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題名：你今天blog了嗎：部落格電影口碑之信任效果研究
書刊名：電子商務學報
作者：周軒逸 引用關係／陳怡伶／練乃華 引用關係
作者(外文)：Chou, Hsuan-yi／Chen, Yi-ling／Lien, Nai-hwa
出版日期：2010
卷期：12:4
頁次：頁661-692
主題關鍵詞：部落格；電子口碑；信任；自我驗證假說；Blog；Electronic word-of-mouth；Trust；Self-validdation hypothesis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:13
  • 點閱點閱:100
期刊論文
1.Kempf, D. S.、Palan, K. M.(2006)。The effects of gender and argument strength on the processing of word-of-mouth communication。Academy of Marketing Studies Journal，10(1)，1-18。  new window
2.Petroshius, Susan M.、Crocker, Kenneth E.(1989)。An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations。Journal of the Academy of Marketing Science，17(3)，217-225。  new window
3.皮世明、葉俐君(2007)。基於轉換成本觀點探討部落格平台之顧客保留影響因素。電子商務學報，9(4)，925-944。new window  延伸查詢new window
4.Thorson, K. S.、Rodgers, S.(2006)。Relationships between Blogs as eWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction。Journal of Interactive Advertising，6(2)，5-44。  new window
5.Briñol, P.、Petty, R. E.、Tormala, Z. L.(2004)。Self-validation of Cognitive Responses to Advertisements。Journal of Consumer Research，30(4)，559-573。  new window
6.Smith, R.E.、Vogt, C.A.(1995)。The effects of integrating advertising and negative word-of-mouth communications on message processing and response。Journal of Consumer Psychology，4(2)，133-151。  new window
7.Metzger, M. J.、Flanagin, A. J.、Eyal, K.、Lemus, D. R.、McCann, R. M.(2003)。Credibility for the 21st Century: Integrating perspectives on source, message, and media credibility in the contemporary media environment。Communication yearbook，27，293-336。  new window
8.Derbaix, C. and Vanhamme, J.(2003)。Inducing word-of-mouth by eliciting surprise - Apilot investigation,。Journal of Economic Psychology，24，99-116。  new window
9.Moorman, C.、Deshpande, R.、Zaltman, G.(1993)。Factors effecting trust in market research relationships。Journal of Marketing，57(1)，81-101。  new window
10.Eliashberg, Jehoshua、Elberse, Anita、Leenders, Mark A. A. M.(2006)。The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions。Marketing Science，25(6)，638-661。  new window
11.Hart, C. W.、Johnson, M. D.(1999)。Growing the Trust Relationship。Marketing Management，8(1)，8-19。  new window
12.Bower, A. B.、Landreth, S.(2001)。Is Beauty Best? Highly versus Normally Attractive Models in Advertising。Journal of Advertising，30(1)，1-12。  new window
13.McMillan, S. J.、Hwang, J. S.(2002)。Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity。Journal of Advertising，31(3)，29-42。  new window
14.方世榮、張苑惠(20061200)。網路口碑形成之影響因素：以網路涉入程度與虛擬社群管理為干擾因素。電子商務學報，8(4)，499-531。new window  延伸查詢new window
15.Rice, R. E.(1993)。Media appropriateness: Using social presence theory to compare traditional and new organizational media。Human Communication Research，19(4)，451-484。  new window
16.Chiou, J. S.(2004)。The antecedents of consumers' loyalty toward Internet service providers。Information & Management，41(6)，685-695。  new window
17.Liu, Yong(2006)。Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue。Journal of Marketing，70(3)，74-89。  new window
18.Jap, S. D.(2001)。The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle。Journal of Personal Selling and Sales Management，21(2)，95-108。  new window
19.Ha, Louisa、James, E. Lincoln(1998)。Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites。Journal of Broadcasting and Electronic Media，42(4)，457-474。  new window
20.Huang, Chun-Yao、Shen, Yong-Zheng、Lin, Hong-Xiang、Chang, Shin-Shin(2007)。Bloggers' Motivations and Behaviors: A Model。Journal of Advertising Research，47(4)，472-484。  new window
21.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing，61(2)，35-51。  new window
22.Ridings, Catherine M.、Gefen, David、Arinze, Bay(2002)。Some Antecedents and Effects of Trust in Virtual Communities。Journal of Strategic Information Systems，11(3/4)，271-295。  new window
23.Murphy, G. B.、Blessinger, A. A.(2003)。Perceptions of no-name recognition business to consumer e-commerce trustworthiness: The effectiveness of potential influence tactics。Journal of High Technology Management Research，14(1)，71-92。  new window
24.Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing，15(3)，31-40。  new window
25.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。  new window
26.Gefen, David(2000)。E-commerce: The role of familiarity and trust。Omega: The International Journal of Management Science，28(6)，725-737。  new window
27.Gaziano, Cecilie、McGrath, Kristin(1986)。Measuring the Concept of Credibility。Journalism Quarterly，63(3)，451-462。  new window
28.Johnson, Thomas J.、Kaye, Barbara K.(2004)。Wag the Blog: How Reliance on Traditional Media and the Internet Influence Credibility Perceptions of Weblogs among Blog Users。Journalism and Mass Communication Quarterly，81(3)，622-642。  new window
29.Kahle, Lynn R.、Homer, Pamela M.(1985)。Physical attractiveness of the celebrity endorser: A social adaptation perspective。Journal of Consumer Research，11(4)，954-961。  new window
30.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising，19(3)，39-52。  new window
31.Pascal, Vincent J.、Sprott, David E.、Muehling, Darrel D.(2002)。The influence of evoked nostalgia on consumers' responses to advertising: An exploratory study。Journal of Current Issues and Research in Advertising，24(1)，39-47。  new window
32.張漢宜(2006)。“Web 2.0 後遺症垃圾部落格風暴來襲”。《天下雜誌》，355期。  延伸查詢new window
33.Arpan, L. M.(2002)。When in Rome? The effects of spokesperson ethnicity on audience evaluation of crisis communication,。Journal of Business Communication，39;(3)，314-339。  new window
34.Bauer, H. H., Grether, M., and Leach, M.(2002)。Building customer relationships over the internet。Industrial Marketing Management，31，155-163。  new window
35.Byrne, D. and Clore, G. L.(1967)。Effectance arousal and attraction。Journal of Personality and Social Psychology，6;(4)，638。  new window
36.Byrne, D. and Nelson, D.(1965)。The effect of topic importance and attitude similarity-dissimilarity in a multistranger design。Psychonomic Science，3;(3)，449-450。  new window
37.Davis, D.(1981)。Implications of interaction versus effectance as mediators of the similarity-attraction relationship。Journal of Experimental Social Psychology,，17;(1)，96-116。  new window
38.Deshpande, R. and Stayman, D. M.(1994)。'A tale of two cities: Distinctiveness theory and advertising effectiveness。Journal of Marketing Research，31;(1)，57-64。  new window
39.Fitzgibbon, C. and White, L.(2005)。The role of attitudinal loyalty in the development of customer relationship management strategy within service firms,。Journal of Financial Services Marketing，9;(3)，214-231。  new window
40.Godes, D.、Mayzline, D.(2004)。Using online conversation to study word-of-mouth communication。Marketing Science，23(4)，545-560。  new window
41.Jones, E., Moore, J. N., Stanaland, A. J. S., and Wyatt, R. A. J.(1998)。Salesperson race and gender and the access and legitimacy paradigm: Dos difference make a difference?。Journal of Personal Selling & Sales Management，18;(4)，71-88。  new window
42.Muehling, D. D. and Sprott, D. E.(2004)。'The power of reflection,。Journal of Advertising,，33(3)，25-35。  new window
43.Petty, R. E., Brinol, P., and Tormala, Z. L.(2002)。Thought confidence as a determinant of persuasion: The self-validation hypothesis,。Journal of Personality and Social Psychology，82;(5)，722-741。  new window
44.Price, L. L., Feick, L. F., and Higie, R. A.(1989)。Preference heterogeneity and coorientation as determinants of perceived informational influence。Journal of Business Research,，19，227-242。  new window
45.Putrevu, S.(2001)。Exploring the origins and information processing difference between men and women: Implications for advertisers。Academy of Marketing Science Review，2001(10)，1-14。  new window
46.Scherer, S. E. and Schiff, M. R.(1973)。'Perceived intimacy, physical distance and eye contact,。Perceptual and Motor Skills，36，835-841。  new window
47.Stotland, E., Zander, A., and Natsoulas, T.(1961)。Generalization of interpersonal similarity。Journal of Abnormal and Social Psychology，62，250-256。  new window
會議論文
1.李宜芳(2007)。Web 2.0下的部落格發展與政治行銷。南臺灣資訊科技與應用研討會，262-269。  延伸查詢new window
研究報告
1.Lenhart, A. and Fox, S.(2006)。'Bloggers: A portrait of the internet's new story tellers。  new window
學位論文
1.劉麟書(2001)。人際信任整合模型之研究(碩士論文)。銘傳大學。  延伸查詢new window
2.朱嘉儀(2006)。個人工作者知名度與Blog特性對Blog忠誠度之影響(碩士論文)。臺灣大學。  延伸查詢new window
3.周恆甫(2005)。臺灣地區網路媒體Blog發展與應用之初探研究--以「交通大學無名小站」為例(碩士論文)。國立臺灣藝術大學。  延伸查詢new window
4.王琳(2006)。blog訊息信任影響口碑說服效果之研究(碩士論文)。國立臺灣科技大學。  延伸查詢new window
5.劉基欽(2005)。BLOG特性對BLOG信任之影響(碩士論文)。國立台灣科技大學。  延伸查詢new window
6.錢欣樺(2006)。網路口耳相傳訊息與企業回應策略對消費者態度之影響－以購物網站為例(碩士論文)。臺灣大學。  延伸查詢new window
7.黃聆怡(2008)。電子口碑效果與網路合購行為之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
8.蕭偉強(2007)。網路評價一致性與分佈變異性對消費者觀賞電影之影響(碩士論文)。國立臺灣師範大學。  延伸查詢new window
9.陳信宏(2006)。從Blog使用目的，探索部落格商機(碩士論文)。國立臺灣科技大學。  延伸查詢new window
10.張嘉馨(2005)。女性產品廣告代言人性別、美感類型與產品形象搭配之廣告效果(碩士論文)。國立臺灣大學。  延伸查詢new window
11.孫崇義(2006)。《Blog 意見領袖形成及傳播特質初探》，台北市。  延伸查詢new window
12.郭幼龍(1999)。《民眾對台灣電影的評價與電影消費行為之關係研究》，台北市。  延伸查詢new window
13.黃國禎(2005)。《初探BLOG 在企業內部溝通的可能性》，台北市。  延伸查詢new window
圖書
1.Spence, A. Michael(1974)。Market Signaling: Informational Transfer in Hiring and Related Screening Process。Cambridge, MA：Harvard University Press。  new window
2.Short, John A.、Williams, Ederyn、Christie, Bruce(1976)。The Social Psychology of Telecommunications。John Wiley & Sons。  new window
3.台灣媒體白皮書(2006)。《台灣媒體白皮書》。台北。  延伸查詢new window
4.Fievet, C. and Turrettini, E.(2006)。Blog Story (1st ed)。United State:。  new window
5.陳建勳(譯)；Gillmor, D.(2004)。《草根媒體─部落格傳奇》。北市。  延伸查詢new window
6.Goodman, B.(2001)。Merchants of Cool。US。  new window
7.Heeter, C.(1989)。Implication of new interactive technologies for conceptualizing communication。Media Use in the Information Age: Emerging Patterns of Adoption and Consumer Use。NJ。  new window
圖書論文
1.Rafaeli, Sheizaf(1988)。Interactivity: From New Media to Communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Sage。  new window
 
 
 
 
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