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題名:定價組合策略對消費者認知與購買意願之影響
書刊名:輔仁管理評論
作者:李元恕
作者(外文):Lii, Yuan-shuh
出版日期:2007
卷期:14:2
頁次:頁93-111
主題關鍵詞:定價組合關聯特性互動特性產品組合Price bundlingAssociative characteristicsInteractive characteristicsProduct bundling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:0
  • 點閱點閱:29
期刊論文
1.Stoel, L.、Wickliffe, V.、Lee, K. H.(2004)。Attribute beliefs and spending as antecedents to shopping value。Journal of Business Research,57(10),1067-1073。  new window
2.Venkatesh, R.、Mahajan, V.(1993)。A probabilistic approach to pricing a bundle of products or services。Journal of Marketing Research,30(4),494-508。  new window
3.Yadav, M. S.、Monroe, K. B.(1993)。How Buyers Perceived Saving in a Bundle Price: An Examination of a Bundle's Transaction Value。Journal of Marketing Research,30(3),350-358。  new window
4.Ulaga, W.、Chacour, S.(2001)。Measuring customer-perceived value in business markets。Industrial Marketing Management,30,525-540。  new window
5.Bakos, Y.、Brynjolfsson, E.(1999)。Bundling Information Goods: Pricing, Profits, and Efficiency。Management Science,45(12),1613-1630。  new window
6.Noble, Stephanie M.、Phillips, Joanna(2004)。Relationship hindrance: why would consumers not want a relationship with a retailer?。Journal of Retailing,80(4),289-303。  new window
7.Bloemer, J.、Ruyter, K. D.(1999)。Customer Loyalty in High and Low Involvement Service Settings: The Moderating Impact of Positive Emotions。Journal of Marketing Management,15(4),315-331。  new window
8.Chung, Jaihak、Rao, Vithala. R.(2003)。A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles。Journal of Marketing Research,40(2),115-130。  new window
9.Harlam, B. A.、Lodish, L. M.(1995)。Modeling Consumers' Choices of Multiple Items。Journal of Marketing Research,32,404-418。  new window
10.Hitt, L. M.、Chen, Pei-yu(2005)。Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods。Management Science,51(10),1481-1493。  new window
11.Johnson, Michael D.、Herramann, Andreas、Bauer, Hans H.(1999)。The Effects of Price Bundling on Consumer Evaluations of Product Offerings。International Journal of Research in Marketing,16(2),129-143。  new window
12.Koku, P. S.(1995)。Price Signaling: Does It Ever Work?。The Journal of Consumer Marketing,12(1),45-50。  new window
13.Legarreta, José M. Barrutia、Miguel, Carmen Echebarria(2004)。Collaborative Relationship Bundling: A New Angle on Services Marketing。International Journal of Service Industry Management,15(3/4),264-283。  new window
14.Rindfleisch, A.、Crockett, D. X.(1999)。Cigarette Smoking and Perceived Risk: A Multidimensional Investigation。Journal of Public Policy Marketing,18(2),159-171。  new window
15.Vandenbosch, M.、Dawar, N.(2002)。Beyond Better Products: Capturing Value in Customer Interactions。MIT Sloan Management Review,43(4),35-43。  new window
16.Mulhern, F. J.、Leone, R. P.(1991)。Implicit Price Bundling of Retail Products: a Multiproduct Approach to Maximizing Store Profitability。Journal of Marketing,55,63-76。  new window
17.Piller, F. T.、Müller, M.(2004)。A New Marketing Approach to Mass Customisation。International Journal of Computer Integrated Manufacturing,17(7),585-594。  new window
18.Simonin, Bernard L.、Ruth, Julie A.(1995)。Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in。Journal of Business Research,33(3),219-230。  new window
19.Slater, S. F.、Narver, J. C.(2000)。Intelligence Generation and Superior Customer Value。Journal of The Academy of Marketing Science,28(1),120-127。  new window
20.Snoj, Boris、Korda, Aleksandra Pisnik、Mumel, Damijan(2004)。The relationships among perceived quality, perceived risk and perceived product value。Journal of Product and Brand Management,13(3),156-167。  new window
21.Guiltinan, J. P.(1987)。The Price Bundling of Services: A Normative Framework。Journal of Marketing,51(2),74-85。  new window
22.Dowling, Grahame R.、Uncles, Mark(1997)。Do Customer Loyalty Programs Really Work?。Sloan Management Review,38(4),71-82。  new window
23.Dodds, W. B.、Monroe, K. B.(1990)。The Effect of Brand and Price Information on Subjective Product Evaluations。Advances in Consumer Research,12(1),85-91。  new window
24.Kahneman, D.、Tversky, A.(1979)。Prospect theory: An analysis of decision under risk。Econometrica,47(2),263-291。  new window
25.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(199007)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
26.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
27.Caruana, A.、Money, A. H.、Berthon, P. R.(2000)。Service Quality and Satisfaction-the Moderating Role of Value。European Journal of Marketing,34(11/12),1338-1353。  new window
28.Soman, Dilip、Gourville, John T.(2001)。Transaction Decoupling: How Price Bundling Affects the Decision to Consume。Journal of Marketing Research,38(1),30-44。  new window
29.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing,75(1),77-105。  new window
30.Hart, C. W.、Johnson, M. D.(1999)。Growing the Trust Relationship。Marketing Management,8(1),8-19。  new window
31.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。  new window
32.Wood, Charles M.、Scheer, Lisa K.(1996)。Incorporating Perceived Risk into Models of Consumer Deal Assessment and Purchase Intent。Advances in Consumer Research,23(1),399-404。  new window
33.Murphy, Patrick E.、Enis, Ben M.(1986)。Classifying Products Strategically。Journal of Marketing,50(3),24-42。  new window
34.Mitchell, V. W.、Greatorex, M.(1993)。Risk perception and reduction in the purchase of consumer services。The Service Industries Journal,13(4),179-200。  new window
35.Stremersch, Stefan、Tellis, Gerard J.(2002)。Strategic Bundling of Products and Prices: A New Synthesis for Marketing。Journal of Marketing,66(1),55-72。  new window
36.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
37.Thaler, Richard H.(1999)。Mental Accounting Matters。Journal of Behavioral Decision Makings,12(3),183-206。  new window
38.Yousafzai, Shumaila Y.、Pallister, John G.、Foxall, Gordon R.(2003)。A Proposed Model of e-trust for Electronic Banking。Technovation,23(11),847-860。  new window
39.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。  new window
40.Oliver, Richard L.、DeSarbo, Wayne S.(1988)。Response Determinants in Satisfaction Judgments。Journal of Consumer Research,14(4),495-507。  new window
41.Agarwal, Sanjeev、Teas, R. Kenneth(2001)。Perceived value: Mediating role of perceived risk。Journal of Marketing Theory and Practice,9(4),1-14。  new window
42.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
43.Bolton, Ruth N.、Lemon, Katherine N.(1999)。A Dynamic Model of Customer's Usage of Services: Usage as an Antecedent and Consequence of Satisfaction。Journal of Marketing Research,36(2),171-186。  new window
44.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
圖書
1.Fuerderer, R.、Herrmann, A.、Wuekbker, G.(1999)。Optimal Bundling-Marketing Strategies for Improving Economic Performance。New York:Springer。  new window
2.Mumel, D.(1999)。Vedenje porabnikov。Maribor:University of Maribor。  new window
3.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
 
 
 
 
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