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題名:基於轉換成本觀點探討部落格平臺之顧客保留影響因素
書刊名:電子商務學報
作者:皮世明葉俐君
作者(外文):Pi, Shih-mingYe, Li-jyun
出版日期:2007
卷期:9:4
頁次:頁925-944
主題關鍵詞:轉換成本顧客保留部落格使用者特性網站特性Switching costCustomer retentionBlogUser characteristicWebsite characteristic
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:32
期刊論文
1.Weiss, Allen M.、Anderson, Erin(1992)。Converting from Independent to Employee Salesforces: The Role of Perceived Switching Costs。Journal of Marketing Research,29(1),101-115。  new window
2.史倩玲(2005)。解讀Blog全球旋風!。數位時代雙週,108,56-58。  延伸查詢new window
3.Burnham, T. A.、Frels, J. K.、Mahajan, V.(2003)。Consumer switching costs: a typology, antecedents, and consequence。Journal of the Academy of Marketing Science,31(2),109-126。  new window
4.Klemperer, P. D.(1995)。Competition When Consumer Have Switching Cost: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade。Review of Economic Studies,62(4),515-539。  new window
5.Liang, T. P.、Huang, J. S.(1998)。An empirical study on consumer acceptance of products on electronic market: A transaction cost model。Decision Support Systems,24(1),29-43。  new window
6.Bolton, R. N.、Kannan, P. K.、Bramlett, M. D.(2000)。Implications of loyalty program membership and service experiences for customer retention and value。Journal of the Academy of Marketing Science,28(1),95-108。  new window
7.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
8.Jackson, B. B.(1985)。Build Customer Relationships that Last。Harvard Business Review,63(6),120-128。  new window
9.Ranaweera, C.、Prabhu, J.(2003)。The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting。International Journal of Service Industry Management,14(4),374-395。  new window
10.Gerpott, Torsten J.、Rams, Wolfgang、Schindler, Andreas(2001)。Customer Retention, Loyalty, and Satisfaction in the German Mobile Cellular Telecommunications Market。Telecommunications Policy,25(4),249-269。  new window
11.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science,17(1),45-65。  new window
12.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing,76(2),259-274。  new window
13.Ping, Robert A. Jr.(1993)。The effects of satisfaction and structural constraints on retailer exiting, voice, loyalty, opportunism, and neglect。Journal of Retailing,69(3),320-352。  new window
14.DeLone, William H.、McLean, Ephraim R.(1992)。Information Systems Success: The Quest for the Dependent Variable。Information Systems Research,3(1),60-95。  new window
15.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
16.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
17.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
18.李欣岳、張漢宜、郭芷婷、卜繁裕、黃懿慈(2005)。部落格來了席捲企業的Blog Inc.新勢力。e天下,55,82-113。  延伸查詢new window
19.Cross, L.(1999)。Customer Intimacy Is the Real Goal。Graphic Arts Monthly,71,81-89。  new window
20.Chen, P. Y.、Hitt, L. M.(2002)。Measuring Switching Costs and the Determinants of Customers Retention in Internet-enabled Businesses: A Study of the Online Brokerage Industry。Information Systems Research,13(3),255-276。  new window
21.Grant, W. H.、Schlesinger, L. A.(1995)。Realize Your Customers Full Profit Potential。Harvard Business Review,73(4),59-72。  new window
會議論文
1.Robert, T. L.(1998)。Are newsgroups virtual communities?。The Annual ACM SIGCHI Conference on Human Factors in Computing Systems。New York:ACM Press。360-367。  new window
2.Schubert, P.(2000)。The pivotal role of community building in electronic commerce。33 Hawaii International Conference on System Sciences。  new window
學位論文
1.李郁菁(2000)。影響虛擬社群成員忠誠度產生之因素探討(碩士論文)。國立中山大學。  延伸查詢new window
2.林宜錚(2001)。顧客轉換因素之探討--以行動電話門號業者為例(碩士論文)。國立成功大學。  延伸查詢new window
3.李敏正(2003)。延伸計劃行為理論以預測WWW持續使用之研究,0。  延伸查詢new window
4.黃似塤(2005)。影響網路交易顧客保留意圖之研究-以網路下單為例,0。  延伸查詢new window
5.盧建廷(2003)。廠商行銷活動對顧客保留之影響-以行動電話服務業為例,0。  延伸查詢new window
圖書
1.Blood, R.(2000)。Weblogs: A History and Perspective。We've Got Blog。Cambridge, MA:Perseus Publishing。  new window
2.Schmalensee, R.、Willig, R.(1986)。Handbook of Industrial Organization。Handbook of Industrial Organization。Amsterdam, Netherlands。  new window
其他
1.創市際市場研究顧問(20051031)。「部落格使用意見調查」研究報告(二),http://www.insightxplorer.com/specialtopic/blog_1031_05.html, 2012/03/12。  延伸查詢new window
2.創市際市場顧問研究團隊(2005)。「部落格使用意見調查」研究報告(一),0。  延伸查詢new window
3.資策會(2005)。臺灣網路使用者行為分析,0。  延伸查詢new window
圖書論文
1.Krishnamurthy, S.(2002)。The multidimensionality of blog conversations: The virtual enactment of september 11。Internet Research 3.0: net/work/theory。  new window
 
 
 
 
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