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外文摘要
引文資料
題名:
建構懷舊情緒量表之研究--以地方老街為例
書刊名:
行銷評論
作者:
蔡明達
/
許立群
作者(外文):
Tsai, Ming-ta
/
Hsu, Li-chun
出版日期:
2007
卷期:
4:2
頁次:
頁163-185
主題關鍵詞:
懷舊情緒
;
量表建構
;
地方老街
;
Nostalgia emotions
;
Scale development
;
Old streets
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
3
) 博士論文(
1
) 專書(0) 專書論文(0)
排除自我引用:
3
共同引用:0
點閱:36
本研究旨在探討旅遊情境之消費者懷舊情緒,並發展懷舊情緒量表,透過實證驗證其信度與效度。懷舊情緒爲消費者經由旅遊情境所喚起其對於過往人、事、物的記憶,而產生的心理反應狀態。懷舊情緒量表的編制過程分成五個步驟:(一)消費者深度訪談,(二)訪談整理與題項設計,(三)前測問卷發放與題項刪減,(四)正式問卷資料蒐集,(五)量表信度與效度檢驗。從地方老街消費者的資料分析發現,懷舊情緒可涵蓋溫暖情懷、精美情懷、感觸情懷、休閒情懷以及歷史情懷等五項構面, 最後本研究將量表題項精簡爲二十五題。研究結果顯示本量表內部一致性高,採用驗證性因素分析後,發現懷舊情緒量表之衡量模式適配度佳。本研究進而提出理論和實務建議,闡述此量表在學術研究的貢獻,並如何運用地方文化產業推展體驗行銷。
以文找文
The purpose of this study is to explore consumer's nostalgia emotions in tourism context, and to develop and validate the nostalgia emotions scale. Nostalgia emotions are defined as a mental state of readiness that arises from memorized persons, events, or objects by tourism environment. There are five stages in this nostalgia emotions scale development procedure: (1) in-depth interview with customers, (2)analysis of interview and item generation, (3)pre-test and item refinement, (4)data collection, and (5)test of reliability and validity of scale. From the data collected from consumers in Old Streets, nostalgia emotions consist of five distinct dimensions, i.e. warmth, sophistication, memorability, leisure, and historicity emotions, which resulted in 25 items for the scale. The empirical results show the scale is highly internal consistent, and there is a good fit of measurement model with the data. Implications for academic and practical fields are provided for further applications.
以文找文
期刊論文
1.
Russell, J. A.、Steiger, J. H.(1982)。The Structure in Persons' Implicit Taxonomy of Emotions。Journal of Research in Personality,16(4),447-469。
2.
Rucker, D. D.、Petty, R. E.(2004)。Emotion Specificity and Consumer Behavior: Anger, Sadness, and Preference for Activity。Motivation and Emotion,28(1),3-21。
3.
Russell, J. A.、Geraldine, P.(1980)。A Description of Affective Quality Attributed to Enviroments。Journal of Personality and Social Psychology,38(2),311-322。
4.
Werman, D. S.(1977)。Normaland pathological nostalgia。Journal of the American Psychoanalytic Association,25,387-398。
5.
Batra, Rajeev、Stayman, Douglas M.(1990)。The role of mood in advertising effectiveness。Journal of Consumer Research,17(2),203-214。
6.
Havlena, William J.、Holak, Susan L.(1991)。The good old days: Observations on nostalgia and its role in consumer behavior。Advances in Consumer Research,18(1),323-329。
7.
Hirsch, Alan R.(1992)。Nostalgia: A Neuropsychiatric Understanding。Advances in Consumer Research,19(1),390-395。
8.
Holak, S. L.、Havlena, W. J.(1998)。Feeling, fantasies, and memories: An examination of the emotional components of nostalgia。Journal of Business Research,42(3),217-226。
9.
Bagozzi, Richard P.、Gopinath, Mahesh、Nyer, Prashanth U.(1999)。The role of emotions in marketing。Journal of the Academy of Marketing Science,27(2),184-206。
10.
Butler, R. N.(1963)。The life review: An interpretation of reminiscence in the aged。Psychiatry,26(1),65-76。
11.
Mehrabian, A.、Russell, J. A.(1974)。The basic emotional impact of environments。Perceptual and Motor Skills,38(1),283-301。
12.
Mattila, A. S.(2001)。Emotional Bonding and Restaurant Loyalty。Cornell Hotel and Restaurant Administration Quarterly,42(6),73-79。
13.
Baker, Stacey Menzel、Kennedy, Patricia F.(1994)。Death By Nostalgia: a Diagnosis of Context-Specific Cases。NA--Advances in Consumer Research,21(1),169-174。
14.
Holbrook, Morris B.(1993)。Nostalgia and consumption preferences: Some emerging patterns of consumer tastes。Journal of Consumer Research,20(2),245-256。
15.
Watson, David、Clark, Lee Anna、Tellegen, Auke(1988)。Development and Validation of Brief Measures of Positive and Negative Affect: The PANAS Scales。Journal of Personality and Social Psychology,54(6),1063-1070。
16.
Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。
17.
Gardner, Meryl Paula(1985)。Mood States and Consumer Behavior: A Critical Review。Journal of Consumer Research,12(3),281-300。
18.
Yu, Yi-Ting、Dean, Alison(2001)。The contribution of emotional satisfaction to consumer loyalty。International Journal of Service Industry Management,12(3),234-250。
19.
Barsky, Jonathan、Nash, Leonard(2002)。Evoking emotion: Affective keys to hotel loyalty。Cornell Hospitality and Restaurant Administration Quarterly,43(1),39-46。
20.
Richins, Marsha L.(1997)。Measuring emotions in the consumption experience。Journal of Consumer Research,24(2),127-146。
21.
Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research,16(1),64-73。
22.
Muehling, D. D.、Sprott, D. E.(2004)。The Power of Reflection: An Empirical Examination of Nostalgia Advertising Effects。Journal of Advertising,33(3),25-35。
會議論文
1.
Palmer, A.、Koenig-Lewis, N.(20060913)。Experiential Bases for Relationship Development: A Figure Ground Study of Alumni Relationships。14th International Colloquium in Relationship Marketing Leipzig/Germany。
圖書
1.
Abbas, Ackbar(1997)。Hong Kong: Culture and the Politics of Disappearance。Minneapolis:University of Minnesota Press。
2.
沈文台(2002)。台灣老街圖鑑。台北:城邦文化事業股份有限公司。
延伸查詢
3.
Schmitt, B. H.(2000)。Experience Marketing: How to get consumer sense, feel, think, act, and relate to your company and brands。New York:The Free Press。
4.
Thomas, J. R.、Nelson, J. K.(2003)。Research Methods in Physical Activity。Champaign, IL:Human Kinetics。
5.
黃沼元(2002)。臺灣地理百科--臺灣的老街。臺北市:遠足文化。
延伸查詢
6.
Taylor, Steven J.、Bogdan, Robert(1984)。Introduction to qualitative research methods: The search for meanings。John Wiley and Sons。
7.
Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。
8.
Izard, Carroll E.(1977)。Human Emotions。Plenum Press。
其他
1.
Holtorf, C.(2003)。Nostalgia,https://tspace.library.utoronto.ca/citd/holtorf/5.4.html。
圖書論文
1.
Desmet, P. M. A.(2003)。Measuring Emotion: Development and Application of an Instrument to Measures Emotional Responses to Products。Funology: From Usability to Enjoyment。New York:Kluwer Academic Publishers。
2.
Holbrook, M. B.(1994)。Nostalgia Proneness and Consumer Tastes。Buyer Behavior in Marketing Strategy。Englewood Cliffs, NJ:Prentice-Hall。
3.
Plutchik, R.(1980)。A Structural Model of the Emotions。Emotion: A psychoevolutionary synthesis。New York:Harper and Row。
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