This research includes discuss up to 33 branches of a securities firm as analysis sample. We evaluate these branches' performance efficiency with Data Envelopment Analysis and Malmquist production index. This study focus on how the branch's excecution ability and customer services affect on performance efficiency and provid suggestions for improvement for managers. The results show there is no significant difference on Technical efficiency across seasons. For the pure technical efficiency, we find upward tendency from 2002 to 2003, which means managerial decision-making have been improving the efficiency. Generally speaking, the type of scale efficiency in 2002 is approaching V type, but the type of scale efficency in 2003 is approaching N type. As for Malmquist index, the mean of index across 33 branches is smaller than one which indicating technology has regressed. We also suggest manager to improve these inefficiency branches through changing inputs and outputs according to the Slack Vraiable Analysis.