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題名:公共廣播電視集團是否為「集團」?一個描述性或分析性概念之爭議
書刊名:傳播與管理研究
作者:程宗明
作者(外文):Cheng, Homilton Chung-ming
出版日期:2005
卷期:5:1
頁次:頁1-26
主題關鍵詞:公共廣播電視集團公視華視媒體改造學社結合與併購綜效Campaign for media reformCTSMerger and acquisitionPublic service broadcasting groupPTSSynergy
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(2) 專書(0) 專書論文(2)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:45
2003年底《廣播電視法》修正案通過,黨政軍勢力正式開始退出無線電視經營,同時開啟公共電視規模整併擴大的方案。媒體改造學社於2004年3月發聲展開公共廣播電視集團之連署活動,使得「集團化」成為改革運動的努力指標之一。但是相關的政策與產業研究,一直未指明實踐公共化的具體措施為何,形成公共廣電集團目標只為一種「口號」,缺乏實作的產業分析。 本文希望從國外公共媒體經營的趨勢、集團化策略的合理性、本國廣電產業環境之困境中,尋找可能的出路,再回來評估集團化訴求目前存在的價值。就描述性概念而言,集團化似乎能成功地作為一種想像的出路;但由於缺乏研究證實,就集團化概念之分析性價值而言,顯然不足,也就是尚未能以具體數值談論集團化之效益;反而集團化訴求,在面對臺灣政治與文化轉型的高度敏感度上,顯示出其價值在於一種公民主張的「政治權利」,也就是實踐國家廣電資產回歸公有的意義,並與其他文化上的政治主張競爭。
After passing the Amendment of Broadcasting & Television Law in December, 2003, the government, military and political party withdrew gradually from the terrestrial broadcasting service. It is also launching the next wave of media reform to establish a larger scale of public service broadcasting. Campaign for Media Reform called for a rally to support a group of public-owned broadcasting enterprise by merging CTS, TTV with current PTS. It brought out the controversy about the sustainability of public television group in Taiwan. Lacking the policy and research, the legitimacy of merger and acquisition for this group could not move beyond its descriptive discourse to perform its analysis. On the contrary, it is drawing more attention to the question of media pluralism and independent by making the fierce debate with its opponents. This discussion directly hit the core argument of how civil rights stay with cultural sovereignty issue to strengthen Taiwan democracy in the future.
期刊論文
1.Alm, Ari、Lowe, Gregory Ferrell(2001)。Managing transformation in the public polymedia enterprise: Amalgamation and synergy in Finnish Public Broadcasting。Journal of Broadcasting and Electronic Media,45(3),367-390。  new window
2.Kung, Lucy(2000)。Exploring the link between culture and strategy in media organizations: The cases of the BBC and CNN。International Journal of Media Management,2(2),100-109。  new window
3.Tjernstrom, Sune(2000)。Public service management: Toward a theory of the media firm。International Journal of Media Management,2(3/4),153-164。  new window
會議論文
1.Astley, David(2004)。A view from the Bridge。Public Broadcasters International,(會議日期: 2004/10/27-10/29)。Macau。  new window
圖書
1.Barendt, Eric M.(1993)。Broadcasting Law: A Comparative Study。New York:Oxford University Press。  new window
2.媒抗戰鬥小組(2004)。與媒體對抗首部曲:揭開媒體的政治本質。台北:玉山社。  延伸查詢new window
3.TelevisionAsia(2003)。Satellite and Cable Annual Guide 2003/2004。Singapore:Reed Business Information。  new window
4.SVERIGES TELEVISION(1998)。Annual Report。  new window
5.行政院新聞局(2005)。中華民國電視年鑑(2003-2004)。台北:光華雜誌社。  延伸查詢new window
6.Picard, R. G.(2002)。The economics and financing of media companies。New York:Fordham University Press。  new window
7.劉先雲、遲景德、陳進金(1995)。劉先雲先生訪談錄。台北:國史館。  延伸查詢new window
其他
1.中央社(20040628)。無線電視台公共化增加政府負擔?專家看法不同。  延伸查詢new window
2.媒體改造學社(2004)。媒體要改革,公民來連署,http://www.coolloud.org.tw/user/20040314/mainpage.asp?mode=sign&Issue=20031314。  延伸查詢new window
3.群策會(20001102)。台灣21世紀國家總目標,http://www.advocates.org.tw/3 1 5.php?three three sn=12。  new window
4.Dyke, Greg(2000)。The MacTaggart Lecture: A Time for Change,http://www.bbc.co.uk/pressoffice/speeches/stories/dyke_mactaggart2000.shtml。  new window
5.傳學鬥(2005)。弭平數位落差打造資訊公民社會--傳學鬥聲明,http://nccu.edu.tw/92451001/line.html#13。  延伸查詢new window
6.YLE(2001)。This is YLE 2001。  new window
7.盧世祥(2005)。對公共電視不宜過度期待,http://www.southnews.com.tw/specil coul/Lu/Lu00/0060.htm。  延伸查詢new window
 
 
 
 
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