:::

詳目顯示

回上一頁
題名:選擇性搭售組合之品牌及價格配適對消費者選擇行為之影響
書刊名:輔仁管理評論
作者:李月華 引用關係王盡忠
作者(外文):Lee, Yueh-huaWang, Chin-chung
出版日期:2017
卷期:24:2
頁次:頁19-44
主題關鍵詞:選擇搭售促銷促銷知覺價值品牌知名度Optional-bundle promotionPromotion perceived valueBrand awareness
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:32
  • 點閱點閱:20
期刊論文
1.林陽助、李宜致、林吉祥、林婉婷(20091200)。折扣幅度、促銷方式與品牌知名度對消費者品牌評價及購買意願之影響--以行動電話為例。東吳經濟商學學報,67,1-46。new window  延伸查詢new window
2.Sarin, S.、Sego, T.、Chanvarsuth, N.(2003)。Strategic Use of Bundling for Reducing Consumers' Perceived Risk Associated with the Purchase of New High-Tech Products。Journal of marketing theory and practice,11(3),71-83。  new window
3.Kamins, Michael A.、Folkes, Valerie S.、Fedorikhin, Alexander(2009)。Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free。Journal of Consumer Research,36(4),660-670。  new window
4.Koku, P. S.(1995)。Price Signaling: Does It Ever Work?。The Journal of Consumer Marketing,12(1),45-50。  new window
5.Telser, L. G.(1979)。A Theory of Monopoly of Complementary Goods。The Journal of Business,52(2),211-230。  new window
6.Rajendran, K. N.、Tellis, Gerard J.(1994)。Contextual and Temporal Components of Reference Price。Journal of Marketing,58(1),22-34。  new window
7.Andrews, Melinda L.、Benedicktus, Ray L.、Brady, Michael K.(2010)。The Effect of Incentives on Customer Evaluations of Service Bundles。Journal of Business Research,63(1),71-76。  new window
8.Berry, Leonard L.(2000)。Cultivating Service Brand Equity。Journal of the Academy of Marketing Science,28(1),128-137。  new window
9.Gaeth, Gary J.、Levin, Irwin P.、Chakraborty, Goutam、Levin, Aron M.(1990)。Consumer Evaluation of Multi-Product Bundles: An Information integration Analysis。Marketing Letters,2(1),47-57。  new window
10.Raghubir, Priya(2004)。Free Gift with Purchase: Promoting or Discounting the Brand?。Journal of Consumer Psychology,14(1/2),181-186。  new window
11.魏玉萍、李哲維(20110300)。應用消費價值理論探討消費者選擇即可煮食餐之行為。管理實務與理論研究,5(1),35-53。new window  延伸查詢new window
12.Sheng, S.、Parker, A. M.、Nakamoto, K.(2007)。The effects of price discount and product complementarity on consumer evaluation of bundle component。Journal of Marketing Theory and Practice,15(1),53-64。  new window
13.Lewbel, Arthur(1985)。Bundling of Substitutes or Complements。International Journal of Industrial Organization,3(1),101-107。  new window
14.Yadav, M. S.、Monroe, K. B.(1993)。How Buyers Perceive Saving in a Bundle Price: An Examination of a Bundle's Transaction Value。Journal of Marketing Research,30,350-358。  new window
15.曾忠蕙(20140100)。贈品促銷的價格線索與語意線索評估準則之研究。管理評論,33(1),19-38。new window  延伸查詢new window
16.Chiambaretto, P.、Dumez, H.(2012)。The Role of Bundling in Firms' Marketing Strategies: A Synthesis。Recherche et Applications en Marketing (English Edition),27(2),91-105。  new window
17.Foubert, B.、Gijsbrechts, E.(2007)。Shopper response to bundle promotions for packaged goods。Journal of Marketing Research,44(4),647-662。  new window
18.Hamilton, R. W.、Koukova, N. T.(2008)。Choosing options for products: the effects of mixed bundling on consumers' inferences and choices。Journal of the Academy of Marketing Science,36(3),423-433。  new window
19.Harris, J.、Blair, E. A.(2006)。Consumer preference for product bundles: The role of reduced search costs。Journal of the Academy of Marketing Science,34(4),506-513。  new window
20.Kahneman, D.、Tversky, A.(1979)。Prospect Theory: An Analsis of Decision Under Risk。Econometrica,47(2),363-391。  new window
21.Khan, U.、Dhar, R.(2010)。Price-framing effects on the purchase of hedonic and utilitarian bundles。Journal of Marketing Research,47(6),1090-1099。  new window
22.Palmeira, M. M.、Srivastava, J.(2013)。Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers。Journal of Consumer Research,40(4),644-656。  new window
23.Popkowski Leszczyc, P. T.、Häubl, G.(2010)。To bundle or not to bundle: Determinants of the profitability of multi-item auctions。Journal of Marketing,74(4),110-124。  new window
24.Sett, Rahul Kumar(2014)。A Product and a Price Bundle in an Efficient Choice Set: How Do Choice Framing and Goal Orientation Influence Preferences?。Journal of Marketing Theory and Practice,22(3),285-298。  new window
25.Sharpe, K. M.、Staelin, R.(2010)。Consumption effects of bundling: consumer perceptions, firm actions, and public policy implications。Journal of Public Policy and Marketing,29(2),170-188。  new window
26.Sheng, Shibin、Pan, Yue(2009)。Bundling as a New Product Introduction Strategy: The Role of Brand Image and Bundle Features。Journal of Retailing and Consumer Services,16(5),367-376。  new window
27.Tanford, Sarah、Erdem, Mehmet、Baloglu, Seyhmus(2011)。Price Transparency of Bundled Vacation Packages。Journal of Hospitality and Tourism Research,35(2),213-234。  new window
28.Wang, X.、Sun, L.、Keh, H. T.(2013)。Consumer responses to variety in product bundles: The moderating role of evaluation mode。International Journal of Research in Marketing,30(4),335-342。  new window
29.Stremersch, Stefan、Tellis, Gerard J.(2002)。Strategic Bundling of Products and Prices: A New Synthesis for Marketing。Journal of Marketing,66(1),55-72。  new window
30.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
31.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
32.李元恕(20070500)。定價組合策略對消費者認知與購買意願之影響。輔仁管理評論,14(2),93-111。new window  延伸查詢new window
33.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing,37(11/12),1762-1800。  new window
34.Dodds, William B.、Monroe, Kent B.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluations。Advances in Consumer Research,12(1),85-90。  new window
學位論文
1.朱永正(2010)。促銷方式對消費者知覺價值、購買意願與忠誠度影響之研究--以屈臣氏連鎖藥妝店為例(碩士論文)。國立中山大學。  延伸查詢new window
2.張雅玉(2001)。貨架擺設、商品組合方式對消費者記憶程度之影響(碩士論文)。國立中央大學。  延伸查詢new window
3.朱隽緜(2011)。品牌策略、銷售促進、品牌形象、品牌知名度與品牌績效之研究--以平價服飾零售產業為實證(碩士論文)。國立臺北科技大學。  延伸查詢new window
4.洪培修(2013)。入口網站橫幅廣告與社群網站廣告對品牌權益影響之比較研究(碩士論文)。淡江大學。  延伸查詢new window
5.張慧萍(2011)。促銷模式對消費者促銷知覺價值與購買意願之研究(碩士論文)。淡江大學。  延伸查詢new window
6.陳勻耀(2008)。組合價格之價格訊息揭露方式對衝動性購買之影響:展望理論的驗證(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
7.陳俊宏(2010)。消費者對電信搭售服務偏好之研究(碩士論文)。淡江大學。  延伸查詢new window
8.Knutsson, E.(2011)。Bundling for consumers?: Understanding complementarity and its effect on consumers' preferences and satisfaction(博士論文)。Umeå universitet。  new window
9.黃麗霞(2002)。贈品促銷型式對消費者的知覺價值與購買意願之影響(博士論文)。國立臺灣大學。new window  延伸查詢new window
圖書
1.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。  new window
2.Aaker, David A.(1996)。Building Strong Brand。Free Press。  new window
3.Aaker, David A.(1991)。Managing Brand Equity: Capitalizing on the Value of Brand Name。Free Press。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE