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題名:從行為理論探討消費者對芳香精油之認知與行為模式
書刊名:經營管理論叢
作者:張淑敏
作者(外文):Chang, Shu-min
出版日期:2005
卷期:特刊
頁次:頁149-163
主題關鍵詞:精油芳香療法理性行為理論科技接受模式Essential oilsAromatherapyTheory of reasoned actionTRATechnology acceptance modelTAM
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:108
隨著高齡化社會的來臨,養生與保健觀念愈來愈受到人們的重視,例如養生氣功、斷食排毒、生機飲食、健康食品等。而具有千年歷史的芳香療法,也在這一波養生保健風潮中再次雲踴。所謂芳香療法乃是使用精油,透過薰香、按摩、或入浴等方法,使身心感到舒適,進而對生理、心理產生作用和影響。本計畫嘗試以理性行為理論(TRA)及科技接受模式(TAM)之構面,來分析一般社會大眾對於芳香精油之認知與行為模式。除此之外,對於芳香精油之使用者及非使用者,是否在某些生活習慣上,具有顯著差異,以及個人基本屬性之不同,是否也對使用精油產生影響。研究結果發現:1. 消費者對於芳香精油之認知與行為是符合TRA及TAM模式的,不僅配適性良好,所有路徑亦均具有顯著性;2. 對於芳香精油之使用者與未使用者兩個族群而言,在某些生活習慣上是具有顯著差異的,例如:吸煙、飲酒,以及偏好民俗療法與健康食品方面。由於過去對精油使用之研究均偏重在輔助醫療的效用上,因此,本研究之結果,除了可作為精油業者在開發一般大眾市場時之依據外,在後續研究方面,亦可作為分析消費者行為或擬訂行銷策略時之參考資訊。
期刊論文
1.呂宜樺、楊榮雄(2003)。消費者對芳香精油使用經驗與滿意度分析。銀樺學誌,1(3),115-124。  延伸查詢new window
2.楊郁如(19990800)。芳香精油對皮膚的效用。安寧療護,13,18-26。new window  延伸查詢new window
3.(2004)。Learning about Complementary Therapies。Australian Nursing Journal,12(4),28。  new window
4.George, A.(2004)。Aromatherapy’s Effect on Postoperative Nausea; Intravenous Lidocaine; Ignition of Drape Material; Rofecoxib, Association of Operating Room Nurses。AORN Journal,80(3),572。  new window
5.Igbari, M.、Davis, G. B.、Guimaraes, T.(1995)。Testing the Determinants of Microcomputer Usage via a Structural Equation Model。Journal of Management Information Systems,11(4),87-114。  new window
6.Jane, B.(1999)。Use of Aromatherapy as A Complementary Treatment for ChronicPain, Alternative Therapies in Health and Medicine。Aliso Viejo,5(5)。  new window
7.Like, J. F.、Sindi, A. A.(1997)。Use Acceptance of Expert Systems: A Test of The Theory of Reasoned Action。Journal of Engineering and Technology Management,14,147-173。  new window
8.Mykyty, P. P.、Harrison, D. A.(1993)。The application of the theory of reasoned action to senior management and strategic information system。Information Resources Management Journal,6(2),15-26。  new window
9.Olive, R. L.、Bearden, W. O.(1985)。Crossover Effect in The Theory of Reason: A Moderating Influence Attempt。Journal of Consumer Research,12,324-340。  new window
10.黃克峰、曾俊明(20030900)。芳香療法與精油萃取。科學月刊,34(9)=405,762-765。  延伸查詢new window
11.Venkatesh, V.、Davis, F. D.(1996)。A Model of the Antecedents of Perceived Ease of Use: Development & Test。Decision Sciences,27(3),451-481。  new window
12.Gentry, Lance、Calantone, Roger(2002)。A Comparison of Three Models to Explain Shop-bot Use on the Web。Psychology & Marketing,19(11),945-956。  new window
13.Agarwal, R.、Prasad, J.(1999)。Are individual differences germane to the acceptance of new information technologies?。Decision sciences,30(2),361-391。  new window
14.Korzaan, Milinda L.(2003)。Going with the flow: predicting online purchase intentions。Journal of Computer Information Systems,43(4),25-31。  new window
15.Dishaw, M. T.、Strong, D. M.(1999)。Extending the Technology Acceptance Model with Task-Technology Fit Constructs。Information and Management,36(1),9-21。  new window
16.Warshaw, Paul R.(1980)。A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein。Journal of Marketing Research,17(2),153-172。  new window
17.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。  new window
18.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。  new window
學位論文
1.Wendy, A. T.(2000)。The Use of Aromatherapy in Assisted Living(碩士論文)。Wilmington College。  new window
2.Kimur, Hiroko(2003)。The Effects of Aromatherapy with the Scent of Lavender on the Psychological Well-being on Elderly Adults(碩士論文)。California State University,Long Beach。  new window
圖書
1.丹妮爾.雷曼(1999)。芳香精油治療百科。台北:世茂出版社。  延伸查詢new window
2.陳正平(1999)。龍捲風暴--矽谷的高科技行銷策略。麥田。  延伸查詢new window
3.Taylor, W. E. A.(1981)。Aromatherapy for The Whole Person。Nelson Thornes。  new window
4.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Ajzen, Icek(1989)。Attitude Structure and Behavior。Attitude Structure and Function。Lawrence Erlbaum Associates, Inc.。  new window
2.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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