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題名：來源國形象、產品知識對消費者產品評價之影響--以化妝保養產品為例
書刊名：國立屏東商業技術學院學報
作者：柯惠玲 引用關係／邱卉萍／胡志勇
作者(外文)：Ko, Hui-ling／Chiu, Hui-ping／Hu, Zhi-yung
出版日期：2007
卷期：9
頁次：頁351-369
主題關鍵詞：來源國形象；產品知識；產品評價；Country-of-origin image；Product knowledge；Product evaluation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:10
  • 點閱點閱:34
期刊論文
1.Cordell, Victor V.(1991)。Competitive Context and Price as Moderators of Country of Origin Preferences。Journal of the Academy of Marketing Science，19(2)，123-128。  new window
2.Lin, C. H.、Kao, D. T.(2004)。The impacts of Country-of-Origin on brand equity。Journal of American of Business，5(1/2)，37-40。  new window
3.Engel, J. F.、Blackwell, R. D.、Martin, R. K.(1995)。Bundling--New Products, New Markets, Low Risk。Sloan Management Review，32，7-14。  new window
4.Li, Fuan、Miniard, P. W.、Barone, M. J.(2000)。The Facilitating Influence of Consumer Knowledge on the Effectiveness of Daily Value Reference Information。Journal of the Academy of Marketing Science，28(3)，425-436。  new window
5.Liefeld, J. P.(2004)。Consumer Knowledge and Use of Country-of-Origin Information at the Point of Purchase。Journal of Consumer Behavior，4，85-96。  new window
6.Srinivasan, Narasimhan、Jain, Subhash C.、Sikand, Kiranjit(2004)。An Experimental Study of Two Dimensions of Country-of-Origin (Manufacturing Country And Branding Country) Using Intrinsic and Extrinsic Cues。International Business Review，13(1)，65-82。  new window
7.Schaefer, A.(1997)。Consumer Knowledge and Country of Origin Effects。European Journal of Marketing，31，56-72。  new window
8.Park, C. W.、Moon, B. J.(2003)。The Relationship between Product Involvement and Product Knowledge: Moderating Roles of Product Type and Product Knowledge type。Psychology and Marketing，21(1)，977-997。  new window
9.Chiou, J. S.(2003)。The Impact of Country of Origin on Pretrial and Post-Trial Product Evaluations: The Moderating Effect of Consumer Expertise。Psychology and Marketing，20(10)，935-954。  new window
10.Manrai, L. A.、Lascu, D. N.、Manrai, A. K.(1998)。Interactive Effects of Country of Origin and Product Category on Product Evaluations。International Business Review，7，591-615。  new window
11.Raju, P. S.、Lonial, S. C.、Mangold, W. G.(1995)。Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation。Journal of Consumer Psychology，4，153-180。  new window
12.Roger, T. M.、Kaminski, P. F.、Schoenbachler, D. D.、Gordon, G. L.(1994)。The Effect of Country-of-Origin Information on Consumer Purchase Decision Processes When Price and Quality Information Are Available。Journal of International Consumer Marketing，7(2)，73-109。  new window
13.Spence, M.(1977)。Consumer Misperceptions, Product Failure and Producer Liability。Review of Economic Studies，44(3)，561-572。  new window
14.Cordell, V. V.(1992)。Effects of Consumer Preferences for Foreign Sourced Products。Journal of International Business Studies，23(2)，251-269。  new window
15.Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research，12(1)，1-16。  new window
16.Johnson, Eric J.、Russo, J. Edward(1984)。Product Familiarity and Learning New Information。Journal of Consumer Research，11(1)，542-550。  new window
17.邱志聖、巫立宇、陳仲熙(20010600)。產品知識及來源國形象對顧客滿意度之影響--Elaboration Likelihood Model之理論應用。管理學報，18(2)，185-212。new window  延伸查詢new window
18.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing，62(2)，46-59。  new window
19.Schooler, Robert D.(1971)。Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.。Journal of International Business Studies，2(1)，71-80。  new window
20.Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies，25(3)，579-604。  new window
21.Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research，13(4)，411-454。  new window
22.Park, C. Whan、Mothersbaugh, David L.、Feick, Lawrence(1994)。Consumer Knowledge Assessment。Journal of Consumer Research，21(2)，71-82。  new window
23.Bilkey, Warren J.、Nes, E. B.(1982)。Country-of-origin effects on product evaluations。Journal of International Business Studies，13(1)，89-100。  new window
24.Chao, Paul(2001)。The moderating effects of country of assembly, country of parts, and country of design on hybrid product evaluations。Journal of Advertising，30(4)，67-81。  new window
25.Shimp, T. A.、Bearden, W. O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions。Journal of Consumer Research，9(1)，38-46。  new window
26.Ahmed, Sadrudin A.、D'Astous, Alain(1996)。Country-of-Origin and Brand Effects: A Multi-Dimensional and Multi-Attribute Study。Journal of International Consumer Marketing，9(2)，93-115。  new window
27.Han, C. M.、Terpstra, V.(1988)。Country-of-origin effects for uni-national and bi-national products。Journal of International Business Studies，19(2)，235-255。  new window
28.Roth, Martin S.、Romeo, Jean B.(1992)。Matching product category and country image perceptions: A framework for managing country-of-origin effects。Journal of International Business Studies，23(3)，477-497。  new window
29.Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science，28(2)，278-290。  new window
30.Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research，14(1)，83-95。  new window
31.Ahmed, Zafar U.、Johnson, James P.、Yang, Xia、Fatt, Chen Kheng、Teng, H. S.、Boon, L. C.(2004)。Does country of origin matter for low-involvement products?。International Marketing Review，21(1)，102-120。  new window
32.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
33.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。  new window
會議論文
1.Olson, Jerry C.、Jacoby, Jacob(1972)。Cue Utilization in the Quality Perception Process。Third Annual Conference of the Association for Consumer Research。Association for Consumer Research。167-179。  new window
學位論文
1.蔡宜蓉(2004)。來源國形象、品牌聲譽、品牌個性對複合品牌知覺品質的影響(碩士論文)。輔仁大學。  延伸查詢new window
2.Krishnakumar, P.(1974)。An Exploratory Study of the Influence of Country of Origin on the Product Images of Persons from Selected Counties(博士論文)。The University of Florida。  new window
3.Tongberg, R. C.(1972)。An Empirical Study of Relationship between Dogmatism and Consumer Attitudes toward Foreign Products(博士論文)。Pennsylvania State University。  new window
圖書
1.Peter, J. P.、Donnelly, J. H.、李芝屹、詹家和、施惠娟、簡明輝(2003)。行銷管理。台北市：麥格羅希爾。  延伸查詢new window
2.經濟部工研院(2006)。台灣化妝保養品產業進出口分析。台北：經濟部。  延伸查詢new window
3.Engle, J. F.、Blackwell, R. D.、Miniard, P. W.、王志剛、謝文雀(1995)。消費者行為。臺北：華泰書局。  延伸查詢new window
圖書論文
1.Petty, R. E.、Cacioppo, J. T.(1983)。Central and Peripheral Routes to Persuasion: Application to Advertising。Advertising and Consumer Psychology。Lexington：Lexington Books。  new window
 
 
 
 
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