擁有美麗的外表、傲人的身材成爲多數人追隨的行爲，愈來愈多的女性消費者藉由減肥、塑身、運動等行為來達到身體理想化的狀態。本研究以女性主義爲理論基礎，並使用質性研究中的深度訪談法，針對這些對本身身體意象感到不滿，且持續運動三個月的女性為研究對象，企圖藉由個別訪談的方式，並透過每位研究對象分享自我親身經驗與心路歷程，探究時下女性心中對於運動的真正認知與對身體意象潛藏之信念，以及從事改善行為的真正意義。研究結果發現：1.女性在實際與理想的身體意象之間尚有段距離，且依程度的差異，分別為實際的、理想的以及嚮往的身體意象，此外，藉由媒體的傳播與大眾的影響而更擴大其差距；2.因女性認定運動的美體效果，便藉此來使自己的身材曲線變得窈窕，因此運動所代表的意涵，已成為雕塑身形的手段；3.女性之所以從事改善身體意象之行為，乃是受制於父權體制之價值觀形塑出的美麗規範，並且也將它內化為自己的一部分，畢竟這是一條阻力最小的路，能讓女性安穩的生存在這樣的體系中。

Females' body image has been a common research issue in sociology. In the context of sport-related discipline, quite a few scholars highly interested in this issue and indicated that women tend to utilize sport as a tool to improve their physical appearance, which constitutes the major core of their body image. This academic proposition imposes a serious critique by feminists, who suggest that sport should be recognized as a place for women to empower themselves, instead of being constrained by traditional patriarchy ideology. Due to this contradictory, this study conducted in-depth interviews and acquired women's recognition toward sport and their body. According to the conversation texts, three conclusions were made: first, women's body image could be understood from three levels: actual, ideal, and desirable images, and each one has different meanings from each other; Second, most women recognized sport as an instrument for helping them shape their body, and finally, the reason of how women use sport and treat their own body is due to the social expectation resulted from patriarchy. It is the least resistance path for women to exercise themselves in order to find a balance between social and self expectation.