.(19991003)。Sports becoming big lure for investors。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE