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M.(1981)。Integrating Compositional and Decompositional Analysis to Represent the Intervening Role of Perception in Evaluative Judgements。Journal of Marketing Research,18,13-28。 | 27. | Jaeger, M. E.、Anthony, S.、Rosnow, R. L.(1980)。Who Hears What from Whom and What Effect: A Study of Rumor。Personality and Psychology,6,473-478。 | 28. | Kim, J.、Rubin, A. M.(1997)。The Value Influence of Attitude Activity on Media Effects。Communication Research,24(2),107-135。 | 29. | Menon, G.、Jewell, R. D.、Unnava, H. R.(1999)。When a Company does not Respond to Negative Publicity: Cognitive Elaboration v.s. Negative Affect Perspective。Advances in Consumer Research,26,325-329。 | 30. | Mittal, B.(1995)。A Comparative Analysis of Four Scales of Involvement。Psychology & Marketing,12,663-682。 | 31. | West, M. 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I.(1961)。Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change。Oxford。 | 9. | 陳正昌、程炳林(1994)。SPSS、SAS、BMDP統計軟體在多變量統計上的應用。臺北:五南圖書出版公司。 延伸查詢 | 10. | Heider, Fritz(1958)。The Psychology of Interpersonal Relations。John Wiley & Sons, Inc.。 | 11. | Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。 | 12. | Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。 | 13. | Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。 | 14. | 黃芳銘(2002)。結構方程模式--理論與應用。臺北市:五南。 延伸查詢 | 15. | Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。 | 16. | Jöreskog, K. G.、Sörbom, D.(1989)。PRELIS - A Program for Multivariate Data Screening and Data Summarization。PRELIS - A Program for Multivariate Data Screening and Data Summarization。0。 | 17. | Sörbom, D.、Jöreskog, K. G.(1982)。The Use of Structural Equation Model in Evaluation Research。A Second Generation of Multivariate Analysis, Vol. 2: Measurement and Evaluation。New York, NY。 | 18. | Zajonc, R. B.(1971)。The Concepts of Balance, Congruity, and Dissonance。Attitude Change: The Competing Views。Chicago, IL。 | 圖書論文1. | Boomsma, A.、Hoogland, J. J.(2001)。The robustness of lisrel modeling revisited。Structural equation models: Present and future. A Festschrift in honor of Karl Joreskog。Chicago, IL:Scientific Software International。 | 2. | Petty, R. E.、Cacioppo, J. T.(1983)。Central and Peripheral Routes to Persuasion: Application to Advertising。Advertising and Consumer Psychology。Lexington:Lexington Books。 | |
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