Purpose: This study is to identify the sport tourism participating-motivation, attraction, satisfaction, and loyalty discrepancy among tourists from different backgrounds in 2012 International Massive Swimming Cross Sun Moon Lake Activity. Moreover, it analyzed whether participating-motivation, attraction, and satisfaction can be used to make predictions on the loyalty and examined the materiality level of the International Massive Swimming Cross Sun Moon Activity to the local. Method: Tourists participating in 2012 International Massive Swimming Cross Sun Moon Lake Activity were chosen to be the subject of this study. There were 420 valid questionnaires with an effective response rate of 93.3%. Result: (1) From the gender aspect, males had a significantly higher extent of sport tourism participating satisfaction and loyalty than females. There were no obvious distinctions appeared in different education status. Aged 51 and above subjects showed the highest degree of satisfaction, followed by aged 20 and below, aged 21-30, aged 31-40, and lastly aged 41-50; aged 31-40 group had a significantly higher loyalty than the aged 21-30 group; aged 51 and above group had a remarkably higher sport tourism participating attraction degree than aged 21-30. Subjects living in Southern parts had much more sport tourism motivation than those living in the central parts; those from the northern parts had a significantly higher degree of sport tourism loyalty than those living in the central parts. Participants with tour packages showed conspicuously higher sport tourism motivation and loyalty than those without packages. (2) Sport tourism motivation, attraction, and satisfaction can all be taken into account to predict loyalty. (3) Participants who rated 2012 International Massive Swimming Cross Sun Moon Lake Activity to be "very important" took up the largest portion, followed by "extremely important", "unimportant", and then "extremely unimportant". Conclusion: This study gave the results that holding such activity brought positive influences to the local. This conclusion can be a reference for the sponsor and related future studies.