儘管談論全球化的論文已汗牛充棟，但本文嘗試填補一些空缺，不僅論討論面向(faces)，也涉及深度(spaces)。自上個世紀開始科技的突飛猛進，導致商業交易模式也跟著快速改變，並重新塑造了行銷活動，在世人開始享受全球化所帶來的好處前，同時也徒增區域性衝突。究竟全球化將是通往奇妙聖境的使橋？抑或是跨國企業一帆風順後的終點？在促進全球化的動態過程間，本文企圖探討其所帶來建設性與破壞性的矛盾性議題。隨著科技的進步，可以確定的是，在不久的未來，掌握知識將是建立跨國行銷工具的極重要資源。

It would be easy to argue that what the world needs now is not another globalisation article. It is therefore a testament to this paper does more than put a gloss on familiar material and claim to plug a neglected gap with respect to a holistic treatment of all of the important dimensions of globalization. The paper examine globalization and growing structural dominance accompanied by in-depth exposes of the varied, yet interwoven, 'spaces' and 'faces' of globalization. If the ‘faces' come into focus less clearly than the 'spaces', it is a testament to highlight the geographical dynamics of the processes driving globalization. Due to the both creative and destructive nature of the globalization, this study aims to discuss the dilemma is whether the globalized singularity will be a bridge to wonderland or if it will mean the end of smooth-going business for multinational enterprises (MNEs). This text relies on a comparative study of the meanings attributed to globalization and regionalization. The present text argues that extrapolating from last century's scientific progress, this century will be marked by unprecedented technological breakthroughs. As technologies allow for greater increases in international trade flow, the result will be an explosion in business progress that will reshape marketing practices. We may reach a point, a singularity, where humankind will undergo a deeper change than in the past hundreds years. In addition to incalculable benefits, globalization also yields increasing regional conflicts. Soon, knowledge may be the only resource necessary to build tools of international marketing.