Coffee chain stores have been flourishing as to declare that the culture of coffee dietary has become part of our life. Experience is living. The reason of the popularity of coffee stores is the living style that they offer, a pleasant consumer experience of living. This study attempts to explore consumers' behaviors through the consuming experience in coffee chain stores. As the result shows that coffee chain stores indeed provide a "third place" other than home and office. They feature as the followings: 1. main consumer group consisted of young workers and students; 2. consumer favorites: a. ready-brewed coffee, b. professional service attitudes, c. delicious cakes and comfortable sofas; 3.bright, modern and European-styled environment; 4. enjoyable music and comfortable seats as well as display windows with abundant cakes in them and good service attitudes; 5. most importantly, a cup of heavy and flavorful ready-brewed coffee. Living is experience. The consuming experience in coffee chain stores produces the third space for workers and students. It is a manifestation of living style. Through this research, we can have some light on the core value of human life which lies in living experience and related meanings.