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題名:運動迷國族感對賽事轉播收視動機與行為之影響
書刊名:體育學報
作者:胡婉玲蔡明宏 引用關係
作者(外文):Hu, Wan-lingTsai, Ming-hong
出版日期:2008
卷期:41:1
頁次:頁51-68
主題關鍵詞:美國職棒大聯盟王建民偏最小平方法Major league baseballChien-Ming WangPartial least squares
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:13
  • 點閱點閱:73
期刊論文
1.Balabanis, George、Diamantopoulos, A.、Mueller, R. D.、Melewar, T. C.(2001)。The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies。Journal of International Business Studies,32(1),157-175。  new window
2.莫季雍(20020500)。2000年奧運電視轉播閱聽眾的收視動機、行為與評價。臺灣體育運動管理學報,1,55-70。new window  延伸查詢new window
3.林淑華(20050400)。大臺北地區女性閱聽眾收視電視運動節目行為、動機與滿意度之研究。臺灣體育運動管理學報,3,127-142。new window  延伸查詢new window
4.楊苑青(20020500)。職棒觀賞動機與滿意度之研究:運動網民的觀點。臺灣體育運動管理學報,1,209-226。new window  延伸查詢new window
5.Shankarmahesh, M. N.(2006)。Consumer ethnocentrism: An integrative review of its antecedents and consequences。International Marketing Review,23(2),146-172。  new window
6.Kaiser, Henry F.(1974)。An index of factorial simplicity。Psychometrika,39(1),31-36。  new window
7.Wasko, Molly McLure、Faraj, Samer(2005)。Why should I share? Examining social capital and knowledge contribution in electronic networks of practice。MIS Quarterly,29(1),35-57。  new window
8.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
9.石之瑜(1999)。民族主義與族群態度的心理分析文獻。理論與政策,13(2),113-141。new window  延伸查詢new window
10.辜巧慧(2007)。王建民旋風-美國職棒大聯盟收視表現與效益探討。尼爾森媒體研究,1,3-6。  延伸查詢new window
11.Evans, M. D. R.(1996)。International sport and national pride, Australia 1995。A Worldwide Attitudes,22,1-8。  new window
12.Evans, M. D. R.,、Kelly, J.(2002)。National pride in the developed world; survey data from 24 nations。International Journal of Public Opinion Research,14(3),303-338。  new window
13.Heaven, P. C. L.、Rajab, D.、Ray, J. J.(1985)。Patriotism, racism, and the disutility of the ethnocentrism concept。Journal of Socail Psychology,125(2),181-185。  new window
14.Kottasz, R.,、Bennett R.(2006)。Ethnocentric tendency amongst arts audiences。International Journal of Nonprofit and Voluntary Sector Marketing,11(4),303-317。  new window
15.Malcolm, D.(2001)。It's not Cricket。Journal of Historical Sociology,14,253-275。  new window
16.Rosenblatt, P. C.(1964)。Origins and effects of group ethnocentrism and nationalism。The Journal of Conflict Resolution,8(2),131-146。  new window
17.Shimp, T. A.,、Sharma, S.(1987)。Consumer ethnocentrism: Constriction and validation of the CETSCALE。Journal of Marketing Research,24,280-289。  new window
18.Yu, J.,、Dan, G.(2006)。Nationalism and national identity in Taiwanese baseball。Nine: A Journal of Basball History and Culture,14(2),27-39。  new window
會議論文
1.Hooghe M., Reeskens, T., Stolle, D.,、Trappers, A.(2006)。Ethnic diversity, trust and ethnocentrism in Europe: A multilevel analysis of 21 European countries。  new window
圖書
1.汪志堅(2006)。消費者行為。臺北:全華。  延伸查詢new window
2.Rokeach, M.(1979)。Understanding human values: Individual and social。New York:Free Press。  new window
3.Sumner, William G.(1906)。Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and Morals。Ginn and Company。  new window
4.Robbins, S. P.(2003)。Organization behavior。Upper Saddle River, NJ:Pearson Education。  new window
5.Hoyer, W. D.、Macinnis, D. J.(2001)。Consumer Behavior。Boston:Houghton Mifflin Company。  new window
6.Booth, Ken(1979)。Strategy and ethnocentrism。London:Croom-Helm。  new window
7.Kecmanovic, Dusan(1996)。The Mass Psychology of Ethnonationalism。London。  new window
8.Levine, Robert A.、Campbell, Donald T.(1972)。Ethnocentrism: Theories of Conflict, Ethnic, Attitudes and Group Behavior。John Wiley & Sons, Inc.。  new window
9.徐光國(1996)。社會心理學。五南。  延伸查詢new window
10.Gellner, Ernest(1983)。Nations and Nationalism。Cornell University Press。  new window
11.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex:Harcourt College Publishers。  new window
12.Howard, C. M.(1997)。Contemporary cultural anthropology (5th ed.)。Upper Saddle River, NJ。  new window
13.Yoshino, K.(1999)。Consuming ethnicity and nationalism: Asian experiences。London。  new window
圖書論文
1.Vallerand, Robert J.(1997)。Toward a hierarchical model of intrinsic and extrinsic motivation。Advances in Experimental Social Psychology。Academic Press。  new window
 
 
 
 
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