A Selection Hierarchy for Possible Strategic Alliances of Taiwanese Telecom Operators_

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題名：	A Selection Hierarchy for Possible Strategic Alliances of Taiwanese Telecom Operators
書刊名：	Asia Pacific Management Review
作者：	Hwang, Kevin P.／Huang, Yi-ting／Wang, Ming-kuen
出版日期：	2007
卷期：	12:6
頁次：	頁311-321
主題關鍵詞：	Strategic alliance；Selection criteria；Fuzzy delphi；Fuzzy AHP
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(0) 專書(1) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:14

With the trend towards globalization, the competitive challenges that enterprises have to encounter in the market are much larger than before. In this climate strategic alliances were considered as a pragmatic and effective way by which enterprises could grow and maintain a competitive position in the new millennium. However up to 70% of alliances typically fail (Gonzalez, 2001). Research indicates that managers attribute preparations for the alliance as a key attribute to failure (Cyrus, 2000). In this paper we identified and evaluated the criteria used by those in the Taiwanese telecoms industry for selecting strategic alliances partners. Fuzzy Delphi was initially used to sieve the selection criteria drawn from related literature. Managers from a large telecom company were then asked to evaluate the importance of those criteria. Finally Fuzzy AHP was used to calculate the weight of the criteria. The results of this research show that the most important criterion for selection is the prior experience of cooperation.

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期刊論文
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2.	陳彥邦(2002)。模糊多準則應用在航空公司選擇策略聯盟夥伴之研究，0。延伸查詢

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1.	Aaker, D. A.(1992)。Developing Business Strategies。New York, NY：John Wiley & Sons。
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3.	Yoshino, Michael Y.、Rangan, U. Srinivasa(1995)。Strategic alliances: An entrepreneurial approach to globalization。Boston, Mass：Harvard Business School Press。
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6.	Narayanan(2001)。Organization Theory: A Strategic Approach。Organization Theory: A Strategic Approach。Boston, MA。
7.	The Directorate of General Telecommunications Ministry of Transportation and Communications(2004)。Telecommunications Competitiveness Analysis in Taiwan, III。Telecommunications Competitiveness Analysis in Taiwan, III。Taipei。
8.	Schilling, M. A.(2005)。Strategic Management Technological Innovation。Strategic Management Technological Innovation。New York, NY。

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